A data profile of the people who buy, follow and care about KFC in Italy — modelled from more than twelve digital signal sources. KFC has an estimated audience of 5,390,296 people in Italy.
The average KFC fan in Italy is 36.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Burger King, McDonald's, Pizza delivery, with strongest over-indexing on Burger King (4.94× the country average).
Demographically, the KFC audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical KFC fan in Italy is balanced, around 36.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Burger King.
The key figures that characterise the KFC profile in Italy.
49.6% are female, 50.4% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 36.8 |
| Estimated audience size | 5,390,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide KFC audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.78× | |
| 02 | Lazio | ~1M | 1.76× | |
| 03 | Veneto | ~700K | 1.73× | |
| 04 | Piedmont | ~500K | 1.38× | |
| 05 | Emilia-Romagna | ~600K | 1.36× | |
| 06 | Tuscany | ~400K | 1.11× | |
| 07 | Campania | ~600K | 1.09× | |
| 08 | Liguria | ~200K | 1.05× | |
| 09 | Friuli-Venezia Giulia | ~100K | 1.03× | |
| 10 | Sicilia | ~400K | 0.97× | |
| 11 | Trentino-Alto Adige/Südtirol | ~90K | 0.95× | |
| 12 | Puglia | ~300K | 0.93× | |
| 13 | Sardinia | ~100K | 0.83× | |
| 14 | Umbria | ~70K | 0.79× | |
| 15 | Aosta Valley | ~9K | 0.69× | |
| 16 | Marche | ~90K | 0.68× | |
| 17 | Abruzzo | ~80K | 0.68× | |
| 18 | Calabria | ~100K | 0.66× | |
| 19 | Molise | ~10K | 0.55× | |
| 20 | Basilicata | ~30K | 0.53× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery Hero | Food & Beverages | 23.16× | ||
| 02 | Yum! Brands | Food & Beverages | 20.24× | ||
| 03 | Louisville, Kentucky | Travel & Leisure | 16.26× | ||
| 04 | Gorillas | Shopping | 9.30× | ||
| 05 | Pizza delivery | Food & Beverages | 5.25× | ||
| 06 | Burger King | Food & Beverages | 4.94× | ||
| 07 | Just Eat | Food & Beverages | 3.01× | ||
| 08 | McDonald's | Food & Beverages | 2.84× | ||
| 09 | Online food ordering | Food & Beverages | 2.24× | ||
| 10 | Foot Locker | Shopping | 2.14× | ||
| 11 | Auchan | Shopping | 2.04× | ||
| 12 | Primark | Shopping | 1.82× | ||
| 13 | OVS | Fashion & Accessoires | 1.66× | ||
| 14 | TEZENIS | Fashion & Accessoires | 1.65× | ||
| 15 | Argos (retailer) | Shopping | 1.65× | ||
| 16 | Euronics | Shopping | 1.60× | ||
| 17 | Tombola (bingo company) | Games | 1.58× | ||
| 18 | Esselunga | Shopping | 1.54× | ||
| 19 | UniEuro | Shopping | 1.52× | ||
| 20 | Borsa Italiana | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.78× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.70× | |
| Risk Appetite | THRILL | 0.71× |
KFC's target market in Italy covers an estimated 5,390,296 people, concentrated in Lombardy and Lazio.
49.6% of the KFC audience are female, 50.4% are male, with an average age of 36.8 years.
KFC fans show strongest brand affinity for Burger King (4.94×), McDonald's (2.84×), and Pizza delivery (5.25×) over the country average.
KFC fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on McDonald's (2.84×), Pizza delivery (5.25×), Yum! Brands (20.24×), and Gorillas (9.3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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