Dish (food) Audience in Germany
Dish (food) has an estimated audience of 2,672,380 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Stradivarius, Škoda Kodiaq.
Dish (food) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Rossmann. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.2× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dish (food) fans
| Metric | Value |
|---|---|
| Estimated audience size | 2,672,380 |
Audience persona
The typical Dish (food) fan in Germany shows strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 663,097 | 1.13× |
| Bayern | 478,990 | 1.12× |
| Baden-Württemberg | 406,344 | 1.11× |
| Niedersachsen | 267,712 | 1.03× |
| Hessen | 225,489 | 1.11× |
| Berlin | 143,868 | 1.2× |
| Rheinland-Pfalz | 143,516 | 1.07× |
| Sachsen | 120,952 | 0.92× |
| Schleswig-Holstein | 94,308 | 0.98× |
| Brandenburg | 73,572 | 0.89× |
| Hamburg | 68,725 | 1.14× |
| Thüringen | 59,040 | 0.87× |
| Sachsen-Anhalt | 56,752 | 0.82× |
| Mecklenburg-Vorpommern | 39,826 | 0.78× |
| Saarland | 28,819 | 0.88× |
| Bremen | 22,647 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.2× | Shopping |
| Home Office | 2.21× | Business & Career |
| Saving | 1.83× | Business & Career |
| Stradivarius | 1.78× | Shopping |
| Škoda Kodiaq | 2.18× | Cars & Mobility |
| Keeper (password manager) | 4.26× | Technology & Electronics |
| Time (magazine) | 1.8× | News |
| Israel | 1.53× | Travel & Leisure |
| Esra Erol | 3.99× | Movies & TV |
| Home Delivery | 1.75× | Food & Beverages |
| Corfu (regional unit) | 1.98× | Travel & Leisure |
| Volvo V60 | 2.84× | Cars & Mobility |
| Sixx | 1.84× | Movies & TV |
| Bank account | 1.59× | Business & Career |
| The Hunt (2012 film) | 2.08× | Movies & TV |
| Kieser Training | 1.83× | Sports |
| Eurotunnel | 2.51× | Cars & Mobility |
| Cachorro | 1.59× | Pets & Animals |
| Zagreb | 1.65× | Travel & Leisure |
| Coworking | 1.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Convenience Orientation | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.38 |
| Design Affinity | PREMIUM | 1.35 |
| Tradition | CONSERVATISM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
See Dish (food) audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.