Rascasse Audience Intelligence

Dish (food) Audience in United States

A data profile of the people who buy, follow and care about Dish (food) in United States — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 39,600,000 people in United States.

#417among Topic in United States#59in Food & Beverages

Dish (food) fans in United States are concentrated in California, with strong brand affinity for Dough.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dough, Nature, Happiness, with strongest over-indexing on Dough (3.35× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dish (food) fan in United States shows strong Indulgence tendencies and a notable affinity for Dough.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dish (food) profile in United States.

Audience size
39.6M
in United States
Country rank
#582
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dish (food) fans

Fig. 02

Gender split

Demographic split for Dish (food) audience in United States
MetricValue
Estimated audience size39,600,000
Fig. 04

Worldwide distribution

26.8%

of the worldwide Dish (food) audience comes from United States.

Worldwide audience distribution share by country for Dish (food)
CountryShare
United States26.8%
India6.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dish (food) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dish (food) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~400K1.78×
02West Virginia~300K1.68×
03Nebraska~300K1.64×
04Mississippi~500K1.49×
05New Mexico~300K1.48×
06Arkansas~500K1.47×
07Wyoming~80K1.44×
08Montana~200K1.43×
09Oklahoma~600K1.41×
10Colorado~800K1.35×
11Alabama~700K1.33×
12North Carolina~1.5M1.28×
13Oregon~600K1.26×
14Iowa~400K1.25×
15Arizona~1M1.20×
16Louisiana~600K1.12×
17Utah~400K1.11×
18Kentucky~500K1.09×
19Kansas~300K1.09×
20South Dakota~100K1.06×
21Missouri~700K1.04×
22Georgia~1M1.01×
23Washington~800K0.98×
24Maine~100K0.98×
25North Dakota~80K0.97×
26Texas~3.5M0.96×
27Tennessee~800K0.95×
28Indiana~700K0.95×
29Virginia~900K0.92×
30South Carolina~500K0.92×
31Vermont~60K0.91×
32Nevada~300K0.90×
33Minnesota~500K0.88×
34Michigan~900K0.86×
35Wisconsin~500K0.85×
36Pennsylvania~1M0.82×
37California~3.5M0.81×
38Alaska~70K0.79×
39Illinois~1M0.78×
40Ohio~900K0.74×
41New York~1.5M0.72×
42Florida~2M0.66×
43New Hampshire~100K0.66×
44Maryland~400K0.59×
45Delaware~60K0.57×
46Connecticut~200K0.55×
47Hawaii~90K0.55×
48Washington, District of Columbia~60K0.53×
49New Jersey~500K0.52×
50Massachusetts~400K0.50×
Fig. 06

Affinity by region

Affinity by region — Dish (food), United States
0.50×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dish (food) audience
#·InterestCategoryAffinity×
01DoughFood & Beverages3.35×
02Microwave ovenHome & Garden2.85×
03PastryFood & Beverages2.14×
04CookbookFood & Beverages2.07×
05Discount storesShopping1.97×
06DinnerFood & Beverages1.84×
07GeneticsKids & Family1.80×
08BreakfastFood & Beverages1.79×
09SupermarketShopping1.75×
10VegetableFood & Beverages1.74×
11Organic foodFood & Beverages1.68×
12LivestockPets & Animals1.67×
13Pizza HutFood & Beverages1.67×
14Planet FitnessSports1.64×
15GrillingFood & Beverages1.56×
16HairstyleBeauty & Wellness1.56×
17MSNNews1.55×
18HappinessHealth1.54×
19SubwayFood & Beverages1.53×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dish (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dish (food) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
Community OrientationOPEN1.57×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dish (food) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.91×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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