Rascasse Audience Intelligence

Gluten Audience in United States

A data profile of the people who buy, follow and care about Gluten in United States — modelled from more than twelve digital signal sources. Gluten has an estimated audience of 9,492,176 people in United States.

#2382among Topic in United States#163in Health

The average Gluten fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cereal, Flour, Virus, with strongest over-indexing on Cereal (5.12× the country average).

Demographically, the Gluten audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gluten fan in United States is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cereal.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gluten profile in United States.

Audience size
9.5M
in United States
Gender
74.3%♀
25.7% male
Age
43.1
average years
Country rank
#3769
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gluten fans

74.3% are female, 25.7% are male, average age 43.1.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Gluten audience in United States
MetricValue
Female74.3%
Male25.7%
Average age43.1
Estimated audience size9,492,176
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Gluten audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Gluten audience comes from United States.

Worldwide audience distribution share by country for Gluten
CountryShare
United States26.4%
Japan11.7%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gluten audience in United States is strongest.

Fig. 05

Top regions by affinity

Gluten fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.36×
02California~1M1.16×
03Louisiana~100K1.16×
04Florida~700K1.13×
05Alaska~20K1.09×
06New York~600K1.08×
07Massachusetts~200K1.08×
08Georgia~300K1.07×
09Texas~900K1.06×
10Arkansas~80K1.06×
11Virginia~200K1.05×
12Mississippi~80K1.05×
13Washington~200K1.04×
14North Carolina~300K1.03×
15Tennessee~200K1.03×
16Alabama~100K1.03×
17Oklahoma~100K1.03×
18Illinois~300K1.02×
19Arizona~200K1.02×
20Maryland~200K1.02×
21Minnesota~100K1.00×
22Connecticut~100K1.00×
23Nevada~90K1.00×
24New Mexico~50K1.00×
25Pennsylvania~300K0.99×
26New Jersey~200K0.99×
27Missouri~200K0.99×
28Kentucky~100K0.99×
29Nebraska~50K0.99×
30South Carolina~100K0.98×
31Maine~30K0.98×
32Michigan~200K0.97×
33Indiana~200K0.97×
34Oregon~100K0.97×
35South Dakota~20K0.97×
36Ohio~300K0.96×
37Kansas~70K0.96×
38Rhode Island~30K0.96×
39Iowa~70K0.95×
40West Virginia~40K0.95×
41Idaho~40K0.93×
42New Hampshire~30K0.93×
43Washington, District of Columbia~30K0.93×
44Wisconsin~100K0.91×
45Utah~80K0.91×
46Montana~20K0.91×
47Vermont~20K0.91×
48Delaware~20K0.90×
49North Dakota~20K0.90×
50Colorado~100K0.88×
Fig. 06

Affinity by region

Affinity by region — Gluten, United States
0.88×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gluten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gluten audience
#·InterestCategoryAffinity×
01Apple cider vinegarFood & Beverages5.93×
02CerealFood & Beverages5.12×
03FlourFood & Beverages3.93×
04VirusHealth3.62×
05SweetnessFood & Beverages3.43×
06Nut (fruit)Food & Beverages3.38×
07MetabolismHealth2.83×
08SugarFood & Beverages2.76×
09MilkFood & Beverages2.59×
10Dish (food)Food & Beverages2.58×
11NutrientFood & Beverages2.38×
12EthicsBusiness & Career2.31×
13FruitFood & Beverages2.06×
14Trader Joe'sShopping1.98×
15EnergyHome & Garden1.88×
16MammalPets & Animals1.83×
17EatingFood & Beverages1.75×
18WaterFood & Beverages1.66×
19MedicineBusiness & Career1.60×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gluten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gluten audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.74×
Convenience OrientationPREMIUM1.60×
CreativityOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gluten audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
PatriotismCONSERVATISM0.98×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gluten have in United States?

Gluten has an estimated audience of 9,492,176 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gluten fans?

74.3% of Gluten fans are female, 25.7% are male, with an average age of 43.1 years.

03

Which brands do Gluten fans like most?

Gluten fans show strongest brand affinity for Cereal (5.12×), Flour (3.93×), and Virus (3.62×) over the country average.

04

Where do Gluten fans live in United States?

Gluten fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Gluten fans also like?

Beyond Gluten itself, the audience over-indexes on Flour (3.93×), Virus (3.62×), Sugar (2.76×), and Nutrient (2.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Gluten audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gluten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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