Rascasse Audience Intelligence

Seafood Audience in France

A data profile of the people who buy, follow and care about Seafood in France — modelled from more than twelve digital signal sources. Seafood has an estimated audience of 3,313,326 people in France.

The average Seafood fan in France is 40.6 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.

Top brand affinities include TikTok, Sports, Design, with strongest over-indexing on TikTok (2.65× the country average).

Demographically, the Seafood audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Seafood fan in France is more female, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for TikTok.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seafood profile in France.

Audience size
3.3M
in France
Gender
58.1%
41.9% male
Age
40.6
average years
Country rank
#1277
Topic in France
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seafood fans

58.1% are female, 41.9% are male, average age 40.6.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Seafood audience in France
MetricValue
Female58.1%
Male41.9%
Average age40.6
Estimated audience size3,313,326
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Seafood audience in France
Age bracketShare%
16-1918%
20-2920%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Seafood audience comes from France.

Worldwide audience distribution share by country for Seafood
CountryShare
United States16.3%
Japan11.1%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seafood audience in France is strongest.

Fig. 05

Top regions by affinity

Seafood fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1.5M2.46×
02Provence-Alpes-Côte d'Azur~500K2.11×
03Normandy~200K1.03×
04Corsica~10K0.88×
05Hauts-de-France~300K0.87×
06Occitanie~200K0.85×
07Grand Est~200K0.83×
08Centre-Val de Loire~100K0.81×
09Auvergne-Rhône-Alpes~300K0.78×
10Nouvelle-Aquitaine~200K0.78×
11Pays de la Loire~100K0.70×
12Brittany~100K0.70×
13Bourgogne-Franche-Comté~90K0.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seafood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seafood audience
#·InterestCategoryAffinity×
01Delivery orderFood & Beverages6.73×
02Cooking showFood & Beverages4.69×
03Modeling agencyFashion & Accessoires4.37×
04Health And BeautyBeauty & Wellness3.70×
05DiscordInternet & Social Media3.59×
06Fishing reelSports3.57×
07Take-outFood & Beverages3.36×
08Lace wigBeauty & Wellness3.36×
09Makeup TutorialsBeauty & Wellness3.33×
10Travel websiteTravel & Leisure3.01×
11Fine-art photographyTechnology & Electronics3.00×
12BeetlejuiceMovies & TV2.91×
13DinersFood & Beverages2.83×
14TikTokInternet & Social Media2.65×
15Self careHealth2.60×
16SportsSports2.03×
17DesignHome & Garden1.88×
18CookingFood & Beverages1.74×
19Consumer electronicsTechnology & Electronics1.73×
20EntertainmentMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seafood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Seafood audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
Healthy LifestyleBALANCE1.74×
IndividualismJOY1.67×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Seafood audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.04×
SpiritualityBALANCE1.06×
Early Adopter MentalityPOWER1.06×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Seafood have in France?

Seafood has an estimated audience of 3,313,326 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.

02

What is the gender split and age of Seafood fans?

58.1% of Seafood fans are female, 41.9% are male, with an average age of 40.6 years.

03

Which brands do Seafood fans like most?

Seafood fans show strongest brand affinity for TikTok (2.65×), Sports (2.03×), and Design (1.88×) over the country average.

04

Where do Seafood fans live in France?

Seafood fans in France are most concentrated in Île-de-France (reach ~1.5M), Provence-Alpes-Côte d'Azur (reach ~500K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Seafood fans also like?

Beyond Seafood itself, the audience over-indexes on Sports (2.03×), Design (1.88×), Entertainment (1.51×), and Consumer electronics (1.73×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Seafood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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