Freight transport Audience in Canada
Freight transport has an estimated audience of 4,721,271 people in Canada. 51.4% are female, 48.6% are male, average age 40.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, Real Madrid C.F., SUVs, Subway, Real property.
The average Freight transport fan in Canada is 40.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, Real Madrid C.F., SUVs, with strongest over-indexing on Ice Hockey World Championships (2.04× the country average). Demographically, the Freight transport audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Freight transport fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.4 |
| Estimated audience size | 4,721,271 |
Audience persona
The typical Freight transport fan in Canada is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 1,757,736 | 0.89× |
| Quebec | 983,461 | 0.87× |
| British Columbia | 620,926 | 0.88× |
| Alberta | 505,144 | 0.87× |
| Manitoba | 168,834 | 0.96× |
| Saskatchewan | 145,628 | 0.97× |
| Nova Scotia | 135,734 | 0.96× |
| New Brunswick | 107,875 | 0.99× |
| Newfoundland and Labrador | 73,481 | 1.02× |
| Prince Edward Island | 27,601 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 2.04× | Sports |
| Real Madrid C.F. | 2.22× | Sports |
| SUVs | 1.54× | Cars & Mobility |
| Subway | 1.77× | Food & Beverages |
| Real property | 1.66× | Home & Garden |
| Manchester United F.C. | 2.15× | Sports |
| FC Barcelona | 2.38× | Sports |
| Solar energy | 2.38× | Home & Garden |
| Tabloid (newspaper format) | 2.38× | Literature |
| Vehicle insurance | 2.38× | Cars & Mobility |
| Electric vehicle | 2.38× | Cars & Mobility |
| Toyota | 1.62× | Cars & Mobility |
| Lottery | 2.21× | Games |
| Natural gas | 2.36× | Cars & Mobility |
| Virtual reality | 2.24× | Technology & Electronics |
| Innovation | 1.72× | Business & Career |
| Hyundai | 1.95× | Cars & Mobility |
| Racing games | 2.29× | Games |
| Renewable energy | 1.99× | Business & Career |
| HVAC | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.96 |
| Need for Security | CONSERVATISM | 1.76 |
| Career Orientation | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.44 |
| Convenience Orientation | PREMIUM | 1.41 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
See Freight transport audiences in other countries
- Freight transport — Germany
- Freight transport — United States
- Freight transport — United Kingdom
- Freight transport — France
- Freight transport — Italy
- Freight transport — Spain
- Freight transport — Brazil
- Freight transport — Japan
- Freight transport — South Korea
- Freight transport — India
- Freight transport — Mexico
More Cars & Mobility audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Freight transport have in Canada?
Freight transport has an estimated audience of 4,721,271 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Freight transport fans?
51.4% of Freight transport fans are female, 48.6% are male, with an average age of 40.4 years.
Which brands do Freight transport fans like most?
Freight transport fans show strongest brand affinity for Ice Hockey World Championships (2.04×), Real Madrid C.F. (2.22×), and SUVs (1.54×) over the country average.
Where do Freight transport fans live in Canada?
Freight transport fans in Canada are most concentrated in Ontario (reach 1,757,736), Quebec (reach 983,461), and British Columbia (reach 620,926). These three regions account for the largest share of the active audience.
What other brands do Freight transport fans also like?
Beyond Freight transport itself, the audience over-indexes on Real Madrid C.F. (2.22×), SUVs (1.54×), Subway (1.77×), and Real property (1.66×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.