Gluten Audience in United States
Gluten has an estimated audience of 9,492,176 people in United States. 74.3% are female, 25.7% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Cereal, Flour, Virus, Sugar, Nutrient.
The average Gluten fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cereal, Flour, Virus, with strongest over-indexing on Cereal (5.12× the country average). Demographically, the Gluten audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Gluten fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 43.1 |
| Estimated audience size | 9,492,176 |
Audience persona
The typical Gluten fan in United States is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cereal.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,291,060 | 1.24× |
| Texas | 918,703 | 1.13× |
| Florida | 780,445 | 1.21× |
| New York | 616,292 | 1.16× |
| Illinois | 334,472 | 1.06× |
| Georgia | 331,497 | 1.13× |
| Pennsylvania | 321,579 | 1.01× |
| North Carolina | 298,850 | 1.05× |
| Ohio | 291,768 | 1× |
| Michigan | 252,894 | 1.02× |
| New Jersey | 248,844 | 1.03× |
| Virginia | 246,885 | 1.07× |
| Massachusetts | 215,101 | 1.15× |
| Washington | 213,558 | 1.12× |
| Arizona | 206,270 | 1.06× |
| Tennessee | 193,730 | 1.02× |
| Indiana | 171,110 | 0.99× |
| Maryland | 168,833 | 1.03× |
| Missouri | 149,932 | 0.98× |
| Minnesota | 142,414 | 1.05× |
| South Carolina | 142,167 | 1× |
| Colorado | 137,210 | 0.92× |
| Alabama | 135,569 | 1.02× |
| Wisconsin | 129,510 | 0.91× |
| Louisiana | 122,845 | 1× |
| Kentucky | 113,263 | 0.95× |
| Oklahoma | 110,137 | 1.04× |
| Oregon | 106,804 | 0.98× |
| Connecticut | 95,204 | 1× |
| Nevada | 94,074 | 1.02× |
| Arkansas | 80,141 | 1.02× |
| Utah | 79,702 | 0.94× |
| Mississippi | 78,815 | 1.01× |
| Iowa | 70,888 | 0.91× |
| Kansas | 68,788 | 0.92× |
| Hawaii | 57,397 | 1.41× |
| Nebraska | 45,698 | 0.96× |
| New Mexico | 45,302 | 0.95× |
| Idaho | 41,896 | 0.88× |
| West Virginia | 37,824 | 0.86× |
| New Hampshire | 33,507 | 0.9× |
| Maine | 32,647 | 0.96× |
| Rhode Island | 28,535 | 0.94× |
| Washington, District of Columbia | 27,222 | 0.95× |
| Montana | 22,760 | 0.86× |
| Delaware | 21,853 | 0.83× |
| Alaska | 20,829 | 1.03× |
| South Dakota | 19,184 | 0.87× |
| North Dakota | 15,566 | 0.8× |
| Vermont | 13,880 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cereal | 5.12× | Food & Beverages |
| Flour | 3.93× | Food & Beverages |
| Virus | 3.62× | Health |
| Sugar | 2.76× | Food & Beverages |
| Nutrient | 2.38× | Food & Beverages |
| Sweetness | 3.43× | Food & Beverages |
| Nut (fruit) | 3.38× | Food & Beverages |
| Ethics | 2.31× | Business & Career |
| Apple cider vinegar | 5.93× | Food & Beverages |
| Milk | 2.59× | Food & Beverages |
| Fruit | 2.06× | Food & Beverages |
| Dish (food) | 2.58× | Food & Beverages |
| Energy | 1.88× | Home & Garden |
| Child | 1.5× | Kids & Family |
| Eating | 1.75× | Food & Beverages |
| Water | 1.66× | Food & Beverages |
| Metabolism | 2.83× | Health |
| Mammal | 1.83× | Pets & Animals |
| Medicine | 1.6× | Business & Career |
| Aldi | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96 |
| Sustainability | BALANCE | 1.88 |
| Design Affinity | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.57 |
| DIY Mentality | THRILL | 1.51 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.7% |
| Italy | 5.9% |
See Gluten audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gluten have in United States?
Gluten has an estimated audience of 9,492,176 people in United States, concentrated in California and Texas.
What is the gender split and age of Gluten fans?
74.3% of Gluten fans are female, 25.7% are male, with an average age of 43.1 years.
Which brands do Gluten fans like most?
Gluten fans show strongest brand affinity for Cereal (5.12×), Flour (3.93×), and Virus (3.62×) over the country average.
Where do Gluten fans live in United States?
Gluten fans in United States are most concentrated in California (reach 1,291,060), Texas (reach 918,703), and Florida (reach 780,445). These three regions account for the largest share of the active audience.
What other brands do Gluten fans also like?
Beyond Gluten itself, the audience over-indexes on Flour (3.93×), Virus (3.62×), Sugar (2.76×), and Nutrient (2.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gluten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.