A data profile of the people who buy, follow and care about Olli Schulz in Germany — modelled from more than twelve digital signal sources. Olli Schulz has an estimated audience of 439,843 people in Germany.
The average Olli Schulz fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Christian Ulmen, Collien Ulmen-Fernandes, Fest und Flauschig, with strongest over-indexing on Christian Ulmen (12.69× the country average).
Demographically, the Olli Schulz audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Olli Schulz fan in Germany is more male, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Christian Ulmen.
The key figures that characterise the Olli Schulz profile in Germany.
34.8% are female, 65.2% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 29.4 |
| Estimated audience size | 439,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Olli Schulz audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.6% |
| Austria | 6.9% |
| United States | 1.2% |
Where the Olli Schulz audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.61× | |
| 02 | Schleswig-Holstein | ~20K | 1.25× | |
| 03 | Niedersachsen | ~50K | 1.17× | |
| 04 | Berlin | ~20K | 1.15× | |
| 05 | Thüringen | ~10K | 1.05× | |
| 06 | Sachsen | ~20K | 1.04× | |
| 07 | Bremen | ~4K | 1.04× | |
| 08 | Brandenburg | ~10K | 1.02× | |
| 09 | Mecklenburg-Vorpommern | ~8K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~100K | 0.97× | |
| 11 | Sachsen-Anhalt | ~10K | 0.89× | |
| 12 | Hessen | ~30K | 0.83× | |
| 13 | Rheinland-Pfalz | ~20K | 0.79× | |
| 14 | Bayern | ~60K | 0.78× | |
| 15 | Saarland | ~4K | 0.77× | |
| 16 | Baden-Württemberg | ~50K | 0.76× |
The strongest cross-interests of the Olli Schulz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Faber | Music & Radio | 27.78× | ||
| 02 | Heinz Strunk | Literature | 27.48× | ||
| 03 | Fest und Flauschig | Music & Radio | 20.79× | ||
| 04 | Olli Dittrich | Movies & TV | 19.34× | ||
| 05 | Katrin Bauerfeind | Movies & TV | 17.10× | ||
| 06 | Gloria | Music & Radio | 16.41× | ||
| 07 | Jan Böhmermann | Movies & TV | 13.74× | ||
| 08 | Christian Ulmen | Movies & TV | 12.69× | ||
| 09 | Fargo (film) | Movies & TV | 12.20× | ||
| 10 | ZDFneo | Movies & TV | 11.08× | ||
| 11 | Collien Ulmen-Fernandes | Movies & TV | 9.81× | ||
| 12 | Graveyard (band) | Music & Radio | 9.53× | ||
| 13 | Presenter | Movies & TV | 7.12× | ||
| 14 | Lisa Eckhart | Movies & TV | 6.76× | ||
| 15 | Torsten Sträter | Movies & TV | 6.69× | ||
| 16 | Foundation | Music & Radio | 6.39× | ||
| 17 | True Detective | Movies & TV | 6.10× | ||
| 18 | Finch | Music & Radio | 4.51× | ||
| 19 | SV Werder Bremen | Sports | 2.66× | ||
| 20 | Sportschau | Sports | 2.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Urban Lifestyle | OPEN | 1.63× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Family Orientation | CONSERVATISM | 0.74× | |
| Individualism | JOY | 0.87× |
Olli Schulz has an estimated audience of 439,843 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
34.8% of Olli Schulz fans are female, 65.2% are male, with an average age of 29.4 years.
Olli Schulz fans show strongest brand affinity for Christian Ulmen (12.69×), Collien Ulmen-Fernandes (9.81×), and Fest und Flauschig (20.79×) over the country average.
Olli Schulz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Olli Schulz itself, the audience over-indexes on Collien Ulmen-Fernandes (9.81×), Fest und Flauschig (20.79×), Olli Dittrich (19.34×), and Heinz Strunk (27.48×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Olli Schulz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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