A data profile of the people who buy, follow and care about Boating in Italy — modelled from more than twelve digital signal sources. Boating has an estimated audience of 6,895,416 people in Italy.
Boating has an estimated audience of 6,895,416 people in Italy. 36.3% are female, 63.7% are male, average age 46.0. Top brand affinities: Motorboat, Scooters, Google Maps, Wikipedia, Champagne.
Top brand affinities include Motorboat, Scooters, Google Maps, with strongest over-indexing on Motorboat (4.42× the country average).
Demographically, the Boating audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Indulgence.
The typical Boating fan in Italy is more male, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.
The key figures that characterise the Boating profile in Italy.
36.3% are female, 63.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 46.0 |
| Estimated audience size | 6,895,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Boating audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 5.53× | ||
| 02 | Dominican Republic | Travel & Leisure | 4.86× | ||
| 03 | Motorboat | Cars & Mobility | 4.42× | ||
| 04 | Non-fiction books | Literature | 2.44× | ||
| 05 | Scooters | Cars & Mobility | 2.19× | ||
| 06 | Extreme sport | Sports | 2.17× | ||
| 07 | Champagne | Food & Beverages | 2.04× | ||
| 08 | White wine | Food & Beverages | 2.00× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 2.00× | ||
| 10 | Luxury real estate | Business & Career | 1.96× | ||
| 11 | Red wine | Food & Beverages | 1.90× | ||
| 12 | Luxury yacht | Travel & Leisure | 1.86× | ||
| 13 | Wikipedia | Internet & Social Media | 1.84× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.77× | ||
| 15 | Wine tasting | Food & Beverages | 1.71× | ||
| 16 | Cruises | Travel & Leisure | 1.68× | ||
| 17 | Leather | Fashion & Accessoires | 1.64× | ||
| 18 | Google Maps | Internet & Social Media | 1.59× | ||
| 19 | Volunteering | Politics & Society | 1.57× | ||
| 20 | Deal of the day | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.59× | |
| Indulgence | JOY | 1.47× | |
| Travelling | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.76× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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