A data profile of the people who buy, follow and care about Sushi in Brazil — modelled from more than twelve digital signal sources. Sushi has an estimated audience of 4,473,906 people in Brazil.
The average Sushi fan in Brazil is 38.8 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Santa Catarina, Rio Grande do Sul.
Top brand affinities include Japanese cuisine, Salmon, Seafood, with strongest over-indexing on Japanese cuisine (2.95× the country average).
Demographically, the Sushi audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sushi fan in Brazil is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Japanese cuisine.
The key figures that characterise the Sushi profile in Brazil.
64.8% are female, 35.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 38.8 |
| Estimated audience size | 4,473,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Sushi audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 11.0% |
| Italy | 7.4% |
Where the Sushi audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~500K | 2.24× | |
| 02 | Mato Grosso do Sul | ~100K | 2.05× | |
| 03 | Rio Grande do Sul | ~400K | 1.42× | |
| 04 | Roraima | ~20K | 1.25× | |
| 05 | Federal District | ~90K | 1.18× | |
| 06 | Amapá | ~20K | 1.16× | |
| 07 | Amazonas | ~90K | 1.15× | |
| 08 | Ceará | ~200K | 1.06× | |
| 09 | Rio Grande do Norte | ~80K | 1.03× | |
| 10 | Pernambuco | ~200K | 1.02× | |
| 11 | Sergipe | ~50K | 1.01× | |
| 12 | Rondônia | ~30K | 0.94× | |
| 13 | Pará | ~100K | 0.92× | |
| 14 | Piauí | ~60K | 0.92× | |
| 15 | Paraná | ~200K | 0.90× | |
| 16 | Alagoas | ~60K | 0.89× | |
| 17 | Paraíba | ~80K | 0.88× | |
| 18 | São Paulo | ~900K | 0.81× | |
| 19 | Goiás | ~100K | 0.81× | |
| 20 | Tocantins | ~20K | 0.79× | |
| 21 | Mato Grosso | ~60K | 0.77× | |
| 22 | Maranhão | ~80K | 0.76× | |
| 23 | Rio de Janeiro | ~300K | 0.74× | |
| 24 | Minas Gerais | ~300K | 0.66× | |
| 25 | Espírito Santo | ~60K | 0.60× | |
| 26 | Acre | ~9K | 0.57× | |
| 27 | Bahia | ~200K | 0.52× |
The strongest cross-interests of the Sushi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salmon | Food & Beverages | 4.64× | ||
| 02 | Shrimp | Food & Beverages | 3.23× | ||
| 03 | Japanese cuisine | Food & Beverages | 2.95× | ||
| 04 | Seafood | Food & Beverages | 2.04× | ||
| 05 | Chinese cuisine | Food & Beverages | 1.83× | ||
| 06 | Cheesecake | Food & Beverages | 1.76× | ||
| 07 | Makeup Tutorials | Beauty & Wellness | 1.70× | ||
| 08 | Barbecue grill | Home & Garden | 1.68× | ||
| 09 | Chicken (food) | Food & Beverages | 1.67× | ||
| 10 | Pizza delivery | Food & Beverages | 1.65× | ||
| 11 | Online food ordering | Food & Beverages | 1.64× | ||
| 12 | Lunch | Food & Beverages | 1.62× | ||
| 13 | Home Delivery | Food & Beverages | 1.59× | ||
| 14 | Dinner | Food & Beverages | 1.54× | ||
| 15 | Long hair | Beauty & Wellness | 1.54× | ||
| 16 | Cake decorating | Food & Beverages | 1.53× | ||
| 17 | Chocolate brownie | Food & Beverages | 1.52× | ||
| 18 | Subway | Food & Beverages | 1.52× | ||
| 19 | Prom | Arts & Culture | 1.51× | ||
| 20 | Local food | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Quality Awareness | PREMIUM | 1.25× | |
| Design Affinity | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Patriotism | CONSERVATISM | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Sushi has an estimated audience of 4,473,906 people in Brazil, concentrated in São Paulo and Santa Catarina.
64.8% of Sushi fans are female, 35.2% are male, with an average age of 38.8 years.
Sushi fans show strongest brand affinity for Japanese cuisine (2.95×), Salmon (4.64×), and Seafood (2.04×) over the country average.
Sushi fans in Brazil are most concentrated in São Paulo (reach ~900K), Santa Catarina (reach ~500K), and Rio Grande do Sul (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sushi itself, the audience over-indexes on Salmon (4.64×), Seafood (2.04×), Lunch (1.62×), and Dinner (1.54×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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