Freight transport Audience in Germany
Freight transport has an estimated audience of 3,748,060 people in Germany. 57.1% are female, 42.9% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google News, Satire, RTL Television, AutoScout24, Hygiene.
The average Freight transport fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google News, Satire, RTL Television, with strongest over-indexing on Google News (4.93× the country average). Demographically, the Freight transport audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Freight transport fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 37.0 |
| Estimated audience size | 3,748,060 |
Audience persona
The typical Freight transport fan in Germany is more female, around 37.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,048,144 | 1.28× |
| Bayern | 630,659 | 1.05× |
| Baden-Württemberg | 522,663 | 1.02× |
| Niedersachsen | 470,728 | 1.29× |
| Hessen | 337,247 | 1.18× |
| Sachsen | 179,534 | 0.98× |
| Berlin | 170,760 | 1.02× |
| Rheinland-Pfalz | 148,556 | 0.79× |
| Brandenburg | 117,932 | 1.01× |
| Schleswig-Holstein | 109,562 | 0.81× |
| Hamburg | 89,538 | 1.06× |
| Sachsen-Anhalt | 77,638 | 0.8× |
| Thüringen | 73,279 | 0.77× |
| Saarland | 49,025 | 1.07× |
| Mecklenburg-Vorpommern | 47,419 | 0.66× |
| Bremen | 38,858 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 4.93× | News |
| Satire | 4.61× | Literature |
| RTL Television | 3.35× | Movies & TV |
| AutoScout24 | 2.07× | Cars & Mobility |
| Hygiene | 2.68× | Beauty & Wellness |
| German television comedy | 4.53× | Movies & TV |
| Stuttgart | 2.51× | Travel & Leisure |
| Headphones | 4.15× | Technology & Electronics |
| Leggings | 3.17× | Fashion & Accessoires |
| Farfetch | 7.79× | Shopping |
| ADAC | 2.29× | Cars & Mobility |
| Transfermarkt | 1.97× | Sports |
| Western Union | 2.9× | Business & Career |
| Scooters | 2.82× | Cars & Mobility |
| Aluminium | 3.38× | Home & Garden |
| Barbara Palvin | 9.61× | Fashion & Accessoires |
| Radio broadcasting | 2.57× | Music & Radio |
| Customer relationship management | 3.3× | Business & Career |
| Freeware | 1.72× | Technology & Electronics |
| Solar panel | 2.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.22 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Career Orientation | POWER | 1.12 |
| Spirituality | BALANCE | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Indonesia | 4.7% |
| United Kingdom | 4.5% |
See Freight transport audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Freight transport have in Germany?
Freight transport has an estimated audience of 3,748,060 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freight transport fans?
57.1% of Freight transport fans are female, 42.9% are male, with an average age of 37.0 years.
Which brands do Freight transport fans like most?
Freight transport fans show strongest brand affinity for Google News (4.93×), Satire (4.61×), and RTL Television (3.35×) over the country average.
Where do Freight transport fans live in Germany?
Freight transport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,048,144), Bayern (reach 630,659), and Baden-Württemberg (reach 522,663). These three regions account for the largest share of the active audience.
What other brands do Freight transport fans also like?
Beyond Freight transport itself, the audience over-indexes on Satire (4.61×), RTL Television (3.35×), AutoScout24 (2.07×), and Hygiene (2.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freight transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.