Rascasse Audience Intelligence

Dish (food) Audience in Germany

A data profile of the people who buy, follow and care about Dish (food) in Germany — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 2,672,380 people in Germany.

#1476among Topic in Germany#125in Food & Beverages

Dish (food) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Nature.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Müller (company), Kitchen, with strongest over-indexing on Nature (2.4× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dish (food) fan in Germany shows strong Convenience Orientation tendencies and a notable affinity for Nature.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dish (food) profile in Germany.

Audience size
2.7M
in Germany
Country rank
#2443
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dish (food) fans

Fig. 02

Gender split

Demographic split for Dish (food) audience in Germany
MetricValue
Estimated audience size2,672,380
Fig. 04

Worldwide distribution

1.8%

of the worldwide Dish (food) audience comes from Germany.

Worldwide audience distribution share by country for Dish (food)
CountryShare
United States26.8%
India6.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dish (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dish (food) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.15×
02Hamburg~70K1.14×
03Nordrhein-Westfalen~600K1.11×
04Bayern~500K1.09×
05Baden-Württemberg~400K1.09×
06Hessen~200K1.09×
07Rheinland-Pfalz~100K1.06×
08Niedersachsen~300K1.02×
09Bremen~20K1.02×
10Schleswig-Holstein~90K0.98×
11Sachsen~100K0.92×
12Saarland~30K0.92×
13Brandenburg~80K0.91×
14Thüringen~60K0.91×
15Sachsen-Anhalt~60K0.86×
16Mecklenburg-Vorpommern~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Dish (food), Germany
0.83×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dish (food) audience
#·InterestCategoryAffinity×
01DoughFood & Beverages4.73×
02CupcakeFood & Beverages4.27×
03Gourmet FoodsFood & Beverages3.56×
04Wetter.comHome & Garden2.89×
05RefrigeratorHome & Garden2.85×
06KitchenHome & Garden2.42×
07NatureHome & Garden2.40×
08VolunteeringPolitics & Society2.40×
09Roland KaiserMusic & Radio2.19×
10VacationsTravel & Leisure2.15×
11DeichmannShopping2.14×
12Müller (company)Food & Beverages2.13×
13QVCMovies & TV2.13×
14DessertsFood & Beverages1.95×
15KauflandShopping1.93×
16Netto Marken-DiscountShopping1.88×
17RecipesFood & Beverages1.73×
18FamilyKids & Family1.71×
19REWEShopping1.66×
20TagesschauMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dish (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dish (food) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
IndulgenceJOY1.80×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dish (food) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Luxury OrientationPREMIUM0.86×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Dish (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →