A data profile of the people who buy, follow and care about Dish (food) in Canada — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 4,480,000 people in Canada.
Dish (food) fans in Canada are concentrated in Ontario, with strong brand affinity for Grilling.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Grilling, Organic food, Microwave oven, with strongest over-indexing on Grilling (2.13× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dish (food) fan in Canada shows strong Tradition tendencies and a notable affinity for Grilling.
The key figures that characterise the Dish (food) profile in Canada.
| Metric | Value |
|---|---|
| Estimated audience size | 4,480,000 |
of the worldwide Dish (food) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
Where the Dish (food) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.35× | |
| 02 | British Columbia | ~900K | 1.29× | |
| 03 | Alberta | ~600K | 1.17× | |
| 04 | Manitoba | ~200K | 1.08× | |
| 05 | Saskatchewan | ~100K | 1.03× | |
| 06 | Nova Scotia | ~100K | 0.99× | |
| 07 | New Brunswick | ~100K | 0.96× | |
| 08 | Prince Edward Island | ~20K | 0.85× | |
| 09 | Newfoundland and Labrador | ~50K | 0.79× | |
| 10 | Quebec | ~800K | 0.76× |
The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slow cooker | Food & Beverages | 3.02× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.94× | ||
| 03 | Microwave oven | Home & Garden | 2.65× | ||
| 04 | Hypermarket | Shopping | 2.18× | ||
| 05 | Kitchenware | Home & Garden | 2.16× | ||
| 06 | Grilling | Food & Beverages | 2.13× | ||
| 07 | Street food | Food & Beverages | 2.04× | ||
| 08 | Fast casual restaurants | Food & Beverages | 1.99× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.95× | ||
| 10 | Online food ordering | Food & Beverages | 1.79× | ||
| 11 | Bakery | Food & Beverages | 1.77× | ||
| 12 | Pharmacy | Business & Career | 1.72× | ||
| 13 | Organic food | Food & Beverages | 1.71× | ||
| 14 | Tradition | Politics & Society | 1.70× | ||
| 15 | Supermarket | Shopping | 1.69× | ||
| 16 | Snack food | Food & Beverages | 1.63× | ||
| 17 | Innovation | Business & Career | 1.63× | ||
| 18 | Hardware store | Home & Garden | 1.55× | ||
| 19 | Real property | Home & Garden | 1.52× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.70× | |
| Convenience Orientation | PREMIUM | 1.66× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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