Rascasse Audience Intelligence

Sandwich Audience in France

A data profile of the people who buy, follow and care about Sandwich in France — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 2,512,393 people in France.

The average Sandwich fan in France is 37.9 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.

Top brand affinities include Mobile payment, Investment strategy, Burger King, with strongest over-indexing on Mobile payment (9.33× the country average).

Demographically, the Sandwich audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Sandwich fan in France is more female, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile payment.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sandwich profile in France.

Audience size
2.5M
in France
Gender
56.2%
43.8% male
Age
37.9
average years
Country rank
#1791
Topic in France
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sandwich fans

56.2% are female, 43.8% are male, average age 37.9.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Sandwich audience in France
MetricValue
Female56.2%
Male43.8%
Average age37.9
Estimated audience size2,512,393
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Sandwich audience in France
Age bracketShare%
16-1921%
20-2924%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Sandwich audience comes from France.

Worldwide audience distribution share by country for Sandwich
CountryShare
United States26.2%
Brazil6.2%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sandwich audience in France is strongest.

Fig. 05

Top regions by affinity

Sandwich fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~700K1.55×
02Provence-Alpes-Côte d'Azur~200K1.18×
03Hauts-de-France~200K1.09×
04Auvergne-Rhône-Alpes~300K1.07×
05Nouvelle-Aquitaine~200K1.01×
06Brittany~100K0.97×
07Grand Est~200K0.95×
08Occitanie~200K0.94×
09Pays de la Loire~100K0.91×
10Normandy~100K0.89×
11Centre-Val de Loire~80K0.89×
12Bourgogne-Franche-Comté~90K0.85×
13Corsica~9K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sandwich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sandwich audience
#·InterestCategoryAffinity×
01Mobile paymentBusiness & Career9.33×
02Investment strategyBusiness & Career8.21×
03Pizza HutFood & Beverages5.81×
04CheeseburgerFood & Beverages5.61×
05SubwayFood & Beverages5.08×
06RevolutBusiness & Career4.24×
07KFCFood & Beverages3.80×
08Burger KingFood & Beverages3.34×
09McDonald'sFood & Beverages2.63×
10BeveragesFood & Beverages1.80×
11FoodFood & Beverages1.75×
12MusicBusiness & Career1.70×
13Paris Saint-GermainSports1.67×
14TechnologyTechnology & Electronics1.64×
15SportsSports1.60×
16BoursoramaBusiness & Career1.60×
17CookingFood & Beverages1.56×
18EntertainmentMovies & TV1.51×
19Food and drinkFood & Beverages1.51×
20ReadingLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sandwich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sandwich audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.18×
Early Adopter MentalityPOWER1.69×
Convenience OrientationPREMIUM1.53×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sandwich audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.92×
Pet OwnershipJOY0.93×
SpiritualityBALANCE0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sandwich have in France?

Sandwich has an estimated audience of 2,512,393 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Sandwich fans?

56.2% of Sandwich fans are female, 43.8% are male, with an average age of 37.9 years.

03

Which brands do Sandwich fans like most?

Sandwich fans show strongest brand affinity for Mobile payment (9.33×), Investment strategy (8.21×), and Burger King (3.34×) over the country average.

04

Where do Sandwich fans live in France?

Sandwich fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sandwich fans also like?

Beyond Sandwich itself, the audience over-indexes on Investment strategy (8.21×), Burger King (3.34×), Music (1.7×), and Food (1.75×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →