A data profile of the people who buy, follow and care about Lunch in Canada — modelled from more than twelve digital signal sources. Lunch has an estimated audience of 4,325,095 people in Canada.
The average Lunch fan in Canada is 39.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Dinner, Pizza, Pizza Pizza, with strongest over-indexing on Dinner (2.06× the country average).
Demographically, the Lunch audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Lunch fan in Canada is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Dinner.
The key figures that characterise the Lunch profile in Canada.
59.1% are female, 40.9% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.0 |
| Estimated audience size | 4,325,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Lunch audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
Where the Lunch audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 2.46× | |
| 02 | Ontario | ~2.5M | 1.50× | |
| 03 | Alberta | ~700K | 1.34× | |
| 04 | Nova Scotia | ~100K | 0.96× | |
| 05 | Quebec | ~800K | 0.79× | |
| 06 | Manitoba | ~100K | 0.74× | |
| 07 | Prince Edward Island | ~20K | 0.71× | |
| 08 | Saskatchewan | ~100K | 0.69× | |
| 09 | New Brunswick | ~60K | 0.62× | |
| 10 | Newfoundland and Labrador | ~40K | 0.61× |
The strongest cross-interests of the Lunch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.48× | ||
| 02 | Dinner | Food & Beverages | 2.06× | ||
| 03 | Seafood | Food & Beverages | 1.94× | ||
| 04 | Diners | Food & Beverages | 1.84× | ||
| 05 | Pizza | Food & Beverages | 1.83× | ||
| 06 | Brunch | Food & Beverages | 1.78× | ||
| 07 | Fast casual restaurants | Food & Beverages | 1.76× | ||
| 08 | Health And Beauty | Beauty & Wellness | 1.70× | ||
| 09 | Wedding cake | Food & Beverages | 1.69× | ||
| 10 | Healthy food | Health | 1.68× | ||
| 11 | Bath and Bodyworks | Shopping | 1.67× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 1.67× | ||
| 13 | Breakfast | Food & Beverages | 1.65× | ||
| 14 | Bad Bunny | Music & Radio | 1.65× | ||
| 15 | Online food ordering | Food & Beverages | 1.61× | ||
| 16 | Long hair | Beauty & Wellness | 1.59× | ||
| 17 | K-pop | Music & Radio | 1.58× | ||
| 18 | Pizza Pizza | Food & Beverages | 1.57× | ||
| 19 | Japanese cuisine | Food & Beverages | 1.55× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Spirituality | BALANCE | 1.11× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Urban Lifestyle | OPEN | 0.89× |
Lunch has an estimated audience of 4,325,095 people in Canada, concentrated in Ontario and British Columbia.
59.1% of Lunch fans are female, 40.9% are male, with an average age of 39.0 years.
Lunch fans show strongest brand affinity for Dinner (2.06×), Pizza (1.83×), and Pizza Pizza (1.57×) over the country average.
Lunch fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~1.5M), and Quebec (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Lunch itself, the audience over-indexes on Pizza (1.83×), Pizza Pizza (1.57×), Domino's Pizza (1.53×), and Seafood (1.94×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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