A data profile of the people who buy, follow and care about Boating in Canada — modelled from more than twelve digital signal sources. Boating has an estimated audience of 5,255,349 people in Canada.
The average Boating fan in Canada is 45.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Alpine skiing, Ski resort, Luxury real estate, with strongest over-indexing on Alpine skiing (1.94× the country average).
Demographically, the Boating audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Boating fan in Canada is more male, around 45.3 years old, with strong Need for Security tendencies and a notable affinity for Alpine skiing.
The key figures that characterise the Boating profile in Canada.
40.6% are female, 59.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.3 |
| Estimated audience size | 5,255,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Boating audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
Where the Boating audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.58× | |
| 02 | British Columbia | ~900K | 1.17× | |
| 03 | Nova Scotia | ~200K | 1.16× | |
| 04 | New Brunswick | ~100K | 1.07× | |
| 05 | Prince Edward Island | ~30K | 1.01× | |
| 06 | Manitoba | ~200K | 0.97× | |
| 07 | Saskatchewan | ~200K | 0.94× | |
| 08 | Newfoundland and Labrador | ~70K | 0.90× | |
| 09 | Alberta | ~500K | 0.83× | |
| 10 | Quebec | ~600K | 0.46× |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 3.15× | ||
| 02 | Truck camper | Cars & Mobility | 2.79× | ||
| 03 | Jet ski | Sports | 2.72× | ||
| 04 | Motorboat | Cars & Mobility | 2.64× | ||
| 05 | Personal water craft | Cars & Mobility | 2.29× | ||
| 06 | Chopper (motorcycle) | Cars & Mobility | 2.29× | ||
| 07 | Family car | Cars & Mobility | 2.25× | ||
| 08 | Minnesota Wild | Sports | 2.14× | ||
| 09 | Standup paddleboarding | Sports | 2.09× | ||
| 10 | Carcare | Cars & Mobility | 2.03× | ||
| 11 | Alpine skiing | Sports | 1.94× | ||
| 12 | Sustainable transport | Cars & Mobility | 1.78× | ||
| 13 | Lawn mower | Home & Garden | 1.76× | ||
| 14 | Ski resort | Travel & Leisure | 1.73× | ||
| 15 | Lewis Hamilton | Sports | 1.72× | ||
| 16 | Luxury real estate | Business & Career | 1.67× | ||
| 17 | Outdoors | Travel & Leisure | 1.63× | ||
| 18 | Natural gas | Cars & Mobility | 1.54× | ||
| 19 | Ecotourism | Business & Career | 1.53× | ||
| 20 | Hot tub | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Luxury Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.89× |
Boating has an estimated audience of 5,255,349 people in Canada, concentrated in Ontario and British Columbia.
40.6% of Boating fans are female, 59.4% are male, with an average age of 45.3 years.
Boating fans show strongest brand affinity for Alpine skiing (1.94×), Ski resort (1.73×), and Luxury real estate (1.67×) over the country average.
Boating fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~900K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Boating itself, the audience over-indexes on Ski resort (1.73×), Luxury real estate (1.67×), Motorboat (2.64×), and Family car (2.25×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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