Free Now Audience in Germany
A data profile of the people who buy, follow and care about Free Now in Germany — modelled from more than twelve digital signal sources. Free Now has an estimated audience of 273,911 people in Germany.
The average Free Now fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.
Top brand affinities include Taxicab, Public transport, Yvonne Strahovski, with strongest over-indexing on Taxicab (12.33× the country average).
Demographically, the Free Now audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Free Now fan in Germany is more male, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Taxicab.
At a glance
The key figures that characterise the Free Now profile in Germany.
Search interest · 12-month trend
Demographics of Free Now fans
35.6% are female, 64.4% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 40.9 |
| Estimated audience size | 273,911 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Geography
Where the Free Now audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 3.73× | |
| 02 | Berlin | ~30K | 2.15× | |
| 03 | Schleswig-Holstein | ~10K | 1.23× | |
| 04 | Hessen | ~20K | 1.12× | |
| 05 | Bayern | ~50K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~50K | 0.94× | |
| 07 | Bremen | ~2K | 0.85× | |
| 08 | Brandenburg | ~7K | 0.84× | |
| 09 | Saarland | ~2K | 0.75× | |
| 10 | Baden-Württemberg | ~20K | 0.69× | |
| 11 | Sachsen | ~9K | 0.68× | |
| 12 | Mecklenburg-Vorpommern | ~3K | 0.68× | |
| 13 | Niedersachsen | ~20K | 0.67× | |
| 14 | Sachsen-Anhalt | ~4K | 0.65× | |
| 15 | Thüringen | ~4K | 0.65× | |
| 16 | Rheinland-Pfalz | ~8K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Free Now audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lada Niva | Cars & Mobility | 15.71× | ||
| 02 | Taxicab | Cars & Mobility | 12.33× | ||
| 03 | Yvonne Strahovski | Movies & TV | 11.26× | ||
| 04 | Public transport | Cars & Mobility | 4.88× | ||
| 05 | Uber | Cars & Mobility | 3.43× | ||
| 06 | Esso | Cars & Mobility | 3.31× | ||
| 07 | Family car | Cars & Mobility | 2.82× | ||
| 08 | Refrigerator | Home & Garden | 2.49× | ||
| 09 | KFC | Food & Beverages | 2.44× | ||
| 10 | ADAC | Cars & Mobility | 2.12× | ||
| 11 | Solar energy | Home & Garden | 2.00× | ||
| 12 | Distilled beverage | Food & Beverages | 1.98× | ||
| 13 | CHECK24 | Business & Career | 1.82× | ||
| 14 | Postbank | Business & Career | 1.81× | ||
| 15 | Commerzbank | Business & Career | 1.66× | ||
| 16 | Kitchen | Home & Garden | 1.59× | ||
| 17 | Google Maps | Internet & Social Media | 1.55× | ||
| 18 | REWE | Shopping | 1.51× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.51× |
Personality of the Free Now audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.38× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Extroversion | THRILL | 0.72× | |
| Creativity | OPEN | 0.74× |
Frequently asked questions
How many fans does Free Now have in Germany?
Free Now has an estimated audience of 273,911 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Free Now fans?
35.6% of Free Now fans are female, 64.4% are male, with an average age of 40.9 years.
Which brands do Free Now fans like most?
Free Now fans show strongest brand affinity for Taxicab (12.33×), Public transport (4.88×), and Yvonne Strahovski (11.26×) over the country average.
Where do Free Now fans live in Germany?
Free Now fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Berlin (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Free Now fans also like?
Beyond Free Now itself, the audience over-indexes on Public transport (4.88×), Yvonne Strahovski (11.26×), Lada Niva (15.71×), and Esso (3.31×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Free Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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