A data profile of the people who buy, follow and care about Mord auf Ex in Germany — modelled from more than twelve digital signal sources. Mord auf Ex has an estimated audience of 3,024,712 people in Germany.
The average Mord auf Ex fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include True crime, Hugendubel, True Detective, with strongest over-indexing on True crime (190.43× the country average).
Demographically, the Mord auf Ex audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mord auf Ex fan in Germany is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for True crime.
The key figures that characterise the Mord auf Ex profile in Germany.
51.9% are female, 48.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 39.1 |
| Estimated audience size | 3,024,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Mord auf Ex audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.3% |
| Switzerland | 6.9% |
| Austria | 5.3% |
Where the Mord auf Ex audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.51× | |
| 02 | Schleswig-Holstein | ~100K | 1.33× | |
| 03 | Bayern | ~600K | 1.18× | |
| 04 | Niedersachsen | ~300K | 1.12× | |
| 05 | Nordrhein-Westfalen | ~700K | 1.08× | |
| 06 | Hessen | ~200K | 1.08× | |
| 07 | Berlin | ~100K | 1.06× | |
| 08 | Baden-Württemberg | ~400K | 1.02× | |
| 09 | Bremen | ~20K | 0.98× | |
| 10 | Sachsen | ~100K | 0.95× | |
| 11 | Rheinland-Pfalz | ~100K | 0.88× | |
| 12 | Brandenburg | ~80K | 0.88× | |
| 13 | Saarland | ~30K | 0.84× | |
| 14 | Thüringen | ~60K | 0.78× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.73× | |
| 16 | Sachsen-Anhalt | ~60K | 0.72× |
The strongest cross-interests of the Mord auf Ex audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 190.43× | ||
| 02 | Sebastian Fitzek | Literature | 14.66× | ||
| 03 | Hugendubel | Shopping | 8.76× | ||
| 04 | True Detective | Movies & TV | 8.25× | ||
| 05 | Dan Stevens | Movies & TV | 8.14× | ||
| 06 | Crime fiction | Literature | 5.75× | ||
| 07 | Person of Interest (TV series) | Movies & TV | 5.54× | ||
| 08 | Broadway theatre | Travel & Leisure | 3.87× | ||
| 09 | Detective fiction | Literature | 3.83× | ||
| 10 | Podcast | Music & Radio | 3.24× | ||
| 11 | Duolingo | Business & Career | 3.23× | ||
| 12 | Audible.com | Literature | 2.81× | ||
| 13 | Bookselling | Literature | 2.79× | ||
| 14 | Activism | Politics & Society | 2.45× | ||
| 15 | Internet & Social Media | 2.05× | |||
| 16 | Tagesschau | Movies & TV | 2.01× | ||
| 17 | Stranger Things | Movies & TV | 1.95× | ||
| 18 | Superman | Movies & TV | 1.79× | ||
| 19 | Batman | Movies & TV | 1.71× | ||
| 20 | Transfermarkt | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Community Orientation | OPEN | 1.42× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.85× | |
| Design Affinity | PREMIUM | 0.88× |
Mord auf Ex has an estimated audience of 3,024,712 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.9% of Mord auf Ex fans are female, 48.1% are male, with an average age of 39.1 years.
Mord auf Ex fans show strongest brand affinity for True crime (190.43×), Hugendubel (8.76×), and True Detective (8.25×) over the country average.
Mord auf Ex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mord auf Ex itself, the audience over-indexes on Hugendubel (8.76×), True Detective (8.25×), Sebastian Fitzek (14.66×), and Crime fiction (5.75×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mord auf Ex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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