A data profile of the people who buy, follow and care about Sushi in Italy — modelled from more than twelve digital signal sources. Sushi has an estimated audience of 7,515,699 people in Italy.
The average Sushi fan in Italy is 39.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Sashimi, Fusion cuisine, Clerks, with strongest over-indexing on Sashimi (2.67× the country average).
Demographically, the Sushi audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sushi fan in Italy is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sashimi.
The key figures that characterise the Sushi profile in Italy.
59.7% are female, 40.3% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.8 |
| Estimated audience size | 7,515,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Sushi audience comes from Italy.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 11.0% |
| Italy | 7.4% |
Where the Sushi audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~1M | 1.77× | |
| 02 | Emilia-Romagna | ~1M | 1.61× | |
| 03 | Piedmont | ~900K | 1.59× | |
| 04 | Lombardy | ~2M | 1.49× | |
| 05 | Tuscany | ~700K | 1.33× | |
| 06 | Lazio | ~1M | 1.15× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.09× | |
| 08 | Liguria | ~200K | 1.04× | |
| 09 | Trentino-Alto Adige/Südtirol | ~100K | 1.03× | |
| 10 | Puglia | ~500K | 0.90× | |
| 11 | Marche | ~200K | 0.86× | |
| 12 | Sicilia | ~500K | 0.80× | |
| 13 | Abruzzo | ~100K | 0.77× | |
| 14 | Umbria | ~90K | 0.77× | |
| 15 | Campania | ~600K | 0.75× | |
| 16 | Calabria | ~200K | 0.74× | |
| 17 | Sardinia | ~200K | 0.73× | |
| 18 | Aosta Valley | ~10K | 0.70× | |
| 19 | Basilicata | ~40K | 0.57× | |
| 20 | Molise | ~20K | 0.44× |
The strongest cross-interests of the Sushi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sashimi | Food & Beverages | 2.67× | ||
| 02 | Clerks | Movies & TV | 2.63× | ||
| 03 | Stan Smith | Sports | 2.28× | ||
| 04 | InterRail | Cars & Mobility | 2.26× | ||
| 05 | Udon | Food & Beverages | 2.11× | ||
| 06 | Tempura | Food & Beverages | 1.87× | ||
| 07 | Ji Chang-wook | Movies & TV | 1.83× | ||
| 08 | Wasabi | Food & Beverages | 1.82× | ||
| 09 | Batangas | Travel & Leisure | 1.79× | ||
| 10 | Teriyaki | Food & Beverages | 1.75× | ||
| 11 | Jollibee | Food & Beverages | 1.72× | ||
| 12 | Troian Bellisario | Movies & TV | 1.70× | ||
| 13 | Matt Bomer | Movies & TV | 1.66× | ||
| 14 | Fusion cuisine | Food & Beverages | 1.63× | ||
| 15 | Favij | Internet & Social Media | 1.62× | ||
| 16 | Wok | Food & Beverages | 1.58× | ||
| 17 | Teppanyaki | Food & Beverages | 1.54× | ||
| 18 | Seafood restaurant | Food & Beverages | 1.52× | ||
| 19 | Kegel exercise | Health | 1.52× | ||
| 20 | Cameron Monaghan | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.95× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Family Orientation | CONSERVATISM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.43× | |
| Risk Appetite | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.56× |
Sushi has an estimated audience of 7,515,699 people in Italy, concentrated in Lombardy and Lazio.
59.7% of Sushi fans are female, 40.3% are male, with an average age of 39.8 years.
Sushi fans show strongest brand affinity for Sashimi (2.67×), Fusion cuisine (1.63×), and Clerks (2.63×) over the country average.
Sushi fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Sushi itself, the audience over-indexes on Fusion cuisine (1.63×), Clerks (2.63×), Tempura (1.87×), and Stan Smith (2.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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