A data profile of the people who buy, follow and care about Subway in France — modelled from more than twelve digital signal sources. Subway has an estimated audience of 2,468,615 people in France.
The average Subway fan in France is 35.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Games, Shopping and fashion, Music, with strongest over-indexing on Games (1.82× the country average).
Demographically, the Subway audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Subway fan in France is balanced, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Games.
The key figures that characterise the Subway profile in France.
51.4% are female, 48.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 35.8 |
| Estimated audience size | 2,468,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Subway audience comes from France.
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 6.0% |
| United Kingdom | 5.8% |
Where the Subway audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.56× | |
| 02 | Île-de-France | ~700K | 1.47× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.12× | |
| 04 | Grand Est | ~200K | 1.05× | |
| 05 | Pays de la Loire | ~100K | 1.04× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.03× | |
| 07 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 08 | Occitanie | ~200K | 0.98× | |
| 09 | Brittany | ~100K | 0.91× | |
| 10 | Normandy | ~100K | 0.91× | |
| 11 | Bourgogne-Franche-Comté | ~90K | 0.88× | |
| 12 | Centre-Val de Loire | ~80K | 0.79× | |
| 13 | Corsica | ~6K | 0.44× |
The strongest cross-interests of the Subway audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rapid transit | Cars & Mobility | 5.60× | ||
| 02 | Ibiza | Travel & Leisure | 3.54× | ||
| 03 | Sandwich | Food & Beverages | 3.47× | ||
| 04 | KFC | Food & Beverages | 2.83× | ||
| 05 | Burger King | Food & Beverages | 2.64× | ||
| 06 | France Info | Movies & TV | 2.29× | ||
| 07 | McDonald's | Food & Beverages | 1.83× | ||
| 08 | Games | Games | 1.82× | ||
| 09 | Monoprix | Shopping | 1.76× | ||
| 10 | Canada | Travel & Leisure | 1.75× | ||
| 11 | La Banque postale | Business & Career | 1.70× | ||
| 12 | Technology | Technology & Electronics | 1.64× | ||
| 13 | Comedy movies | Movies & TV | 1.63× | ||
| 14 | Google Maps | Internet & Social Media | 1.60× | ||
| 15 | Pop music | Music & Radio | 1.58× | ||
| 16 | Family | Kids & Family | 1.55× | ||
| 17 | Shopping and fashion | Shopping | 1.54× | ||
| 18 | Beverages | Food & Beverages | 1.54× | ||
| 19 | Education | Business & Career | 1.54× | ||
| 20 | Music | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.56× | |
| Need for Security | CONSERVATISM | 1.54× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.92× | |
| Sports Activity | POWER | 0.96× |
Subway's target market in France covers an estimated 2,468,615 people, concentrated in Île-de-France and Hauts-de-France.
51.4% of the Subway audience are female, 48.6% are male, with an average age of 35.8 years.
Subway fans show strongest brand affinity for Games (1.82×), Shopping and fashion (1.54×), and Music (1.52×) over the country average.
Subway fans in France are most concentrated in Île-de-France (reach ~700K), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Subway itself, the audience over-indexes on Shopping and fashion (1.54×), Music (1.52×), Burger King (2.64×), and Beverages (1.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Subway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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