A data profile of the people who buy, follow and care about Hot tub in Canada — modelled from more than twelve digital signal sources. Hot tub has an estimated audience of 1,797,671 people in Canada.
The average Hot tub fan in Canada is 45.7 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Jacuzzi, Swimming pool, Sauna, with strongest over-indexing on Jacuzzi (9.72× the country average).
Demographically, the Hot tub audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Hot tub fan in Canada is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Jacuzzi.
The key figures that characterise the Hot tub profile in Canada.
53.8% are female, 46.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.7 |
| Estimated audience size | 1,797,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 31% |
of the worldwide Hot tub audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 14.0% |
| Japan | 12.0% |
Where the Hot tub audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~50K | 1.30× | |
| 02 | Ontario | ~1M | 1.27× | |
| 03 | Quebec | ~500K | 1.27× | |
| 04 | Nova Scotia | ~70K | 1.22× | |
| 05 | Alberta | ~200K | 1.04× | |
| 06 | British Columbia | ~300K | 1.01× | |
| 07 | Newfoundland and Labrador | ~30K | 1.00× | |
| 08 | Saskatchewan | ~50K | 0.91× | |
| 09 | Prince Edward Island | ~8K | 0.89× | |
| 10 | Manitoba | ~60K | 0.84× |
The strongest cross-interests of the Hot tub audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jacuzzi | Home & Garden | 9.72× | ||
| 02 | Sauna | Home & Garden | 4.27× | ||
| 03 | Spa, Belgium | Travel & Leisure | 2.98× | ||
| 04 | Fiberglass | Technology & Electronics | 2.75× | ||
| 05 | Swimming pool | Sports | 2.33× | ||
| 06 | Patio | Home & Garden | 1.96× | ||
| 07 | Concrete | Home & Garden | 1.92× | ||
| 08 | Backyard | Home & Garden | 1.79× | ||
| 09 | Survival skills | Politics & Society | 1.69× | ||
| 10 | Giant Tiger | Shopping | 1.64× | ||
| 11 | Home Hardware | Home & Garden | 1.63× | ||
| 12 | Golf course | Sports | 1.63× | ||
| 13 | Auction | Shopping | 1.63× | ||
| 14 | Spas | Beauty & Wellness | 1.61× | ||
| 15 | Lodging | Travel & Leisure | 1.60× | ||
| 16 | Freight transport | Cars & Mobility | 1.56× | ||
| 17 | Tree | Home & Garden | 1.55× | ||
| 18 | WestJet | Travel & Leisure | 1.54× | ||
| 19 | The Weather Network | Movies & TV | 1.54× | ||
| 20 | Boating | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Need for Security | CONSERVATISM | 1.31× | |
| DIY Mentality | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.98× | |
| Pet Ownership | JOY | 0.99× | |
| Urban Lifestyle | OPEN | 1.00× |
Hot tub has an estimated audience of 1,797,671 people in Canada, concentrated in Ontario and Quebec.
53.8% of Hot tub fans are female, 46.2% are male, with an average age of 45.7 years.
Hot tub fans show strongest brand affinity for Jacuzzi (9.72×), Swimming pool (2.33×), and Sauna (4.27×) over the country average.
Hot tub fans in Canada are most concentrated in Ontario (reach ~1M), Quebec (reach ~500K), and British Columbia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hot tub itself, the audience over-indexes on Swimming pool (2.33×), Sauna (4.27×), Home Hardware (1.63×), and Spas (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Hot tub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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