Rascasse Audience Intelligence

Taxicab Audience in Germany

A data profile of the people who buy, follow and care about Taxicab in Germany — modelled from more than twelve digital signal sources. Taxicab has an estimated audience of 1,756,934 people in Germany.

#99among Touchpoint in Germany#181in Cars & Mobility

The average Taxicab fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gated community, Agribusiness, Cleaning, with strongest over-indexing on Gated community (8.74× the country average).

Demographically, the Taxicab audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Taxicab fan in Germany is more male, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gated community.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taxicab profile in Germany.

Audience size
1.8M
in Germany
Gender
35.6%♀
64.4% male
Age
40.9
average years
Country rank
#3823
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taxicab fans

35.6% are female, 64.4% are male, average age 40.9.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Taxicab audience in Germany
MetricValue
Female35.6%
Male64.4%
Average age40.9
Estimated audience size1,756,934
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Taxicab audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Taxicab audience comes from Germany.

Worldwide audience distribution share by country for Taxicab
CountryShare
United States14.8%
Brazil5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taxicab audience in Germany is strongest.

Fig. 05

Top regions by affinity

Taxicab fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.72×
02Bayern~300K1.20×
03Rheinland-Pfalz~100K1.15×
04Hessen~200K1.12×
05Baden-Württemberg~300K1.11×
06Nordrhein-Westfalen~400K1.09×
07Niedersachsen~200K1.06×
08Schleswig-Holstein~70K1.04×
09Berlin~80K0.99×
10Saarland~20K0.99×
11Brandenburg~50K0.91×
12Sachsen~70K0.86×
13Bremen~10K0.82×
14Mecklenburg-Vorpommern~30K0.77×
15Sachsen-Anhalt~30K0.70×
16Thüringen~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Taxicab, Germany
0.58×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taxicab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taxicab audience
#·InterestCategoryAffinity×
01Free NowCars & Mobility12.33×
02Gated communityHome & Garden8.74×
03Vehicle for hireCars & Mobility8.65×
04landwirt.comHome & Garden8.11×
05AgribusinessPolitics & Society5.07×
06UberCars & Mobility4.64×
07CleaningHome & Garden4.45×
08Freight transportCars & Mobility3.65×
09TractorCars & Mobility3.63×
10Car washCars & Mobility3.39×
11Auto maintenanceCars & Mobility2.74×
12DrivingCars & Mobility2.28×
13Auto mechanicCars & Mobility2.27×
14Organic farmingFood & Beverages2.05×
15RVsCars & Mobility1.91×
16Škoda AutoCars & Mobility1.83×
17AutoScout24Cars & Mobility1.76×
18Google MapsInternet & Social Media1.70×
19Lieferando.deFood & Beverages1.69×
20Netto Marken-DiscountShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taxicab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taxicab audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.52×
DIY MentalityTHRILL1.27×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taxicab audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
IndividualismJOY0.88×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taxicab have in Germany?

Taxicab has an estimated audience of 1,756,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Taxicab fans?

35.6% of Taxicab fans are female, 64.4% are male, with an average age of 40.9 years.

03

Which brands do Taxicab fans like most?

Taxicab fans show strongest brand affinity for Gated community (8.74×), Agribusiness (5.07×), and Cleaning (4.45×) over the country average.

04

Where do Taxicab fans live in Germany?

Taxicab fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Taxicab fans also like?

Beyond Taxicab itself, the audience over-indexes on Agribusiness (5.07×), Cleaning (4.45×), Uber (4.64×), and Tractor (3.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Taxicab audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Taxicab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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