A data profile of the people who buy, follow and care about Boating in Spain — modelled from more than twelve digital signal sources. Boating has an estimated audience of 3,759,345 people in Spain.
Boating has an estimated audience of 3,759,345 people in Spain. 41.4% are female, 58.6% are male, average age 47.1. Top brand affinities: French cuisine, Spanish cuisine, Roland Garros, IBEX 35, Indian cuisine.
Top brand affinities include French cuisine, Spanish cuisine, Roland Garros, with strongest over-indexing on French cuisine (4.09× the country average).
Demographically, the Boating audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Boating fan in Spain is more male, around 47.1 years old, with strong Indulgence tendencies and a notable affinity for French cuisine.
The key figures that characterise the Boating profile in Spain.
41.4% are female, 58.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 47.1 |
| Estimated audience size | 3,759,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Boating audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian cuisine | Food & Beverages | 4.22× | ||
| 02 | French cuisine | Food & Beverages | 4.09× | ||
| 03 | Roland Garros | Sports | 4.03× | ||
| 04 | Alpine skiing | Sports | 3.13× | ||
| 05 | Spanish cuisine | Food & Beverages | 2.72× | ||
| 06 | Wildlife photography | Technology & Electronics | 2.63× | ||
| 07 | Luxury real estate | Business & Career | 2.61× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 2.58× | ||
| 09 | Extreme sport | Sports | 2.52× | ||
| 10 | Travel photography | Technology & Electronics | 2.38× | ||
| 11 | Volunteering | Politics & Society | 2.34× | ||
| 12 | Innovation | Business & Career | 1.96× | ||
| 13 | Cruises | Travel & Leisure | 1.89× | ||
| 14 | Caixabank | Business & Career | 1.81× | ||
| 15 | Local food | Food & Beverages | 1.81× | ||
| 16 | IBEX 35 | Business & Career | 1.80× | ||
| 17 | Musical theatre | Movies & TV | 1.79× | ||
| 18 | Banco Sabadell | Business & Career | 1.55× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.55× | ||
| 20 | Bankinter | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.08× | |
| Risk Appetite | THRILL | 1.81× | |
| Luxury Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.81× | |
| Convenience Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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