A data profile of the people who buy, follow and care about Sushi in Spain — modelled from more than twelve digital signal sources. Sushi has an estimated audience of 2,060,314 people in Spain.
The average Sushi fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Take-out, Japanese cuisine, Local food, with strongest over-indexing on Take-out (2.09× the country average).
Demographically, the Sushi audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sushi fan in Spain is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Take-out.
The key figures that characterise the Sushi profile in Spain.
58.5% are female, 41.5% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.2 |
| Estimated audience size | 2,060,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Sushi audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 11.0% |
| Italy | 7.4% |
Where the Sushi audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 2.20× | |
| 02 | Catalonia | ~800K | 2.08× | |
| 03 | Comunidad Valenciana | ~300K | 1.44× | |
| 04 | Canary Islands | ~100K | 1.31× | |
| 05 | Community of Madrid | ~400K | 1.16× | |
| 06 | Region of Murcia | ~80K | 1.14× | |
| 07 | Andalusia | ~400K | 1.06× | |
| 08 | Aragon | ~40K | 0.82× | |
| 09 | Galicia | ~70K | 0.74× | |
| 10 | Principality of Asturias | ~40K | 0.73× | |
| 11 | Basque Autonomous Country | ~60K | 0.72× | |
| 12 | Cantabria | ~20K | 0.70× | |
| 13 | Castilla-La Mancha | ~60K | 0.66× | |
| 14 | La Rioja | ~8K | 0.63× | |
| 15 | Castile and León | ~50K | 0.61× | |
| 16 | Navarre | ~20K | 0.59× | |
| 17 | Extremadura | ~20K | 0.50× |
The strongest cross-interests of the Sushi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Japanese cuisine | Food & Beverages | 3.11× | ||
| 02 | Delivery order | Food & Beverages | 3.05× | ||
| 03 | Lunch | Food & Beverages | 2.37× | ||
| 04 | Local food | Food & Beverages | 2.30× | ||
| 05 | Diners | Food & Beverages | 2.20× | ||
| 06 | Dinner | Food & Beverages | 2.17× | ||
| 07 | Seafood | Food & Beverages | 2.10× | ||
| 08 | Take-out | Food & Beverages | 2.09× | ||
| 09 | Domino's Pizza | Food & Beverages | 2.09× | ||
| 10 | Gourmet Foods | Food & Beverages | 1.96× | ||
| 11 | Customer service | Business & Career | 1.89× | ||
| 12 | McDonald's | Food & Beverages | 1.68× | ||
| 13 | Foodie | Food & Beverages | 1.68× | ||
| 14 | Barbecue | Food & Beverages | 1.64× | ||
| 15 | Culinary art | Arts & Culture | 1.62× | ||
| 16 | Organic food | Food & Beverages | 1.62× | ||
| 17 | Pastry | Food & Beverages | 1.62× | ||
| 18 | Eating | Food & Beverages | 1.60× | ||
| 19 | Desserts | Food & Beverages | 1.54× | ||
| 20 | Stradivarius | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.00× | |
| Urban Lifestyle | OPEN | 1.61× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.91× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Patriotism | CONSERVATISM | 0.99× |
Sushi has an estimated audience of 2,060,314 people in Spain, concentrated in Catalonia and Andalusia.
58.5% of Sushi fans are female, 41.5% are male, with an average age of 42.2 years.
Sushi fans show strongest brand affinity for Take-out (2.09×), Japanese cuisine (3.11×), and Local food (2.3×) over the country average.
Sushi fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sushi itself, the audience over-indexes on Japanese cuisine (3.11×), Local food (2.3×), Culinary art (1.62×), and Customer service (1.89×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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