A data profile of the people who buy, follow and care about Sandwich in Italy — modelled from more than twelve digital signal sources. Sandwich has an estimated audience of 5,632,749 people in Italy.
The average Sandwich fan in Italy is 40.7 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Tuscany.
Top brand affinities include Hamburger, Cookbook, Grilling, with strongest over-indexing on Hamburger (1.95× the country average).
Demographically, the Sandwich audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sandwich fan in Italy is balanced, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Hamburger.
The key figures that characterise the Sandwich profile in Italy.
54.2% are female, 45.8% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.7 |
| Estimated audience size | 5,632,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Sandwich audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 6.2% |
| Japan | 6.2% |
Where the Sandwich audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~900K | 2.29× | |
| 02 | Lazio | ~1.5M | 1.85× | |
| 03 | Sicilia | ~700K | 1.39× | |
| 04 | Veneto | ~600K | 1.24× | |
| 05 | Puglia | ~500K | 1.16× | |
| 06 | Umbria | ~90K | 1.02× | |
| 07 | Lombardy | ~1M | 1.00× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 0.95× | |
| 09 | Liguria | ~100K | 0.94× | |
| 10 | Sardinia | ~100K | 0.93× | |
| 11 | Marche | ~100K | 0.93× | |
| 12 | Emilia-Romagna | ~400K | 0.90× | |
| 13 | Aosta Valley | ~10K | 0.86× | |
| 14 | Basilicata | ~40K | 0.79× | |
| 15 | Friuli-Venezia Giulia | ~80K | 0.78× | |
| 16 | Piedmont | ~300K | 0.74× | |
| 17 | Abruzzo | ~90K | 0.71× | |
| 18 | Campania | ~400K | 0.70× | |
| 19 | Calabria | ~100K | 0.70× | |
| 20 | Molise | ~20K | 0.70× |
The strongest cross-interests of the Sandwich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Food festival | Food & Beverages | 3.67× | ||
| 02 | Leaf vegetable | Food & Beverages | 3.15× | ||
| 03 | Smoked meat | Food & Beverages | 2.95× | ||
| 04 | Leek | Food & Beverages | 2.47× | ||
| 05 | Mobile payment | Business & Career | 1.97× | ||
| 06 | Hamburger | Food & Beverages | 1.95× | ||
| 07 | Eataly | Food & Beverages | 1.91× | ||
| 08 | Grilling | Food & Beverages | 1.74× | ||
| 09 | Michelin Guide | Food & Beverages | 1.73× | ||
| 10 | Payment system | Shopping | 1.65× | ||
| 11 | Digital wallet | Internet & Social Media | 1.62× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 1.61× | ||
| 13 | Audio equipment | Technology & Electronics | 1.61× | ||
| 14 | KFC | Food & Beverages | 1.58× | ||
| 15 | Smart device | Technology & Electronics | 1.57× | ||
| 16 | Slow Food | Food & Beverages | 1.53× | ||
| 17 | MasterChef | Food & Beverages | 1.53× | ||
| 18 | Digital Trends | Technology & Electronics | 1.53× | ||
| 19 | US Open (tennis) | Sports | 1.51× | ||
| 20 | Cookbook | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Early Adopter Mentality | POWER | 1.15× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Risk Appetite | THRILL | 0.71× | |
| Tradition | CONSERVATISM | 0.71× |
Sandwich has an estimated audience of 5,632,749 people in Italy, concentrated in Lazio and Lombardy.
54.2% of Sandwich fans are female, 45.8% are male, with an average age of 40.7 years.
Sandwich fans show strongest brand affinity for Hamburger (1.95×), Cookbook (1.5×), and Grilling (1.74×) over the country average.
Sandwich fans in Italy are most concentrated in Lazio (reach ~1.5M), Lombardy (reach ~1M), and Tuscany (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sandwich itself, the audience over-indexes on Cookbook (1.5×), Grilling (1.74×), Mobile payment (1.97×), and Food festival (3.67×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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