Dish (food) Audience in United States
Dish (food) has an estimated audience of 39,600,000 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Dish (food) fans in United States are concentrated in California, with strong brand affinity for Capital One. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (19.21× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dish (food) fans
| Metric | Value |
|---|---|
| Estimated audience size | 39,600,000 |
Audience persona
The typical Dish (food) fan in United States shows strong Indulgence tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,689,021 | 0.85× |
| Texas | 3,427,627 | 1.01× |
| Florida | 1,855,109 | 0.69× |
| New York | 1,517,599 | 0.69× |
| Georgia | 1,246,253 | 1.02× |
| North Carolina | 1,216,555 | 1.02× |
| Illinois | 1,078,917 | 0.82× |
| Pennsylvania | 1,074,876 | 0.81× |
| Arizona | 962,813 | 1.19× |
| Ohio | 923,610 | 0.76× |
| Michigan | 919,445 | 0.89× |
| Colorado | 905,766 | 1.45× |
| Virginia | 887,288 | 0.92× |
| Tennessee | 816,666 | 1.03× |
| Washington | 803,606 | 1.01× |
| Alabama | 769,958 | 1.39× |
| Indiana | 723,876 | 1× |
| Missouri | 676,816 | 1.06× |
| Oklahoma | 637,240 | 1.45× |
| Louisiana | 589,639 | 1.15× |
| Oregon | 585,199 | 1.29× |
| South Carolina | 565,007 | 0.95× |
| Kentucky | 546,995 | 1.1× |
| Wisconsin | 513,000 | 0.86× |
| Mississippi | 510,851 | 1.57× |
| New Jersey | 509,247 | 0.51× |
| Arkansas | 495,468 | 1.52× |
| Minnesota | 494,954 | 0.87× |
| Iowa | 420,696 | 1.29× |
| Utah | 391,853 | 1.1× |
| Massachusetts | 388,422 | 0.5× |
| Maryland | 367,846 | 0.54× |
| Idaho | 359,077 | 1.81× |
| Kansas | 343,078 | 1.1× |
| Nevada | 342,040 | 0.89× |
| West Virginia | 301,789 | 1.64× |
| New Mexico | 298,121 | 1.5× |
| Nebraska | 295,003 | 1.49× |
| Connecticut | 215,072 | 0.54× |
| Montana | 153,482 | 1.4× |
| Maine | 131,367 | 0.93× |
| South Dakota | 93,686 | 1.02× |
| New Hampshire | 93,089 | 0.6× |
| Hawaii | 90,277 | 0.53× |
| Wyoming | 83,098 | 1.42× |
| North Dakota | 75,854 | 0.93× |
| Washington, District of Columbia | 60,809 | 0.51× |
| Vermont | 60,555 | 0.87× |
| Alaska | 56,564 | 0.67× |
| Delaware | 53,481 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 19.21× | Business & Career |
| Google Maps | 15.8× | Internet & Social Media |
| CarGurus | 18.95× | Cars & Mobility |
| Indeed.com | 11.88× | Business & Career |
| Circle K | 16.78× | Shopping |
| DeviantArt | 15.62× | Internet & Social Media |
| AccuWeather | 13.79× | Home & Garden |
| Diane Keaton | 13.1× | Movies & TV |
| Beetlejuice | 10.26× | Movies & TV |
| Aaron Rodgers | 13.38× | Sports |
| Khan Academy | 16.99× | Business & Career |
| Bruce Willis | 14.58× | Movies & TV |
| Enterprise Rent-A-Car | 12.22× | Cars & Mobility |
| Billy Bob Thornton | 17.12× | Movies & TV |
| Google News | 11.51× | News |
| ICloud | 18.15× | Technology & Electronics |
| Kendra Scott | 17.91× | Fashion & Accessoires |
| Jeff Bezos | 17.94× | Business & Career |
| Blake Lively | 15.46× | Movies & TV |
| Demi Moore | 14.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Family Orientation | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.27 |
| Price Sensitivity | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Extroversion | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
See Dish (food) audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.