Lieferando.de Audience in Germany
Lieferando.de has an estimated audience of 8,600,231 people in Germany. 37.7% are female, 62.3% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, Dynamo Dresden, VfB Stuttgart, Finch, Bundesliga.
The average Lieferando.de fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, Dynamo Dresden, VfB Stuttgart, with strongest over-indexing on SV Werder Bremen (3.8× the country average). Demographically, the Lieferando.de audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Food delivery
Demographics of Lieferando.de fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 40.5 |
| Estimated audience size | 8,600,231 |
Audience persona
The typical Lieferando.de fan in Germany is more male, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,144,221 | 1.28× |
| Bayern | 2,351,876 | 0.99× |
| Baden-Württemberg | 2,004,322 | 0.99× |
| Niedersachsen | 1,476,135 | 1.03× |
| Hessen | 1,179,331 | 1.04× |
| Berlin | 817,240 | 1.23× |
| Sachsen | 684,435 | 0.94× |
| Rheinland-Pfalz | 682,335 | 0.92× |
| Schleswig-Holstein | 661,772 | 1.24× |
| Hamburg | 520,572 | 1.55× |
| Brandenburg | 420,486 | 0.91× |
| Thüringen | 220,216 | 0.58× |
| Mecklenburg-Vorpommern | 208,972 | 0.74× |
| Sachsen-Anhalt | 178,124 | 0.46× |
| Saarland | 173,135 | 0.95× |
| Bremen | 143,576 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 3.8× | Sports |
| Dynamo Dresden | 3.79× | Sports |
| VfB Stuttgart | 3.18× | Sports |
| Finch | 4.04× | Music & Radio |
| Bundesliga | 2.18× | Sports |
| 2. Bundesliga | 2.86× | Sports |
| Hamburger SV | 3.65× | Sports |
| Borussia Dortmund | 1.57× | Sports |
| Eintracht Frankfurt | 2.6× | Sports |
| Business and industry | 1.51× | Business & Career |
| Hertha BSC | 3.71× | Sports |
| FC Schalke 04 | 3.04× | Sports |
| RB Leipzig | 3.04× | Sports |
| Wolt | 6.27× | Food & Beverages |
| ImmobilienScout24 | 2.92× | Home & Garden |
| Hannover 96 | 3.52× | Sports |
| FIFA World Cup | 1.66× | Sports |
| Apprenticeship | 3.63× | Business & Career |
| FC St. Pauli | 3.83× | Sports |
| 3. Liga | 2.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.2 |
| Sports Activity | POWER | 1.19 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.05 |
| Urban Lifestyle | OPEN | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.6% |
| Austria | 6.1% |
| Switzerland | 0.3% |
See Lieferando.de audiences in other countries
More Food delivery audiences in Germany
- Trinkgut (2,545,136)
- Bofrost (2,528,172)
- Wolt (1,686,338)
- Flaschenpost (1,572,941)
- Hol ab (1,567,693)
Frequently asked questions
How many fans does Lieferando.de have in Germany?
Lieferando.de has an estimated audience of 8,600,231 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lieferando.de fans?
37.7% of Lieferando.de fans are female, 62.3% are male, with an average age of 40.5 years.
Which brands do Lieferando.de fans like most?
Lieferando.de fans show strongest brand affinity for SV Werder Bremen (3.8×), Dynamo Dresden (3.79×), and VfB Stuttgart (3.18×) over the country average.
Where do Lieferando.de fans live in Germany?
Lieferando.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,144,221), Bayern (reach 2,351,876), and Baden-Württemberg (reach 2,004,322). These three regions account for the largest share of the active audience.
What other brands do Lieferando.de fans also like?
Beyond Lieferando.de itself, the audience over-indexes on Dynamo Dresden (3.79×), VfB Stuttgart (3.18×), Finch (4.04×), and Bundesliga (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lieferando.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.