Dish (food) Audience in Germany

Dish (food) has an estimated audience of 2,672,380 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Wetter.com, Satire, Dough, Hygiene.

Dish (food) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Tagesschau. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Wetter.com, Satire, with strongest over-indexing on Tagesschau (2.47× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Dish (food) fans

Demographic split for Dish (food) audience in Germany
MetricValue
Estimated audience size2,672,380

Audience persona

The typical Dish (food) fan in Germany shows strong Indulgence tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Dish (food) in Germany
RegionReachAffinity
Nordrhein-Westfalen663,0971.13×
Bayern478,9901.12×
Baden-Württemberg406,3441.11×
Niedersachsen267,7121.03×
Hessen225,4891.11×
Berlin143,8681.2×
Rheinland-Pfalz143,5161.07×
Sachsen120,9520.92×
Schleswig-Holstein94,3080.98×
Brandenburg73,5720.89×
Hamburg68,7251.14×
Thüringen59,0400.87×
Sachsen-Anhalt56,7520.82×
Mecklenburg-Vorpommern39,8260.78×
Saarland28,8190.88×
Bremen22,6470.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dish (food) audience
BrandAffinityCategory
Tagesschau2.47×Movies & TV
Wetter.com2.61×Home & Garden
Satire4.44×Literature
Dough5.78×Food & Beverages
Hygiene2.95×Beauty & Wellness
Family1.8×Kids & Family
Pets1.62×Pets & Animals
German television comedy4.88×Movies & TV
Transfermarkt2.31×Sports
REWE1.78×Shopping
BAUR3.58×Shopping
Deichmann2.08×Shopping
Self care2.71×Health
Vacations2.16×Travel & Leisure
Recipes1.92×Food & Beverages
Stuttgart2.43×Travel & Leisure
Biology3.04×Health
Spiegel Online1.57×News
Dieter Bohlen3.38×Music & Radio
Vacation rental3.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dish (food) audience
TraitClusterScore
IndulgenceJOY1.67
Convenience OrientationPREMIUM1.46
DIY MentalityTHRILL1.38
Design AffinityPREMIUM1.35
TraditionCONSERVATISM1.32
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Dish (food)
CountryShare
United States26.8%
India6.5%
United Kingdom4.6%

See Dish (food) audiences in other countries

More Food & Beverages audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.