Dish (food) Audience in Canada
Dish (food) has an estimated audience of 4,480,000 people in Canada. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Grilling, Organic food, Microwave oven, Supermarket, Bakery.
Dish (food) fans in Canada are concentrated in Ontario, with strong brand affinity for Grilling. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Grilling, Organic food, Microwave oven, with strongest over-indexing on Grilling (2.13× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dish (food) fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,480,000 |
Audience persona
The typical Dish (food) fan in Canada shows strong Tradition tendencies and a notable affinity for Grilling.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,536,311 | 1.35× |
| British Columbia | 862,313 | 1.29× |
| Quebec | 817,307 | 0.76× |
| Alberta | 647,167 | 1.17× |
| Manitoba | 181,691 | 1.08× |
| Saskatchewan | 145,825 | 1.03× |
| Nova Scotia | 132,237 | 0.99× |
| New Brunswick | 99,550 | 0.96× |
| Newfoundland and Labrador | 53,860 | 0.79× |
| Prince Edward Island | 18,627 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grilling | 2.13× | Food & Beverages |
| Organic food | 1.71× | Food & Beverages |
| Microwave oven | 2.65× | Home & Garden |
| Supermarket | 1.69× | Shopping |
| Bakery | 1.77× | Food & Beverages |
| Non-alcoholic beverage | 2.94× | Food & Beverages |
| Kitchenware | 2.16× | Home & Garden |
| Real property | 1.52× | Home & Garden |
| Hardware store | 1.55× | Home & Garden |
| Snack food | 1.63× | Food & Beverages |
| Pharmacy | 1.72× | Business & Career |
| Fast casual restaurants | 1.99× | Food & Beverages |
| Tradition | 1.7× | Politics & Society |
| Slow cooker | 3.02× | Food & Beverages |
| Innovation | 1.63× | Business & Career |
| Street food | 2.04× | Food & Beverages |
| Hypermarket | 2.18× | Shopping |
| Tabloid (newspaper format) | 1.95× | Literature |
| Online food ordering | 1.79× | Food & Beverages |
| Cupcake | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.7 |
| Convenience Orientation | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.56 |
| Indulgence | JOY | 1.4 |
| Community Orientation | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
See Dish (food) audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.