Rascasse Audience Intelligence

Seafood Audience in United States

A data profile of the people who buy, follow and care about Seafood in United States — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 33,990,694 people in United States.

#3among Dish in United States#528among Topic in United States#73in Food & Beverages

The average Seafood fan in United States is 38.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Popeyes Louisiana Kitchen, with strongest over-indexing on Texas Roadhouse (2.28× the country average).

Demographically, the Seafood audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seafood fan in United States is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seafood profile in United States.

Audience size
34M
in United States
Gender
56.9%♀
43.1% male
Age
38.0
average years
Country rank
#753
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seafood fans

56.9% are female, 43.1% are male, average age 38.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Seafood audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.0
Estimated audience size33,990,694
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Seafood audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Seafood audience comes from United States.

Worldwide audience distribution share by country for Seafood
CountryShare
United States16.3%
Japan11.1%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seafood audience in United States is strongest.

Fig. 05

Top regions by affinity

Seafood fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1M2.40×
02Mississippi~600K2.14×
03South Carolina~1M1.95×
04Hawaii~300K1.95×
05Florida~4M1.74×
06Texas~4.5M1.62×
07Alabama~700K1.55×
08Georgia~1.5M1.48×
09Alaska~100K1.44×
10North Carolina~1.5M1.36×
11Maine~200K1.33×
12Delaware~100K1.32×
13Rhode Island~100K1.24×
14Virginia~1M1.22×
15Washington~800K1.21×
16Washington, District of Columbia~100K1.19×
17Maryland~700K1.18×
18Massachusetts~800K1.15×
19Oregon~400K1.07×
20Tennessee~700K1.03×
21Nevada~300K1.00×
22California~3.5M0.98×
23New Jersey~800K0.96×
24Arkansas~300K0.96×
25Oklahoma~400K0.93×
26Connecticut~300K0.92×
27Missouri~500K0.91×
28New York~1.5M0.87×
29Illinois~1M0.86×
30Pennsylvania~1M0.84×
31New Hampshire~100K0.79×
32Colorado~400K0.78×
33Indiana~500K0.76×
34Arizona~500K0.75×
35Ohio~800K0.74×
36Kentucky~300K0.72×
37Kansas~200K0.70×
38Michigan~600K0.65×
39New Mexico~100K0.65×
40Wisconsin~300K0.62×
41Minnesota~300K0.59×
42Vermont~30K0.58×
43Nebraska~100K0.57×
44Utah~200K0.55×
45Iowa~100K0.50×
46Idaho~90K0.50×
47West Virginia~80K0.50×
48North Dakota~30K0.45×
49South Dakota~30K0.44×
50Montana~40K0.43×
Fig. 06

Affinity by region

Affinity by region — Seafood, United States
0.43×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seafood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seafood audience
#·InterestCategoryAffinity×
01LongHorn SteakhouseFood & Beverages2.45×
02Red LobsterFood & Beverages2.29×
03Texas RoadhouseFood & Beverages2.28×
04The Cheesecake FactoryFood & Beverages2.10×
05Outback SteakhouseFood & Beverages2.08×
06Olive GardenFood & Beverages1.79×
07Popeyes Louisiana KitchenFood & Beverages1.76×
08Los Angeles DodgersSports1.72×
09Applebee'sFood & Beverages1.72×
10Hair ExtensionsBeauty & Wellness1.68×
11St. Louis CardinalsSports1.68×
12Jack in the BoxFood & Beverages1.67×
13Atlanta BravesSports1.65×
147-ElevenShopping1.62×
15Underground hip hopMusic & Radio1.61×
16Culver'sFood & Beverages1.60×
17Long hairBeauty & Wellness1.60×
18NBA playoffsSports1.52×
19Buffalo Wild WingsFood & Beverages1.50×
20Fast food restaurantsFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seafood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seafood audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Price SensitivityPREMIUM1.18×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seafood audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seafood have in United States?

Seafood has an estimated audience of 33,990,694 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Seafood fans?

56.9% of Seafood fans are female, 43.1% are male, with an average age of 38.0 years.

03

Which brands do Seafood fans like most?

Seafood fans show strongest brand affinity for Texas Roadhouse (2.28×), LongHorn Steakhouse (2.45×), and Popeyes Louisiana Kitchen (1.76×) over the country average.

04

Where do Seafood fans live in United States?

Seafood fans in United States are most concentrated in Texas (reach ~4.5M), Florida (reach ~4M), and California (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Seafood fans also like?

Beyond Seafood itself, the audience over-indexes on LongHorn Steakhouse (2.45×), Popeyes Louisiana Kitchen (1.76×), Olive Garden (1.79×), and 7-Eleven (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Seafood audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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