Rascasse Audience Intelligence

Taxicab Audience in United States

A data profile of the people who buy, follow and care about Taxicab in United States — modelled from more than twelve digital signal sources. Taxicab has an estimated audience of 8,051,113 people in United States.

#108among Touchpoint in United States#174in Cars & Mobility

The average Taxicab fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hilary Duff, Truck classification, CarGurus, with strongest over-indexing on Hilary Duff (13.85× the country average).

Demographically, the Taxicab audience skews more male with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taxicab fan in United States is more male, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hilary Duff.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taxicab profile in United States.

Audience size
8.1M
in United States
Gender
33.9%♀
66.1% male
Age
42.4
average years
Country rank
#4403
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taxicab fans

33.9% are female, 66.1% are male, average age 42.4.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Taxicab audience in United States
MetricValue
Female33.9%
Male66.1%
Average age42.4
Estimated audience size8,051,113
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Taxicab audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Taxicab audience comes from United States.

Worldwide audience distribution share by country for Taxicab
CountryShare
United States14.8%
Brazil5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taxicab audience in United States is strongest.

Fig. 05

Top regions by affinity

Taxicab fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K2.82×
02North Dakota~30K1.74×
03New York~800K1.72×
04Georgia~400K1.48×
05Hawaii~50K1.46×
06New Jersey~300K1.41×
07Maine~40K1.31×
08Vermont~20K1.28×
09Wyoming~20K1.28×
10Oregon~100K1.25×
11Arkansas~80K1.18×
12Louisiana~100K1.14×
13Nevada~90K1.13×
14Iowa~70K1.08×
15California~900K1.07×
16Arizona~200K1.06×
17Massachusetts~200K1.02×
18Nebraska~40K1.02×
19South Dakota~20K1.02×
20Washington~200K0.96×
21New Hampshire~30K0.93×
22Maryland~100K0.92×
23Florida~500K0.89×
24Kentucky~90K0.89×
25North Carolina~200K0.88×
26Oklahoma~80K0.87×
27Washington, District of Columbia~20K0.87×
28South Carolina~100K0.86×
29Minnesota~100K0.86×
30Mississippi~60K0.86×
31Idaho~30K0.85×
32Missouri~100K0.84×
33Wisconsin~100K0.84×
34Virginia~200K0.83×
35Montana~20K0.83×
36Alabama~90K0.82×
37Illinois~200K0.81×
38Kansas~50K0.81×
39Utah~60K0.79×
40Michigan~200K0.78×
41Connecticut~60K0.78×
42Tennessee~100K0.76×
43Colorado~100K0.76×
44West Virginia~30K0.75×
45Texas~500K0.74×
46Ohio~200K0.74×
47Indiana~100K0.73×
48New Mexico~30K0.73×
49Pennsylvania~200K0.70×
50Rhode Island~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Taxicab, United States
0.70×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taxicab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taxicab audience
#·InterestCategoryAffinity×
01Hilary DuffMovies & TV13.85×
02Truck classificationTopic9.40×
03CarGurusCars & Mobility3.68×
04United Parcel ServiceBusiness & Career3.02×
05AutoZoneCars & Mobility2.41×
06Sam's ClubShopping2.10×
07SUVsCars & Mobility1.99×
08American footballSports1.69×
09PinterestInternet & Social Media1.69×
10Donald TrumpPolitics & Society1.66×
11WalmartShopping1.66×
12Current eventsArts & Culture1.57×
13Rock musicMusic & Radio1.57×
14Social mediaBusiness & Career1.57×
15RecipesFood & Beverages1.56×
16U.S. stateTravel & Leisure1.54×
17BasketballSports1.54×
18AutomobilesCars & Mobility1.52×
19Comedy moviesMovies & TV1.51×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taxicab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taxicab audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.79×
PatriotismCONSERVATISM1.79×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taxicab audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.92×
Luxury OrientationPREMIUM1.01×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taxicab have in United States?

Taxicab has an estimated audience of 8,051,113 people in United States, concentrated in California and New York.

02

What is the gender split and age of Taxicab fans?

33.9% of Taxicab fans are female, 66.1% are male, with an average age of 42.4 years.

03

Which brands do Taxicab fans like most?

Taxicab fans show strongest brand affinity for Hilary Duff (13.85×), Truck classification (9.4×), and CarGurus (3.68×) over the country average.

04

Where do Taxicab fans live in United States?

Taxicab fans in United States are most concentrated in California (reach ~900K), New York (reach ~800K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Taxicab fans also like?

Beyond Taxicab itself, the audience over-indexes on Truck classification (9.4×), CarGurus (3.68×), United Parcel Service (3.02×), and Donald Trump (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Taxicab audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taxicab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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