Rascasse Audience Intelligence

Lunch Audience in Italy

A data profile of the people who buy, follow and care about Lunch in Italy — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 10,853,207 people in Italy.

#312among Topic in Italy#40in Food & Beverages

The average Lunch fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Tuscany.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lunch profile in Italy.

Audience size
10.9M
in Italy
Gender
60.6%♀
39.4% male
Age
42.8
average years
Country rank
#444
Topic in Italy
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lunch fans

60.6% are female, 39.4% are male, average age 42.8.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Lunch audience in Italy
MetricValue
Female60.6%
Male39.4%
Average age42.8
Estimated audience size10,853,207
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Lunch audience in Italy
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Lunch audience comes from Italy.

Worldwide audience distribution share by country for Lunch
CountryShare
United States18.0%
Japan9.5%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lunch audience in Italy is strongest.

Fig. 05

Top regions by affinity

Lunch fans by region: top regions in Italy
#RegionReachAffinity×
01Tuscany~1.5M1.88×
02Trentino-Alto Adige/Südtirol~300K1.49×
03Lazio~2M1.38×
04Sicilia~1M1.28×
05Sardinia~400K1.27×
06Veneto~1M1.20×
07Liguria~400K1.19×
08Lombardy~2M1.08×
09Aosta Valley~30K1.07×
10Puglia~700K0.97×
11Umbria~200K0.91×
12Campania~1M0.90×
13Piedmont~700K0.90×
14Emilia-Romagna~800K0.87×
15Molise~40K0.86×
16Basilicata~80K0.83×
17Friuli-Venezia Giulia~200K0.82×
18Marche~200K0.71×
19Calabria~200K0.68×
20Abruzzo~200K0.68×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Italy

See Lunch audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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