Rascasse Audience Intelligence

Lieferando.de Target Market in Germany

A data profile of the people who buy, follow and care about Lieferando.de in Germany — modelled from more than twelve digital signal sources. Lieferando.de has an estimated audience of 14,822,549 people in Germany.

#1among Food delivery in Germany#17among Brand in Germany#10in Food & Beverages

The average Lieferando.de fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SV Werder Bremen, Bundesliga, Dynamo Dresden, with strongest over-indexing on SV Werder Bremen (3.8× the country average).

Demographically, the Lieferando.de audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lieferando.de fan in Germany is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Category: Food & Beverages · Type: Brand · Subtype: Food delivery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lieferando.de profile in Germany.

Audience size
14.8M
in Germany
Gender
37.7%♀
62.3% male
Age
40.5
average years
Country rank
#142
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lieferando.de

37.7% are female, 62.3% are male, average age 40.5.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Lieferando.de audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age40.5
Estimated audience size14,822,549
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Lieferando.de audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3918%
40-4928%
50+19%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Lieferando.de audience comes from Germany.

Worldwide audience distribution share by country for Lieferando.de
CountryShare
Germany92.2%
Austria6.9%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lieferando.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lieferando.de customers by region in Germany
#RegionReachAffinity×
01Hamburg~500K1.54×
02Schleswig-Holstein~700K1.24×
03Nordrhein-Westfalen~4M1.22×
04Berlin~800K1.17×
05Bremen~100K1.16×
06Hessen~1M1.01×
07Niedersachsen~1.5M1.00×
08Saarland~200K1.00×
09Baden-Württemberg~2M0.97×
10Bayern~2.5M0.96×
11Sachsen~700K0.94×
12Rheinland-Pfalz~700K0.91×
13Brandenburg~400K0.91×
14Mecklenburg-Vorpommern~200K0.77×
15Sachsen-Anhalt~300K0.66×
16Thüringen~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Lieferando.de, Germany
0.61×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lieferando.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lieferando.de audience
#·InterestCategoryAffinity×
01WoltFood & Beverages6.27×
02FinchMusic & Radio4.04×
03FC St. PauliSports3.83×
04SV Werder BremenSports3.80×
05Dynamo DresdenSports3.79×
06Hertha BSCSports3.71×
07Hamburger SVSports3.65×
08Hannover 96Sports3.52×
09Borussia MönchengladbachSports3.39×
101. FC KölnSports3.23×
11VfB StuttgartSports3.18×
12FC Schalke 04Sports3.04×
13RB LeipzigSports3.04×
14ImmobilienScout24Home & Garden2.92×
152. BundesligaSports2.86×
16Eintracht FrankfurtSports2.60×
17BundesligaSports2.18×
18FIFA World CupSports1.66×
19Borussia DortmundSports1.57×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lieferando.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lieferando.de audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.08×
Risk AppetiteTHRILL0.99×
Community OrientationOPEN0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lieferando.de audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.61×
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lieferando.de's target market in Germany?

Lieferando.de's target market in Germany covers an estimated 14,822,549 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lieferando.de customers?

37.7% of the Lieferando.de audience are female, 62.3% are male, with an average age of 40.5 years.

03

Which brands do Lieferando.de fans like most?

Lieferando.de fans show strongest brand affinity for SV Werder Bremen (3.8×), Bundesliga (2.18×), and Dynamo Dresden (3.79×) over the country average.

04

Where do Lieferando.de fans live in Germany?

Lieferando.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~2.5M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Lieferando.de fans also like?

Beyond Lieferando.de itself, the audience over-indexes on Bundesliga (2.18×), Dynamo Dresden (3.79×), VfB Stuttgart (3.18×), and 2. Bundesliga (2.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food delivery audiences in Germany

See Lieferando.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lieferando.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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