Boating Audience in Germany
Boating has an estimated audience of 4,888,480 people in Germany. 39.9% are female, 60.1% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Unique Gifts, Israel, Stradivarius, Birthday Gifts, Building insulation.
The average Boating fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Unique Gifts, Israel, Stradivarius, with strongest over-indexing on Unique Gifts (1.69× the country average). Demographically, the Boating audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Boating fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 38.5 |
| Estimated audience size | 4,888,480 |
Audience persona
The typical Boating fan in Germany is more male, around 38.5 years old, with strong Sustainability tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,079,390 | 1.37× |
| Nordrhein-Westfalen | 825,492 | 0.77× |
| Baden-Württemberg | 689,317 | 1.03× |
| Hessen | 456,395 | 1.23× |
| Niedersachsen | 362,483 | 0.76× |
| Berlin | 279,176 | 1.28× |
| Rheinland-Pfalz | 175,535 | 0.72× |
| Sachsen | 149,599 | 0.62× |
| Schleswig-Holstein | 136,034 | 0.77× |
| Hamburg | 110,431 | 1× |
| Brandenburg | 106,720 | 0.7× |
| Mecklenburg-Vorpommern | 97,887 | 1.05× |
| Thüringen | 96,984 | 0.78× |
| Sachsen-Anhalt | 91,861 | 0.73× |
| Bremen | 83,809 | 2× |
| Saarland | 71,649 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.69× | Shopping |
| Israel | 2.4× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Building insulation | 4.03× | Home & Garden |
| Urban horticulture | 1.64× | Home & Garden |
| KLIX (AM) | 2.3× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.38× | Music & Radio |
| Nurse education | 1.64× | Kids & Family |
| Alaska | 2.33× | Travel & Leisure |
| Hypertext | 1.86× | Technology & Electronics |
| Google Analytics | 1.64× | Internet & Social Media |
| Home Delivery | 1.58× | Food & Beverages |
| Wolverine (comics) | 3.16× | Literature |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| Volvo V60 | 2.53× | Cars & Mobility |
| Keeper (password manager) | 2.19× | Technology & Electronics |
| Cachorro | 1.76× | Pets & Animals |
| Fantasy Earth: Zero | 3.23× | Games |
| Staycation | 1.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.8 |
| Patriotism | CONSERVATISM | 1.74 |
| Luxury Orientation | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.68 |
| DIY Mentality | THRILL | 1.65 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
See Boating audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Boating have in Germany?
Boating has an estimated audience of 4,888,480 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Boating fans?
39.9% of Boating fans are female, 60.1% are male, with an average age of 38.5 years.
Which brands do Boating fans like most?
Boating fans show strongest brand affinity for Unique Gifts (1.69×), Israel (2.4×), and Stradivarius (1.97×) over the country average.
Where do Boating fans live in Germany?
Boating fans in Germany are most concentrated in Bayern (reach 1,079,390), Nordrhein-Westfalen (reach 825,492), and Baden-Württemberg (reach 689,317). These three regions account for the largest share of the active audience.
What other brands do Boating fans also like?
Beyond Boating itself, the audience over-indexes on Israel (2.4×), Stradivarius (1.97×), Birthday Gifts (1.57×), and Building insulation (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.