A data profile of the people who buy, follow and care about Seafood in Canada — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 3,705,280 people in Canada.
The average Seafood fan in Canada is 37.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Cuisine, Pizza, Dinner, with strongest over-indexing on Cuisine (1.71× the country average).
Demographically, the Seafood audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Individualism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Seafood fan in Canada is more female, around 37.7 years old, with strong Individualism tendencies and a notable affinity for Cuisine.
The key figures that characterise the Seafood profile in Canada.
58.1% are female, 41.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 37.7 |
| Estimated audience size | 3,705,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Seafood audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 11.1% |
| China | 7.1% |
Where the Seafood audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~800K | 1.45× | |
| 02 | Prince Edward Island | ~20K | 1.35× | |
| 03 | Nova Scotia | ~100K | 1.22× | |
| 04 | Ontario | ~2M | 1.17× | |
| 05 | New Brunswick | ~90K | 1.11× | |
| 06 | Alberta | ~400K | 0.90× | |
| 07 | Newfoundland and Labrador | ~50K | 0.89× | |
| 08 | Manitoba | ~100K | 0.73× | |
| 09 | Quebec | ~600K | 0.62× | |
| 10 | Saskatchewan | ~70K | 0.56× |
The strongest cross-interests of the Seafood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 3.40× | ||
| 02 | Pizza | Food & Beverages | 2.58× | ||
| 03 | Diners | Food & Beverages | 2.47× | ||
| 04 | Health And Beauty | Beauty & Wellness | 2.21× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.19× | ||
| 06 | Japanese cuisine | Food & Beverages | 2.17× | ||
| 07 | Makeup Tutorials | Beauty & Wellness | 2.09× | ||
| 08 | Healthy food | Health | 2.03× | ||
| 09 | Bad Bunny | Music & Radio | 2.02× | ||
| 10 | Dinner | Food & Beverages | 1.99× | ||
| 11 | K-pop | Music & Radio | 1.86× | ||
| 12 | Bath and Bodyworks | Shopping | 1.85× | ||
| 13 | Lunch | Food & Beverages | 1.84× | ||
| 14 | Uniqlo | Shopping | 1.81× | ||
| 15 | KPop Demon Hunters | Movies & TV | 1.74× | ||
| 16 | Cuisine | Food & Beverages | 1.71× | ||
| 17 | Healthy habits | Health | 1.68× | ||
| 18 | Dog lovers | Pets & Animals | 1.67× | ||
| 19 | Real Madrid C.F. | Sports | 1.61× | ||
| 20 | Italian cuisine | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.28× | |
| Travelling | THRILL | 1.21× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.58× | |
| Career Orientation | POWER | 0.74× | |
| Urban Lifestyle | OPEN | 0.76× |
Seafood has an estimated audience of 3,705,280 people in Canada, concentrated in Ontario and British Columbia.
58.1% of Seafood fans are female, 41.9% are male, with an average age of 37.7 years.
Seafood fans show strongest brand affinity for Cuisine (1.71×), Pizza (2.58×), and Dinner (1.99×) over the country average.
Seafood fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~800K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Seafood itself, the audience over-indexes on Pizza (2.58×), Dinner (1.99×), Diners (2.47×), and KPop Demon Hunters (1.74×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.