A data profile of the people who buy, follow and care about Dish (food) in Italy — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 6,533,333 people in Italy.
Dish (food) fans in Italy are concentrated in Lombardy, with strong brand affinity for Recipes.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Recipes, Wikipedia, Lidl, with strongest over-indexing on Recipes (1.85× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dish (food) fan in Italy shows strong Convenience Orientation tendencies and a notable affinity for Recipes.
The key figures that characterise the Dish (food) profile in Italy.
| Metric | Value |
|---|---|
| Estimated audience size | 6,533,333 |
of the worldwide Dish (food) audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.8% |
| India | 6.5% |
| United Kingdom | 4.6% |
Where the Dish (food) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~600K | 1.27× | |
| 02 | Lazio | ~1M | 1.25× | |
| 03 | Puglia | ~500K | 1.16× | |
| 04 | Sardinia | ~200K | 1.16× | |
| 05 | Lombardy | ~1.5M | 1.13× | |
| 06 | Emilia-Romagna | ~600K | 1.11× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.10× | |
| 08 | Veneto | ~600K | 1.09× | |
| 09 | Trentino-Alto Adige/Südtirol | ~100K | 1.03× | |
| 10 | Liguria | ~200K | 1.02× | |
| 11 | Campania | ~700K | 1.00× | |
| 12 | Sicilia | ~600K | 1.00× | |
| 13 | Aosta Valley | ~20K | 1.00× | |
| 14 | Piedmont | ~500K | 0.99× | |
| 15 | Molise | ~30K | 0.97× | |
| 16 | Umbria | ~100K | 0.94× | |
| 17 | Basilicata | ~60K | 0.94× | |
| 18 | Abruzzo | ~100K | 0.90× | |
| 19 | Marche | ~100K | 0.89× | |
| 20 | Calabria | ~200K | 0.87× |
The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Face powder | Beauty & Wellness | 3.09× | ||
| 02 | Tableware | Food & Beverages | 2.87× | ||
| 03 | Wikipedia | Internet & Social Media | 2.80× | ||
| 04 | Kitchenware | Home & Garden | 2.74× | ||
| 05 | Genetics | Kids & Family | 2.39× | ||
| 06 | Hypermarket | Shopping | 2.16× | ||
| 07 | Milk | Food & Beverages | 2.07× | ||
| 08 | Diary | Kids & Family | 2.07× | ||
| 09 | Supermarket | Shopping | 1.96× | ||
| 10 | Lidl | Shopping | 1.92× | ||
| 11 | Confectionery | Food & Beverages | 1.89× | ||
| 12 | Volunteering | Politics & Society | 1.89× | ||
| 13 | Organic food | Food & Beverages | 1.87× | ||
| 14 | Recipes | Food & Beverages | 1.85× | ||
| 15 | Instant messaging | Internet & Social Media | 1.78× | ||
| 16 | IKEA | Home & Garden | 1.67× | ||
| 17 | Health care | Business & Career | 1.67× | ||
| 18 | Coop | Food & Beverages | 1.62× | ||
| 19 | Singer-songwriter | Music & Radio | 1.54× | ||
| 20 | Home Appliances | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.77× | |
| Tradition | CONSERVATISM | 1.49× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.