A data profile of the people who buy, follow and care about Chinese cuisine in Spain — modelled from more than twelve digital signal sources. Chinese cuisine has an estimated audience of 2,452,411 people in Spain.
The average Chinese cuisine fan in Spain is 43.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include German cuisine, Japanese cuisine, Seafood, with strongest over-indexing on German cuisine (5.08× the country average).
Demographically, the Chinese cuisine audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Chinese cuisine fan in Spain is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for German cuisine.
The key figures that characterise the Chinese cuisine profile in Spain.
59.4% are female, 40.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 43.1 |
| Estimated audience size | 2,452,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Chinese cuisine audience comes from Spain.
| Country | Share |
|---|---|
| China | 11.1% |
| United States | 10.9% |
| Japan | 10.4% |
Where the Chinese cuisine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~40K | 1.16× | |
| 02 | Extremadura | ~60K | 1.12× | |
| 03 | Principality of Asturias | ~60K | 1.06× | |
| 04 | Region of Murcia | ~90K | 1.03× | |
| 05 | Aragon | ~70K | 1.03× | |
| 06 | Castilla-La Mancha | ~100K | 1.00× | |
| 07 | Balearic Islands | ~70K | 1.00× | |
| 08 | Canary Islands | ~100K | 0.97× | |
| 09 | Castile and León | ~100K | 0.97× | |
| 10 | Galicia | ~100K | 0.95× | |
| 11 | Basque Autonomous Country | ~90K | 0.95× | |
| 12 | Comunidad Valenciana | ~300K | 0.92× | |
| 13 | Andalusia | ~400K | 0.89× | |
| 14 | Catalonia | ~400K | 0.87× | |
| 15 | Community of Madrid | ~400K | 0.85× |
The strongest cross-interests of the Chinese cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vietnamese cuisine | Food & Beverages | 5.12× | ||
| 02 | German cuisine | Food & Beverages | 5.08× | ||
| 03 | Greek cuisine | Food & Beverages | 4.90× | ||
| 04 | Japanese cuisine | Food & Beverages | 3.63× | ||
| 05 | Latin American cuisine | Food & Beverages | 3.38× | ||
| 06 | Mexican cuisine | Food & Beverages | 3.23× | ||
| 07 | Seafood | Food & Beverages | 3.00× | ||
| 08 | Soft drinks | Food & Beverages | 2.75× | ||
| 09 | Spanish cuisine | Food & Beverages | 2.57× | ||
| 10 | Mediterranean cuisine | Food & Beverages | 2.54× | ||
| 11 | Pet store | Pets & Animals | 2.45× | ||
| 12 | Boating | Travel & Leisure | 2.45× | ||
| 13 | Breakfast | Food & Beverages | 2.15× | ||
| 14 | Italian cuisine | Food & Beverages | 2.08× | ||
| 15 | Local food | Food & Beverages | 2.03× | ||
| 16 | Laughter | Movies & TV | 1.93× | ||
| 17 | Organic food | Food & Beverages | 1.81× | ||
| 18 | Renovation | Home & Garden | 1.73× | ||
| 19 | Desserts | Food & Beverages | 1.67× | ||
| 20 | TikTok | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.51× | |
| Indulgence | JOY | 1.43× | |
| DIY Mentality | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.76× | |
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Chinese cuisine has an estimated audience of 2,452,411 people in Spain, concentrated in Andalusia and Catalonia.
59.4% of Chinese cuisine fans are female, 40.6% are male, with an average age of 43.1 years.
Chinese cuisine fans show strongest brand affinity for German cuisine (5.08×), Japanese cuisine (3.63×), and Seafood (3×) over the country average.
Chinese cuisine fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chinese cuisine itself, the audience over-indexes on Japanese cuisine (3.63×), Seafood (3×), TikTok (1.58×), and Spanish cuisine (2.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Chinese cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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