Seafood Audience in United States

Seafood logo

Seafood has an estimated audience of 33,990,694 people in United States. 56.9% are female, 43.1% are male, average age 38.0. Top regions: Texas, Florida, California. Top brand affinities: Texas Roadhouse, LongHorn Steakhouse, Olive Garden, 7-Eleven, Buffalo Wild Wings.

The average Seafood fan in United States is 38.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Olive Garden, with strongest over-indexing on Texas Roadhouse (2.28× the country average). Demographically, the Seafood audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Seafood fans

Demographic split for Seafood audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.0
Estimated audience size33,990,694

Audience persona

The typical Seafood fan in United States is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Seafood in United States
RegionReachAffinity
Texas4,900,1511.68×
Florida4,192,9541.82×
California3,795,8571.02×
New York1,727,7950.91×
Georgia1,650,0701.58×
North Carolina1,427,9191.4×
Louisiana1,108,1712.53×
Illinois1,048,0290.93×
Virginia1,041,0271.26×
Pennsylvania1,026,4760.9×
South Carolina1,006,0951.97×
Ohio839,4970.8×
Washington828,8391.22×
New Jersey828,3260.96×
Massachusetts769,3281.15×
Tennessee722,7021.06×
Alabama698,4061.47×
Maryland650,8161.11×
Michigan620,1000.7×
Mississippi605,8252.16×
Missouri533,5940.97×
Arizona533,3140.77×
Indiana511,8830.82×
Colorado443,8660.83×
Oregon378,8480.97×
Oklahoma354,0060.94×
Nevada352,0871.07×
Wisconsin322,5620.63×
Kentucky316,5950.74×
Connecticut312,2190.92×
Minnesota305,7560.63×
Hawaii266,0401.82×
Arkansas263,5960.94×
Kansas201,6730.75×
Utah177,8470.58×
Iowa145,9860.52×
Maine130,2101.07×
Washington, District of Columbia129,8781.27×
Rhode Island119,9741.11×
Delaware111,3301.19×
New Mexico109,5290.64×
New Hampshire99,5090.74×
Nebraska96,8910.57×
Alaska79,4611.09×
Idaho79,1380.46×
West Virginia72,3250.46×
Montana33,1800.35×
Vermont29,1530.49×
North Dakota26,4120.38×
South Dakota26,0710.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seafood audience
BrandAffinityCategory
Texas Roadhouse2.28×Food & Beverages
LongHorn Steakhouse2.45×Food & Beverages
Olive Garden1.79×Food & Beverages
7-Eleven1.62×Shopping
Buffalo Wild Wings1.5×Food & Beverages
NBA playoffs1.52×Sports
Hair Extensions1.68×Beauty & Wellness
Outback Steakhouse2.08×Food & Beverages
Red Lobster2.29×Food & Beverages
Fast food restaurants1.5×Food & Beverages
Underground hip hop1.61×Music & Radio
Jack in the Box1.67×Food & Beverages
Long hair1.6×Beauty & Wellness
Los Angeles Dodgers1.72×Sports
Applebee's1.72×Food & Beverages
The Cheesecake Factory2.1×Food & Beverages
Popeyes Louisiana Kitchen1.76×Food & Beverages
Houston Astros1.8×Sports
Five Guys1.51×Food & Beverages
Boston Red Sox1.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seafood audience
TraitClusterScore
Healthy LifestyleBALANCE1.24
Price SensitivityPREMIUM1.17
IndulgenceJOY1.16
Social Media UsageJOY1.12
TravellingTHRILL1.12
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Seafood
CountryShare
United States16.3%
Japan11.2%
China7.1%

See Seafood audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Seafood have in United States?

Seafood has an estimated audience of 33,990,694 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Seafood fans?

56.9% of Seafood fans are female, 43.1% are male, with an average age of 38.0 years.

Which brands do Seafood fans like most?

Seafood fans show strongest brand affinity for Texas Roadhouse (2.28×), LongHorn Steakhouse (2.45×), and Olive Garden (1.79×) over the country average.

Where do Seafood fans live in United States?

Seafood fans in United States are most concentrated in Texas (reach 4,900,151), Florida (reach 4,192,954), and California (reach 3,795,857). These three regions account for the largest share of the active audience.

What other brands do Seafood fans also like?

Beyond Seafood itself, the audience over-indexes on LongHorn Steakhouse (2.45×), Olive Garden (1.79×), 7-Eleven (1.62×), and Buffalo Wild Wings (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.