FC St. Pauli Audience in Germany
FC St. Pauli has an estimated audience of 3,343,344 people in Germany. 26.0% are female, 74.0% are male, average age 38.2. Top regions: Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities: Le Point, NPR All Things Considered, Jim Jefferies (comedian), Comedy festival, Christian Ulmen.
The average FC St. Pauli fan in Germany is 38.2 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Niedersachsen. Top brand affinities include Le Point, NPR All Things Considered, Jim Jefferies (comedian), with strongest over-indexing on Le Point (386.04× the country average). Demographically, the FC St. Pauli audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC St. Pauli fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 38.2 |
| Estimated audience size | 3,343,344 |
Audience persona
The typical FC St. Pauli fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Le Point.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 470,712 | 3.92× |
| Hamburg | 431,620 | 5.71× |
| Niedersachsen | 351,919 | 1.08× |
| Nordrhein-Westfalen | 287,337 | 0.39× |
| Baden-Württemberg | 162,881 | 0.36× |
| Bayern | 158,047 | 0.29× |
| Hessen | 85,497 | 0.34× |
| Rheinland-Pfalz | 60,549 | 0.36× |
| Berlin | 60,105 | 0.4× |
| Sachsen | 54,973 | 0.34× |
| Mecklenburg-Vorpommern | 47,160 | 0.74× |
| Sachsen-Anhalt | 36,512 | 0.42× |
| Brandenburg | 33,745 | 0.33× |
| Thüringen | 23,417 | 0.27× |
| Bremen | 19,692 | 0.69× |
| Saarland | 14,563 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Le Point | 386.04× | News |
| NPR All Things Considered | 1363.64× | |
| Jim Jefferies (comedian) | 291.93× | Movies & TV |
| Comedy festival | 482.52× | Movies & TV |
| Christian Ulmen | 8.3× | Movies & TV |
| Collien Ulmen-Fernandes | 6.22× | Movies & TV |
| The Moth | 163.87× | Arts & Culture |
| TikTok | 2.71× | Internet & Social Media |
| Lisa Eckhart | 7.3× | Movies & TV |
| Sveriges Radio | 147.91× | Music & Radio |
| Torsten Sträter | 7.23× | Movies & TV |
| Der Tagesspiegel | 3.89× | News |
| Jimmy Kimmel | 10.32× | Movies & TV |
| Katrin Bauerfeind | 12.17× | Movies & TV |
| Tagesschau | 2.01× | Movies & TV |
| Borussia Dortmund | 1.51× | Sports |
| Olli Schulz | 14.18× | Music & Radio |
| Finch | 3.61× | Music & Radio |
| True Detective | 4.35× | Movies & TV |
| Arts and music | 1.55× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.08 |
| Sustainability | BALANCE | 1.06 |
| Sports Activity | POWER | 1.05 |
| Urban Lifestyle | OPEN | 1.01 |
| Luxury Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.0% |
| United States | 5.6% |
| Brazil | 4.3% |
See FC St. Pauli audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FC St. Pauli have in Germany?
FC St. Pauli has an estimated audience of 3,343,344 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of FC St. Pauli fans?
26.0% of FC St. Pauli fans are female, 74.0% are male, with an average age of 38.2 years.
Which brands do FC St. Pauli fans like most?
FC St. Pauli fans show strongest brand affinity for Le Point (386.04×), NPR All Things Considered (1363.64×), and Jim Jefferies (comedian) (291.93×) over the country average.
Where do FC St. Pauli fans live in Germany?
FC St. Pauli fans in Germany are most concentrated in Schleswig-Holstein (reach 470,712), Hamburg (reach 431,620), and Niedersachsen (reach 351,919). These three regions account for the largest share of the active audience.
What other brands do FC St. Pauli fans also like?
Beyond FC St. Pauli itself, the audience over-indexes on NPR All Things Considered (1363.64×), Jim Jefferies (comedian) (291.93×), Comedy festival (482.52×), and Christian Ulmen (8.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC St. Pauli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.