Boating Audience in Germany
Boating has an estimated audience of 4,888,480 people in Germany. 39.9% are female, 60.1% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tagesschau, Pets, Walking, Spiegel Online, Transfermarkt.
The average Boating fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tagesschau, Pets, Walking, with strongest over-indexing on Tagesschau (2.33× the country average). Demographically, the Boating audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Boating fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 38.5 |
| Estimated audience size | 4,888,480 |
Audience persona
The typical Boating fan in Germany is more male, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,079,390 | 1.37× |
| Nordrhein-Westfalen | 825,492 | 0.77× |
| Baden-Württemberg | 689,317 | 1.03× |
| Hessen | 456,395 | 1.23× |
| Niedersachsen | 362,483 | 0.76× |
| Berlin | 279,176 | 1.28× |
| Rheinland-Pfalz | 175,535 | 0.72× |
| Sachsen | 149,599 | 0.62× |
| Schleswig-Holstein | 136,034 | 0.77× |
| Hamburg | 110,431 | 1× |
| Brandenburg | 106,720 | 0.7× |
| Mecklenburg-Vorpommern | 97,887 | 1.05× |
| Thüringen | 96,984 | 0.78× |
| Sachsen-Anhalt | 91,861 | 0.73× |
| Bremen | 83,809 | 2× |
| Saarland | 71,649 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.33× | Movies & TV |
| Pets | 1.8× | Pets & Animals |
| Walking | 4.18× | Sports |
| Spiegel Online | 2× | News |
| Transfermarkt | 2.6× | Sports |
| Hygiene | 2.97× | Beauty & Wellness |
| Vacations | 2.53× | Travel & Leisure |
| Motorhome | 4.12× | Cars & Mobility |
| Luxury yacht | 4.39× | Travel & Leisure |
| Satire | 3.92× | Literature |
| Family | 1.77× | Kids & Family |
| Self care | 3.01× | Health |
| Drop shipping | 2.64× | Shopping |
| Do it yourself (DIY) | 1.88× | Home & Garden |
| Campervan | 4.43× | Cars & Mobility |
| Automobiles | 1.67× | Cars & Mobility |
| Camping | 2.01× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Alpine skiing | 2.54× | Sports |
| Airbnb | 1.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Patriotism | CONSERVATISM | 1.74 |
| Luxury Orientation | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.68 |
| DIY Mentality | THRILL | 1.65 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
See Boating audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boating have in Germany?
Boating has an estimated audience of 4,888,480 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Boating fans?
39.9% of Boating fans are female, 60.1% are male, with an average age of 38.5 years.
Which brands do Boating fans like most?
Boating fans show strongest brand affinity for Tagesschau (2.33×), Pets (1.8×), and Walking (4.18×) over the country average.
Where do Boating fans live in Germany?
Boating fans in Germany are most concentrated in Bayern (reach 1,079,390), Nordrhein-Westfalen (reach 825,492), and Baden-Württemberg (reach 689,317). These three regions account for the largest share of the active audience.
What other brands do Boating fans also like?
Beyond Boating itself, the audience over-indexes on Pets (1.8×), Walking (4.18×), Spiegel Online (2×), and Transfermarkt (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.