Lunch Audience in Canada
Lunch has an estimated audience of 4,325,095 people in Canada. 59.1% are female, 40.9% are male, average age 39.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Dinner, Pizza, Pizza Pizza, Seafood, Breakfast.
The average Lunch fan in Canada is 39.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Dinner, Pizza, Pizza Pizza, with strongest over-indexing on Dinner (2.06× the country average). Demographically, the Lunch audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Lunch fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.0 |
| Estimated audience size | 4,325,095 |
Audience persona
The typical Lunch fan in Canada is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Dinner.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,721,733 | 1.5× |
| British Columbia | 1,590,060 | 2.46× |
| Quebec | 822,410 | 0.79× |
| Alberta | 716,978 | 1.34× |
| Nova Scotia | 123,580 | 0.96× |
| Manitoba | 119,360 | 0.74× |
| Saskatchewan | 95,081 | 0.69× |
| New Brunswick | 61,696 | 0.62× |
| Newfoundland and Labrador | 40,401 | 0.61× |
| Prince Edward Island | 15,100 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dinner | 2.06× | Food & Beverages |
| Pizza | 1.83× | Food & Beverages |
| Pizza Pizza | 1.57× | Food & Beverages |
| Seafood | 1.94× | Food & Beverages |
| Breakfast | 1.65× | Food & Beverages |
| Diners | 1.84× | Food & Beverages |
| Fast casual restaurants | 1.76× | Food & Beverages |
| Bad Bunny | 1.65× | Music & Radio |
| Online food ordering | 1.61× | Food & Beverages |
| Health And Beauty | 1.7× | Beauty & Wellness |
| Bath and Bodyworks | 1.67× | Shopping |
| Brunch | 1.78× | Food & Beverages |
| K-pop | 1.58× | Music & Radio |
| Healthy food | 1.68× | Health |
| Makeup Tutorials | 1.67× | Beauty & Wellness |
| Japanese cuisine | 1.55× | Food & Beverages |
| Wedding cake | 1.69× | Food & Beverages |
| Long hair | 1.59× | Beauty & Wellness |
| COS | 2.48× | Shopping |
| Cheesecake | 1.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.29 |
| Spirituality | BALANCE | 1.11 |
| Travelling | THRILL | 1.05 |
| Tradition | CONSERVATISM | 1.04 |
| Family Orientation | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
See Lunch audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Lunch have in Canada?
Lunch has an estimated audience of 4,325,095 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Lunch fans?
59.1% of Lunch fans are female, 40.9% are male, with an average age of 39.0 years.
Which brands do Lunch fans like most?
Lunch fans show strongest brand affinity for Dinner (2.06×), Pizza (1.83×), and Pizza Pizza (1.57×) over the country average.
Where do Lunch fans live in Canada?
Lunch fans in Canada are most concentrated in Ontario (reach 2,721,733), British Columbia (reach 1,590,060), and Quebec (reach 822,410). These three regions account for the largest share of the active audience.
What other brands do Lunch fans also like?
Beyond Lunch itself, the audience over-indexes on Pizza (1.83×), Pizza Pizza (1.57×), Seafood (1.94×), and Breakfast (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.