Taxicab Audience in United States

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Taxicab has an estimated audience of 8,051,113 people in United States. 33.9% are female, 66.1% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Hilary Duff, Truck classification, CarGurus, Fox News Channel, AutoZone.

The average Taxicab fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hilary Duff, Truck classification, CarGurus, with strongest over-indexing on Hilary Duff (13.85× the country average). Demographically, the Taxicab audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Taxicab fans

Demographic split for Taxicab audience in United States
MetricValue
Female33.9%
Male66.1%
Average age42.4
Estimated audience size8,051,113

Audience persona

The typical Taxicab fan in United States is more male, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hilary Duff.

Top regions in United States

Top regions ranked by reach for Taxicab in United States
RegionReachAffinity
California996,5031.13×
New York816,0841.81×
Texas547,0760.79×
Florida495,1550.91×
Georgia381,7501.54×
New Jersey300,8191.47×
Illinois229,6190.86×
North Carolina221,3110.91×
Pennsylvania193,0860.71×
Ohio189,1680.76×
Arizona177,3971.08×
Virginia168,8550.86×
Michigan167,0420.79×
Massachusetts166,6641.05×
Washington160,2350.99×
Maryland128,3690.93×
Tennessee124,2940.77×
Louisiana121,2511.17×
Oregon117,1901.27×
Missouri112,7940.87×
Indiana109,7390.75×
South Carolina105,6710.87×
Wisconsin102,4980.85×
Minnesota101,0410.88×
Colorado98,6480.78×
Alabama92,2040.82×
Kentucky90,7260.9×
Nevada89,3241.15×
Oklahoma79,0520.88×
Arkansas78,9291.19×
Iowa70,9391.07×
Connecticut62,4430.77×
Utah57,3670.8×
Mississippi53,3430.8×
Kansas52,0860.82×
Hawaii50,8121.47×
Alaska46,5822.7×
Nebraska40,5611×
Maine37,4441.3×
Idaho33,2260.82×
New Hampshire28,4710.9×
North Dakota27,8881.69×
New Mexico27,8320.69×
West Virginia25,8340.69×
Washington, District of Columbia20,3410.84×
South Dakota18,0270.97×
Vermont17,5801.24×
Montana17,4240.78×
Rhode Island16,0020.62×
Wyoming14,7961.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taxicab audience
BrandAffinityCategory
Hilary Duff13.85×Movies & TV
Truck classification9.4×
CarGurus3.68×Cars & Mobility
Fox News Channel1.79×Movies & TV
AutoZone2.41×Cars & Mobility
United Parcel Service3.02×Business & Career
Current events1.57×Arts & Culture
Rock music1.57×Music & Radio
Walmart1.66×Shopping
Social media1.57×Business & Career
American football1.69×Sports
Comedy movies1.51×Movies & TV
Pinterest1.69×Internet & Social Media
Child1.5×Kids & Family
SUVs1.99×Cars & Mobility
Recipes1.56×Food & Beverages
Automobiles1.52×Cars & Mobility
U.S. state1.54×Travel & Leisure
Lowe's1.77×Shopping
Basketball1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taxicab audience
TraitClusterScore
Urban LifestyleOPEN2.26
Need for SecurityCONSERVATISM1.73
PatriotismCONSERVATISM1.59
Quality AwarenessPREMIUM1.44
Career OrientationPOWER1.22
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Taxicab
CountryShare
United States14.8%
Brazil5.4%
United Kingdom5.0%

See Taxicab audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Taxicab have in United States?

Taxicab has an estimated audience of 8,051,113 people in United States, concentrated in California and New York.

What is the gender split and age of Taxicab fans?

33.9% of Taxicab fans are female, 66.1% are male, with an average age of 42.4 years.

Which brands do Taxicab fans like most?

Taxicab fans show strongest brand affinity for Hilary Duff (13.85×), Truck classification (9.4×), and CarGurus (3.68×) over the country average.

Where do Taxicab fans live in United States?

Taxicab fans in United States are most concentrated in California (reach 996,503), New York (reach 816,084), and Texas (reach 547,076). These three regions account for the largest share of the active audience.

What other brands do Taxicab fans also like?

Beyond Taxicab itself, the audience over-indexes on Truck classification (9.4×), CarGurus (3.68×), Fox News Channel (1.79×), and AutoZone (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taxicab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.