Rascasse Audience Intelligence

Chinese cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Chinese cuisine in Brazil — modelled from more than twelve digital signal sources. Chinese cuisine has an estimated audience of 4,550,038 people in Brazil.

#9among Cuisine in Brazil#1004among Topic in Brazil#119in Food & Beverages

The average Chinese cuisine fan in Brazil is 42.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese cuisine profile in Brazil.

Audience size
4.6M
in Brazil
Gender
67.0%♀
33.0% male
Age
42.1
average years
Country rank
#1489
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese cuisine fans

67.0% are female, 33.0% are male, average age 42.1.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Chinese cuisine audience in Brazil
MetricValue
Female67.0%
Male33.0%
Average age42.1
Estimated audience size4,550,038
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Chinese cuisine audience in Brazil
Age bracketShare%
16-1912%
20-2919%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Chinese cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Chinese cuisine
CountryShare
China11.1%
United States10.9%
Japan10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Chinese cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Sergipe~50K1.11×
02Amazonas~90K1.08×
03Federal District~80K1.08×
04Mato Grosso do Sul~70K1.05×
05Pernambuco~200K1.03×
06Maranhão~100K1.03×
07Espírito Santo~100K1.03×
08Piauí~60K1.02×
09Rio Grande do Norte~80K1.01×
10Ceará~200K1.00×
11Paraíba~90K1.00×
12Mato Grosso~80K1.00×
13Alagoas~70K1.00×
14Rondônia~40K1.00×
15Tocantins~30K1.00×
16Bahia~300K0.99×
17Santa Catarina~200K0.99×
18Goiás~200K0.99×
19Rio Grande do Sul~300K0.98×
20Pará~100K0.98×
21Paraná~300K0.96×
22Minas Gerais~400K0.95×
23Rio de Janeiro~400K0.94×
24São Paulo~1M0.85×
25Roraima0.00×
26Acre0.00×
27Amapá0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Brazil

See Chinese cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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