Rascasse Audience Intelligence

Dish (food) Audience in Mexico

A data profile of the people who buy, follow and care about Dish (food) in Mexico — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 4,016,428 people in Mexico.

#467among Topic in Mexico#49in Food & Beverages

Dish (food) fans in Mexico are concentrated in State of Mexico, with strong brand affinity for Costa Rica.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Top brand affinities include Costa Rica, Shopping and fashion, Catholic Church, with strongest over-indexing on Costa Rica (309.25× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Dish (food) fan in Mexico shows strong Spirituality tendencies and a notable affinity for Costa Rica.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dish (food) profile in Mexico.

Audience size
4M
in Mexico
Country rank
#683
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dish (food) fans

Fig. 02

Gender split

Demographic split for Dish (food) audience in Mexico
MetricValue
Estimated audience size4,016,428
Fig. 04

Worldwide distribution

2.7%

of the worldwide Dish (food) audience comes from Mexico.

Worldwide audience distribution share by country for Dish (food)
CountryShare
United States26.8%
India6.5%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dish (food) audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Dish (food) fans by region: top regions in Mexico
#RegionReachAffinity×
01State of Mexico~900K1.59×
02Distrito Federal~800K1.45×
03Michoacan de Ocampo~200K1.31×
04Guerrero~100K1.27×
05Yucatan~100K1.26×
06Morelos~90K1.26×
07Baja California Sur~40K1.21×
08Veracruz (state)~300K1.18×
09Hidalgo~100K1.16×
10Jalisco~300K1.09×
11Baja California~200K1.06×
12Tlaxcala~50K1.06×
13Puebla~200K1.05×
14Guanajuato~200K1.03×
15Nuevo Leon~200K1.02×
16Chihuahua~100K0.98×
17Colima~30K0.97×
18Nayarit~30K0.90×
19Coahuila de Zaragoza~100K0.89×
20Durango~50K0.81×
21Chiapas~90K0.74×
22Campeche~20K0.74×
23Aguascalientes~40K0.69×
24Zacatecas~30K0.65×
25Oaxaca~60K0.55×
26Sinaloa~40K0.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dish (food) audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media401.92×
02Costa RicaTravel & Leisure309.25×
03Shopping and fashionShopping117.21×
04Exfoliation (cosmetology)Beauty & Wellness107.78×
05Valentine's DayKids & Family97.22×
06Catholic ChurchPolitics & Society74.81×
07Game consolesTechnology & Electronics69.83×
08SarcasmPolitics & Society49.88×
09Travel agencyTravel & Leisure49.88×
10El PaísNews44.89×
11BananaFood & Beverages42.39×
12DentistryBusiness & Career37.41×
13Multi-level marketingBusiness & Career34.91×
14BreastfeedingKids & Family32.42×
15Mobile gameGames30.39×
16SexologyKids & Family29.93×
17Broadcasting of sports eventsMovies & TV27.43×
18AvocadoFood & Beverages27.43×
19PapayaFood & Beverages24.06×
20FreewareTechnology & Electronics22.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dish (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dish (food) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE15.86×
TravellingTHRILL13.45×
Urban LifestyleOPEN3.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dish (food) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.73×
Luxury OrientationPREMIUM0.84×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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