Taxicab Audience in Germany
Taxicab has an estimated audience of 1,756,934 people in Germany. 35.6% are female, 64.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gated community, Agribusiness, Cleaning, Uber, Tractor.
The average Taxicab fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gated community, Agribusiness, Cleaning, with strongest over-indexing on Gated community (8.74× the country average). Demographically, the Taxicab audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Touchpoint
Demographics of Taxicab fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 40.9 |
| Estimated audience size | 1,756,934 |
Audience persona
The typical Taxicab fan in Germany is more male, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gated community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 447,835 | 1.16× |
| Bayern | 353,452 | 1.25× |
| Baden-Württemberg | 282,884 | 1.18× |
| Niedersachsen | 186,239 | 1.09× |
| Hessen | 153,053 | 1.14× |
| Rheinland-Pfalz | 102,450 | 1.16× |
| Sachsen | 74,508 | 0.86× |
| Berlin | 69,798 | 0.89× |
| Hamburg | 67,718 | 1.71× |
| Schleswig-Holstein | 66,483 | 1.05× |
| Brandenburg | 41,751 | 0.77× |
| Sachsen-Anhalt | 30,492 | 0.67× |
| Thüringen | 24,412 | 0.55× |
| Mecklenburg-Vorpommern | 23,922 | 0.71× |
| Saarland | 21,362 | 0.99× |
| Bremen | 12,138 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gated community | 8.74× | Home & Garden |
| Agribusiness | 5.07× | Politics & Society |
| Cleaning | 4.45× | Home & Garden |
| Uber | 4.64× | Cars & Mobility |
| Tractor | 3.63× | Cars & Mobility |
| Freight transport | 3.65× | Cars & Mobility |
| AutoScout24 | 1.76× | Cars & Mobility |
| Netto Marken-Discount | 1.61× | Shopping |
| Vehicle for hire | 8.65× | Cars & Mobility |
| Lieferando.de | 1.69× | Food & Beverages |
| Google Maps | 1.7× | Internet & Social Media |
| Free Now | 12.33× | Cars & Mobility |
| Aral AG | 1.66× | Cars & Mobility |
| Auto maintenance | 2.74× | Cars & Mobility |
| RVs | 1.91× | Cars & Mobility |
| Car wash | 3.39× | Cars & Mobility |
| Driving | 2.28× | Cars & Mobility |
| landwirt.com | 8.11× | Home & Garden |
| Auto mechanic | 2.27× | Cars & Mobility |
| Organic farming | 2.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.25 |
| Indulgence | JOY | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.07 |
| Career Orientation | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 5.4% |
| United Kingdom | 5.0% |
See Taxicab audiences in other countries
More Cars & Mobility audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Taxicab have in Germany?
Taxicab has an estimated audience of 1,756,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taxicab fans?
35.6% of Taxicab fans are female, 64.4% are male, with an average age of 40.9 years.
Which brands do Taxicab fans like most?
Taxicab fans show strongest brand affinity for Gated community (8.74×), Agribusiness (5.07×), and Cleaning (4.45×) over the country average.
Where do Taxicab fans live in Germany?
Taxicab fans in Germany are most concentrated in Nordrhein-Westfalen (reach 447,835), Bayern (reach 353,452), and Baden-Württemberg (reach 282,884). These three regions account for the largest share of the active audience.
What other brands do Taxicab fans also like?
Beyond Taxicab itself, the audience over-indexes on Agribusiness (5.07×), Cleaning (4.45×), Uber (4.64×), and Tractor (3.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taxicab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.