Real Madrid C.F. Audience in Canada
Real Madrid C.F. has an estimated audience of 4,115,402 people in Canada. 32.3% are female, 67.7% are male, average age 31.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, FIFA World Cup, UEFA Champions League, Manchester United F.C., Premier League.
The average Real Madrid C.F. fan in Canada is 31.5 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, FIFA World Cup, UEFA Champions League, with strongest over-indexing on Ice Hockey World Championships (4.66× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 31.5 |
| Estimated audience size | 4,115,402 |
Audience persona
The typical Real Madrid C.F. fan in Canada is more male, around 31.5 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,086,551 | 1.8× |
| Quebec | 2,518,008 | 2.56× |
| British Columbia | 660,705 | 1.07× |
| Alberta | 544,249 | 1.07× |
| Manitoba | 131,745 | 0.86× |
| Nova Scotia | 73,722 | 0.6× |
| Saskatchewan | 71,684 | 0.55× |
| New Brunswick | 67,650 | 0.71× |
| Newfoundland and Labrador | 24,874 | 0.4× |
| Prince Edward Island | 8,703 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 4.66× | Sports |
| FIFA World Cup | 6.66× | Sports |
| UEFA Champions League | 7.8× | Sports |
| Manchester United F.C. | 5.56× | Sports |
| Premier League | 5.4× | Sports |
| FC Barcelona | 4.88× | Sports |
| Manchester City F.C. | 5.64× | Sports |
| Juventus F.C. | 7.31× | Sports |
| UEFA Europa League | 5.69× | Sports |
| Toronto Maple Leafs | 1.67× | Sports |
| Liverpool F.C. | 5.16× | Sports |
| Lionel Messi | 6.6× | Sports |
| Neymar | 6.72× | Sports |
| Sports betting | 4.47× | Games |
| Serie A | 5.25× | Sports |
| USA Hockey | 5.23× | Sports |
| Arsenal F.C. | 4.94× | Sports |
| NHL (video game series) | 2.0× | Games |
| A.C. Milan | 5.35× | Sports |
| Freight transport | 2.22× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| Spirituality | BALANCE | 1.27 |
| Social Media Usage | JOY | 1.02 |
| Patriotism | CONSERVATISM | 0.97 |
| Convenience Orientation | PREMIUM | 0.84 |
| Design Affinity | PREMIUM | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 9.8% |
| Brazil | 9.4% |
| United States | 7.9% |
See Real Madrid C.F. audiences in other countries
- Real Madrid C.F. — Germany
- Real Madrid C.F. — United States
- Real Madrid C.F. — United Kingdom
- Real Madrid C.F. — France
- Real Madrid C.F. — Italy
- Real Madrid C.F. — Spain
- Real Madrid C.F. — Brazil
- Real Madrid C.F. — Japan
- Real Madrid C.F. — South Korea
- Real Madrid C.F. — India
- Real Madrid C.F. — Mexico
More Soccer audiences in Canada
- FIFA World Cup (6,620,343)
- Manchester United F.C. (3,362,359)
- Premier League (3,190,612)
- UEFA Champions League (2,740,304)
- FC Barcelona (2,644,604)
Frequently asked questions
How many fans does Real Madrid C.F. have in Canada?
Real Madrid C.F. has an estimated audience of 4,115,402 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Real Madrid C.F. fans?
32.3% of Real Madrid C.F. fans are female, 67.7% are male, with an average age of 31.5 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for Ice Hockey World Championships (4.66×), FIFA World Cup (6.66×), and UEFA Champions League (7.8×) over the country average.
Where do Real Madrid C.F. fans live in Canada?
Real Madrid C.F. fans in Canada are most concentrated in Ontario (reach 3,086,551), Quebec (reach 2,518,008), and British Columbia (reach 660,705). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on FIFA World Cup (6.66×), UEFA Champions League (7.8×), Manchester United F.C. (5.56×), and Premier League (5.4×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.