Boating Audience in Canada
Boating has an estimated audience of 5,255,349 people in Canada. 40.6% are female, 59.4% are male, average age 45.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Alpine skiing, Ski resort, Luxury real estate, Motorboat, Family car.
The average Boating fan in Canada is 45.3 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Alpine skiing, Ski resort, Luxury real estate, with strongest over-indexing on Alpine skiing (1.94× the country average). Demographically, the Boating audience skews more male with an average age of 45.3, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Boating fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 45.3 |
| Estimated audience size | 5,255,349 |
Audience persona
The typical Boating fan in Canada is more male, around 45.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Alpine skiing.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,468,013 | 1.58× |
| British Columbia | 916,629 | 1.17× |
| Quebec | 584,705 | 0.46× |
| Alberta | 538,547 | 0.83× |
| Manitoba | 190,326 | 0.97× |
| Nova Scotia | 181,056 | 1.16× |
| Saskatchewan | 157,244 | 0.94× |
| New Brunswick | 129,365 | 1.07× |
| Newfoundland and Labrador | 72,215 | 0.9× |
| Prince Edward Island | 26,031 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alpine skiing | 1.94× | Sports |
| Ski resort | 1.73× | Travel & Leisure |
| Luxury real estate | 1.67× | Business & Career |
| Motorboat | 2.64× | Cars & Mobility |
| Family car | 2.25× | Cars & Mobility |
| Standup paddleboarding | 2.09× | Sports |
| Personal water craft | 2.29× | Cars & Mobility |
| Jet ski | 2.72× | Sports |
| Outdoors | 1.63× | Travel & Leisure |
| Boat show | 3.15× | Travel & Leisure |
| Truck camper | 2.79× | Cars & Mobility |
| Chopper (motorcycle) | 2.29× | Cars & Mobility |
| Natural gas | 1.54× | Cars & Mobility |
| Lawn mower | 1.76× | Home & Garden |
| Carcare | 2.03× | Cars & Mobility |
| Minnesota Wild | 2.14× | Sports |
| Sustainable transport | 1.78× | Cars & Mobility |
| Ecotourism | 1.53× | Business & Career |
| Hot tub | 1.52× | Home & Garden |
| Toyota Land Cruiser | 2.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Need for Security | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
See Boating audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Boating have in Canada?
Boating has an estimated audience of 5,255,349 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Boating fans?
40.6% of Boating fans are female, 59.4% are male, with an average age of 45.3 years.
Which brands do Boating fans like most?
Boating fans show strongest brand affinity for Alpine skiing (1.94×), Ski resort (1.73×), and Luxury real estate (1.67×) over the country average.
Where do Boating fans live in Canada?
Boating fans in Canada are most concentrated in Ontario (reach 3,468,013), British Columbia (reach 916,629), and Quebec (reach 584,705). These three regions account for the largest share of the active audience.
What other brands do Boating fans also like?
Beyond Boating itself, the audience over-indexes on Ski resort (1.73×), Luxury real estate (1.67×), Motorboat (2.64×), and Family car (2.25×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.