Organic food Audience in Italy
Organic food has an estimated audience of 15,105,835 people in Italy. 61.9% are female, 38.1% are male, average age 44.8. Top regions: Lombardy, Sicilia, Lazio. Top brand affinities: Recipes, Conad, Esselunga, Pope Francis, 3BMeteo.
The average Organic food fan in Italy is 44.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Lazio. Top brand affinities include Recipes, Conad, Esselunga, with strongest over-indexing on Recipes (1.77× the country average). Demographically, the Organic food audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Organic food fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.8 |
| Estimated audience size | 15,105,835 |
Audience persona
The typical Organic food fan in Italy is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Recipes.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,872,112 | 0.7× |
| Sicilia | 1,470,703 | 1.12× |
| Lazio | 1,418,430 | 0.77× |
| Tuscany | 952,508 | 0.95× |
| Veneto | 879,131 | 0.74× |
| Campania | 755,209 | 0.45× |
| Emilia-Romagna | 672,678 | 0.55× |
| Piedmont | 614,545 | 0.55× |
| Marche | 544,842 | 1.45× |
| Puglia | 466,626 | 0.45× |
| Calabria | 344,843 | 0.75× |
| Friuli-Venezia Giulia | 341,375 | 1.2× |
| Liguria | 338,131 | 0.8× |
| Umbria | 327,337 | 1.34× |
| Sardinia | 296,238 | 0.7× |
| Trentino-Alto Adige/Südtirol | 293,699 | 1.03× |
| Abruzzo | 251,751 | 0.76× |
| Basilicata | 168,048 | 1.22× |
| Molise | 117,745 | 1.64× |
| Aosta Valley | 109,974 | 2.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Recipes | 1.77× | Food & Beverages |
| Conad | 1.74× | Shopping |
| Esselunga | 1.66× | Shopping |
| Pope Francis | 1.55× | Politics & Society |
| 3BMeteo | 1.58× | News |
| Marriage | 1.54× | Kids & Family |
| Dinner | 1.72× | Food & Beverages |
| Diners | 1.74× | Food & Beverages |
| Natural product | 1.81× | Food & Beverages |
| Healthy diet | 1.7× | Health |
| Supermarket | 1.5× | Shopping |
| Solidarity | 1.83× | Politics & Society |
| Seafood | 1.72× | Food & Beverages |
| Health & wellness | 1.57× | Health |
| Skin care | 1.62× | Beauty & Wellness |
| Carrefour | 1.82× | Shopping |
| Lunch | 1.6× | Food & Beverages |
| Culinary art | 1.72× | Arts & Culture |
| Housekeeping | 2.79× | Travel & Leisure |
| Bedroom | 1.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.34 |
| Extroversion | THRILL | 1.3 |
| Community Orientation | OPEN | 1.26 |
| Quality Awareness | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
See Organic food audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Organic food have in Italy?
Organic food has an estimated audience of 15,105,835 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Organic food fans?
61.9% of Organic food fans are female, 38.1% are male, with an average age of 44.8 years.
Which brands do Organic food fans like most?
Organic food fans show strongest brand affinity for Recipes (1.77×), Conad (1.74×), and Esselunga (1.66×) over the country average.
Where do Organic food fans live in Italy?
Organic food fans in Italy are most concentrated in Lombardy (reach 1,872,112), Sicilia (reach 1,470,703), and Lazio (reach 1,418,430). These three regions account for the largest share of the active audience.
What other brands do Organic food fans also like?
Beyond Organic food itself, the audience over-indexes on Conad (1.74×), Esselunga (1.66×), Pope Francis (1.55×), and 3BMeteo (1.58×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.