Mord auf Ex Audience in Germany
Mord auf Ex has an estimated audience of 3,220,292 people in Germany. 52.0% are female, 48.0% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Stradivarius, Personalised Gifts, HODINKEE, Škoda Kodiaq.
The average Mord auf Ex fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Stradivarius, Personalised Gifts, with strongest over-indexing on Dog breed (1.61× the country average). Demographically, the Mord auf Ex audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Podcast
Demographics of Mord auf Ex fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.2 |
| Estimated audience size | 3,220,292 |
Audience persona
The typical Mord auf Ex fan in Germany is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 775,928 | 1.1× |
| Bayern | 628,852 | 1.21× |
| Baden-Württemberg | 452,476 | 1.03× |
| Niedersachsen | 333,588 | 1.07× |
| Hessen | 263,107 | 1.07× |
| Berlin | 170,819 | 1.19× |
| Sachsen | 159,379 | 1.01× |
| Schleswig-Holstein | 146,356 | 1.27× |
| Rheinland-Pfalz | 136,379 | 0.85× |
| Hamburg | 115,511 | 1.59× |
| Brandenburg | 90,482 | 0.91× |
| Thüringen | 61,708 | 0.75× |
| Sachsen-Anhalt | 52,337 | 0.63× |
| Mecklenburg-Vorpommern | 40,943 | 0.67× |
| Saarland | 27,977 | 0.71× |
| Bremen | 26,524 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.61× | Pets & Animals |
| Stradivarius | 1.82× | Shopping |
| Personalised Gifts | 1.78× | Home & Garden |
| HODINKEE | 8.94× | Fashion & Accessoires |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| The Nice Guys | 3.42× | Movies & TV |
| Este, Veneto | 1.58× | Travel & Leisure |
| Information sensitivity | 2.6× | Technology & Electronics |
| Liberace | 2.92× | Music & Radio |
| DEFCON (video game) | 3.3× | Games |
| Fantasy Earth: Zero | 2.89× | Games |
| San Gil | 1.86× | Travel & Leisure |
| Coworking | 1.78× | Business & Career |
| Carrie (novel) | 2.44× | Literature |
| Theocracy | 4.39× | Music & Radio |
| Figure painting (hobby) | 1.68× | Arts & Culture |
| Phil Campbell (musician) | 2.12× | Music & Radio |
| Solo climbing | 1.55× | Sports |
| Buddy – The Buddy Holly Story | 1.85× | Music & Radio |
| Chalkidiki | 1.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.57 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Patriotism | CONSERVATISM | 1.36 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.25 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.2% |
| Switzerland | 6.7% |
| Austria | 5.1% |
See Mord auf Ex audiences in other countries
More Movies & TV audiences in Germany
- Ronzheimer (2,906,633)
- Hotel Matze (2,816,088)
- WDR 2 Kabarett (2,537,771)
- Geschichten aus der Geschichte (2,378,661)
- Lage der Nation (1,720,373)
Frequently asked questions
How many fans does Mord auf Ex have in Germany?
Mord auf Ex has an estimated audience of 3,220,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mord auf Ex fans?
52.0% of Mord auf Ex fans are female, 48.0% are male, with an average age of 41.2 years.
Which brands do Mord auf Ex fans like most?
Mord auf Ex fans show strongest brand affinity for Dog breed (1.61×), Stradivarius (1.82×), and Personalised Gifts (1.78×) over the country average.
Where do Mord auf Ex fans live in Germany?
Mord auf Ex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 775,928), Bayern (reach 628,852), and Baden-Württemberg (reach 452,476). These three regions account for the largest share of the active audience.
What other brands do Mord auf Ex fans also like?
Beyond Mord auf Ex itself, the audience over-indexes on Stradivarius (1.82×), Personalised Gifts (1.78×), HODINKEE (8.94×), and Škoda Kodiaq (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mord auf Ex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.