A data profile of the people who buy, follow and care about Fest und Flauschig in Germany — modelled from more than twelve digital signal sources. Fest und Flauschig has an estimated audience of 903,099 people in Germany.
The average Fest und Flauschig fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Jan Böhmermann, FC St. Pauli, Olli Schulz, with strongest over-indexing on Jan Böhmermann (41.29× the country average).
Demographically, the Fest und Flauschig audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Fest und Flauschig fan in Germany is more male, around 34.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jan Böhmermann.
The key figures that characterise the Fest und Flauschig profile in Germany.
44.1% are female, 55.9% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 34.4 |
| Estimated audience size | 903,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Fest und Flauschig audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.5% |
| Austria | 4.5% |
| Switzerland | 4.3% |
Where the Fest und Flauschig audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~40K | 1.88× | |
| 02 | Berlin | ~60K | 1.54× | |
| 03 | Schleswig-Holstein | ~40K | 1.29× | |
| 04 | Bremen | ~9K | 1.24× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.15× | |
| 06 | Niedersachsen | ~90K | 1.05× | |
| 07 | Sachsen | ~40K | 0.96× | |
| 08 | Brandenburg | ~30K | 0.93× | |
| 09 | Thüringen | ~20K | 0.89× | |
| 10 | Nordrhein-Westfalen | ~200K | 0.88× | |
| 11 | Hessen | ~60K | 0.87× | |
| 12 | Sachsen-Anhalt | ~20K | 0.77× | |
| 13 | Bayern | ~100K | 0.73× | |
| 14 | Saarland | ~8K | 0.70× | |
| 15 | Baden-Württemberg | ~80K | 0.68× | |
| 16 | Rheinland-Pfalz | ~30K | 0.68× |
The strongest cross-interests of the Fest und Flauschig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jan Böhmermann | Movies & TV | 41.29× | ||
| 02 | Reeperbahn Festival | Music & Radio | 37.28× | ||
| 03 | Olli Schulz | Music & Radio | 20.79× | ||
| 04 | Kim Cattrall | Movies & TV | 13.36× | ||
| 05 | FC St. Pauli | Sports | 7.59× | ||
| 06 | ZDFneo | Movies & TV | 5.89× | ||
| 07 | Emilia Schüle | Movies & TV | 5.64× | ||
| 08 | Picture book | Literature | 3.53× | ||
| 09 | Nina Chuba | Music & Radio | 3.34× | ||
| 10 | Satire | Literature | 3.23× | ||
| 11 | Reinhard Mey | Music & Radio | 3.15× | ||
| 12 | True Detective | Movies & TV | 2.84× | ||
| 13 | Tagesschau | Movies & TV | 2.74× | ||
| 14 | Transfermarkt | Sports | 2.53× | ||
| 15 | Podcast | Music & Radio | 2.14× | ||
| 16 | Der Tagesspiegel | News | 2.09× | ||
| 17 | SV Werder Bremen | Sports | 1.73× | ||
| 18 | ZDF | Movies & TV | 1.71× | ||
| 19 | Sportschau | Sports | 1.63× | ||
| 20 | Politics | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Urban Lifestyle | OPEN | 1.47× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.85× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| DIY Mentality | THRILL | 0.91× |
Fest und Flauschig has an estimated audience of 903,099 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
44.1% of Fest und Flauschig fans are female, 55.9% are male, with an average age of 34.4 years.
Fest und Flauschig fans show strongest brand affinity for Jan Böhmermann (41.29×), FC St. Pauli (7.59×), and Olli Schulz (20.79×) over the country average.
Fest und Flauschig fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Fest und Flauschig itself, the audience over-indexes on FC St. Pauli (7.59×), Olli Schulz (20.79×), Tagesschau (2.74×), and Reeperbahn Festival (37.28×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Fest und Flauschig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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