A data profile of the people who buy, follow and care about Freight transport in Brazil — modelled from more than twelve digital signal sources. Freight transport has an estimated audience of 3,441,317 people in Brazil.
Freight transport has an estimated audience of 3,441,317 people in Brazil. 47.9% are female, 52.1% are male, average age 41.2. Top brand affinities: Makita, Wearable technology, Hisense, Stihl, Localiza.
Top brand affinities include Makita, Wearable technology, Hisense, with strongest over-indexing on Makita (9.06× the country average).
Demographically, the Freight transport audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Freight transport fan in Brazil is balanced, around 41.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Makita.
The key figures that characterise the Freight transport profile in Brazil.
47.9% are female, 52.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 41.2 |
| Estimated audience size | 3,441,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Freight transport audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Freight transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wound healing | Health | 23.51× | ||
| 02 | Hisense | Technology & Electronics | 17.86× | ||
| 03 | Toshiba | Technology & Electronics | 13.86× | ||
| 04 | Stihl | Home & Garden | 9.98× | ||
| 05 | Wearable technology | Technology & Electronics | 9.88× | ||
| 06 | Makita | Home & Garden | 9.06× | ||
| 07 | Solar power | Home & Garden | 4.18× | ||
| 08 | Fairy tale | Literature | 2.60× | ||
| 09 | Google Maps | Internet & Social Media | 2.35× | ||
| 10 | Localiza | Cars & Mobility | 2.29× | ||
| 11 | Public transport | Cars & Mobility | 2.22× | ||
| 12 | Coritiba Foot Ball Club | Sports | 2.14× | ||
| 13 | MSN | News | 1.87× | ||
| 14 | Innovation | Business & Career | 1.82× | ||
| 15 | Laptop | Technology & Electronics | 1.77× | ||
| 16 | Electrolux | Home & Garden | 1.74× | ||
| 17 | Netshoes | Shopping | 1.70× | ||
| 18 | Forró | Music & Radio | 1.68× | ||
| 19 | Instant messaging | Internet & Social Media | 1.60× | ||
| 20 | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.77× | |
| Patriotism | CONSERVATISM | 1.84× | |
| Career Orientation | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.47× | |
| Mindfulness | BALANCE | 0.66× | |
| Spirituality | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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