A data profile of the people who buy, follow and care about Real Madrid C.F. in Canada — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 3,838,015 people in Canada.
The average Real Madrid C.F. fan in Canada is 31.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on Ice Hockey World Championships (4.66× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Canada is more male, around 31.5 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Real Madrid C.F. profile in Canada.
32.3% are female, 67.7% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 31.5 |
| Estimated audience size | 3,838,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Real Madrid C.F. audience comes from Canada.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 2.56× | |
| 02 | Ontario | ~3M | 1.80× | |
| 03 | British Columbia | ~700K | 1.07× | |
| 04 | Alberta | ~500K | 1.07× | |
| 05 | Manitoba | ~100K | 0.86× | |
| 06 | New Brunswick | ~70K | 0.71× | |
| 07 | Nova Scotia | ~70K | 0.60× | |
| 08 | Saskatchewan | ~70K | 0.55× | |
| 09 | Prince Edward Island | ~9K | 0.43× | |
| 10 | Newfoundland and Labrador | ~20K | 0.40× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Champions League | Sports | 7.80× | ||
| 02 | Juventus F.C. | Sports | 7.31× | ||
| 03 | Neymar | Sports | 6.72× | ||
| 04 | FIFA World Cup | Sports | 6.66× | ||
| 05 | Lionel Messi | Sports | 6.60× | ||
| 06 | UEFA Europa League | Sports | 5.69× | ||
| 07 | Manchester City F.C. | Sports | 5.64× | ||
| 08 | Manchester United F.C. | Sports | 5.56× | ||
| 09 | Premier League | Sports | 5.40× | ||
| 10 | Serie A | Sports | 5.25× | ||
| 11 | USA Hockey | Sports | 5.23× | ||
| 12 | Liverpool F.C. | Sports | 5.16× | ||
| 13 | Arsenal F.C. | Sports | 4.94× | ||
| 14 | FC Barcelona | Sports | 4.88× | ||
| 15 | Ice Hockey World Championships | Sports | 4.66× | ||
| 16 | Sports betting | Games | 4.47× | ||
| 17 | Lamine Yamal | Sports | 4.14× | ||
| 18 | FIFA World Cup 2026 | Sports | 3.56× | ||
| 19 | NHL (video game series) | Games | 2.00× | ||
| 20 | Toronto Maple Leafs | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.27× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.52× | |
| Individualism | JOY | 0.55× | |
| Need for Security | CONSERVATISM | 0.61× |
Real Madrid C.F. has an estimated audience of 3,838,015 people in Canada, concentrated in Ontario and Quebec.
32.3% of Real Madrid C.F. fans are female, 67.7% are male, with an average age of 31.5 years.
Real Madrid C.F. fans show strongest brand affinity for Ice Hockey World Championships (4.66×), FIFA World Cup 2026 (3.56×), and FIFA World Cup (6.66×) over the country average.
Real Madrid C.F. fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on FIFA World Cup 2026 (3.56×), FIFA World Cup (6.66×), UEFA Champions League (7.8×), and Manchester United F.C. (5.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.