A data profile of the people who buy, follow and care about Organic food in Italy — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 15,105,835 people in Italy.
The average Organic food fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Recipes, Conad, Esselunga, with strongest over-indexing on Recipes (1.77× the country average).
Demographically, the Organic food audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Organic food fan in Italy is more female, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Recipes.
The key figures that characterise the Organic food profile in Italy.
61.9% are female, 38.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.8 |
| Estimated audience size | 15,105,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Organic food audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~40K | 1.11× | |
| 02 | Marche | ~400K | 1.09× | |
| 03 | Sicilia | ~1.5M | 1.04× | |
| 04 | Umbria | ~300K | 1.04× | |
| 05 | Friuli-Venezia Giulia | ~300K | 1.03× | |
| 06 | Molise | ~70K | 1.03× | |
| 07 | Basilicata | ~100K | 1.01× | |
| 08 | Trentino-Alto Adige/Südtirol | ~300K | 1.00× | |
| 09 | Tuscany | ~1M | 0.99× | |
| 10 | Liguria | ~400K | 0.98× | |
| 11 | Abruzzo | ~300K | 0.98× | |
| 12 | Calabria | ~500K | 0.97× | |
| 13 | Sardinia | ~400K | 0.97× | |
| 14 | Veneto | ~1M | 0.93× | |
| 15 | Puglia | ~1M | 0.93× | |
| 16 | Lazio | ~1.5M | 0.91× | |
| 17 | Piedmont | ~1M | 0.91× | |
| 18 | Campania | ~1.5M | 0.90× | |
| 19 | Emilia-Romagna | ~1M | 0.90× | |
| 20 | Lombardy | ~2M | 0.84× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Housekeeping | Travel & Leisure | 2.79× | ||
| 02 | Bedroom | Home & Garden | 1.84× | ||
| 03 | Solidarity | Politics & Society | 1.83× | ||
| 04 | Carrefour | Shopping | 1.82× | ||
| 05 | Natural product | Food & Beverages | 1.81× | ||
| 06 | Recipes | Food & Beverages | 1.77× | ||
| 07 | Conad | Shopping | 1.74× | ||
| 08 | Diners | Food & Beverages | 1.74× | ||
| 09 | Blouse | Fashion & Accessoires | 1.74× | ||
| 10 | Dinner | Food & Beverages | 1.72× | ||
| 11 | Seafood | Food & Beverages | 1.72× | ||
| 12 | Culinary art | Arts & Culture | 1.72× | ||
| 13 | Healthy diet | Health | 1.70× | ||
| 14 | Esselunga | Shopping | 1.66× | ||
| 15 | Skin care | Beauty & Wellness | 1.62× | ||
| 16 | Lunch | Food & Beverages | 1.60× | ||
| 17 | 3BMeteo | News | 1.58× | ||
| 18 | Health & wellness | Health | 1.57× | ||
| 19 | Marriage | Kids & Family | 1.54× | ||
| 20 | Supermarket | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.23× | |
| Indulgence | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Extroversion | THRILL | 0.85× |
Organic food has an estimated audience of 15,105,835 people in Italy, concentrated in Lombardy and Lazio.
61.9% of Organic food fans are female, 38.1% are male, with an average age of 44.8 years.
Organic food fans show strongest brand affinity for Recipes (1.77×), Conad (1.74×), and Esselunga (1.66×) over the country average.
Organic food fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Conad (1.74×), Esselunga (1.66×), 3BMeteo (1.58×), and Marriage (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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