A data profile of the people who buy, follow and care about Freight transport in Canada — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 4,721,271 people in Canada.
The average Freight transport fan in Canada is 40.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, SUVs, Subway, with strongest over-indexing on Ice Hockey World Championships (2.04× the country average).
Demographically, the Freight transport audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Freight transport fan in Canada is balanced, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Freight transport profile in Canada.
51.4% are female, 48.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 40.4 |
| Estimated audience size | 4,721,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Freight transport audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
Where the Freight transport audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~30K | 1.19× | |
| 02 | Newfoundland and Labrador | ~70K | 1.02× | |
| 03 | New Brunswick | ~100K | 0.99× | |
| 04 | Saskatchewan | ~100K | 0.97× | |
| 05 | Manitoba | ~200K | 0.96× | |
| 06 | Nova Scotia | ~100K | 0.96× | |
| 07 | Ontario | ~2M | 0.89× | |
| 08 | British Columbia | ~600K | 0.88× | |
| 09 | Quebec | ~1M | 0.87× | |
| 10 | Alberta | ~500K | 0.87× |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar energy | Home & Garden | 2.38× | ||
| 02 | FC Barcelona | Sports | 2.38× | ||
| 03 | Tabloid (newspaper format) | Literature | 2.38× | ||
| 04 | Vehicle insurance | Cars & Mobility | 2.38× | ||
| 05 | Electric vehicle | Cars & Mobility | 2.38× | ||
| 06 | Manchester City F.C. | Sports | 2.38× | ||
| 07 | Natural gas | Cars & Mobility | 2.36× | ||
| 08 | Cadillac | Cars & Mobility | 2.31× | ||
| 09 | Racing games | Games | 2.29× | ||
| 10 | Virtual reality | Technology & Electronics | 2.24× | ||
| 11 | Real Madrid C.F. | Sports | 2.22× | ||
| 12 | Lottery | Games | 2.21× | ||
| 13 | Manchester United F.C. | Sports | 2.15× | ||
| 14 | Ice Hockey World Championships | Sports | 2.04× | ||
| 15 | Hyundai | Cars & Mobility | 1.95× | ||
| 16 | Subway | Food & Beverages | 1.77× | ||
| 17 | Innovation | Business & Career | 1.72× | ||
| 18 | Real property | Home & Garden | 1.66× | ||
| 19 | Toyota | Cars & Mobility | 1.62× | ||
| 20 | SUVs | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.96× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Career Orientation | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.55× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Freight transport has an estimated audience of 4,721,271 people in Canada, concentrated in Ontario and Quebec.
51.4% of Freight transport fans are female, 48.6% are male, with an average age of 40.4 years.
Freight transport fans show strongest brand affinity for Ice Hockey World Championships (2.04×), SUVs (1.54×), and Subway (1.77×) over the country average.
Freight transport fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Freight transport itself, the audience over-indexes on SUVs (1.54×), Subway (1.77×), Real Madrid C.F. (2.22×), and Real property (1.66×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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