Mordlust Audience in Germany
Mordlust has an estimated audience of 1,362,570 people in Germany. 55.8% are female, 44.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: True crime, True Detective, Crime fiction, Sebastian Fitzek, Hugendubel.
The average Mordlust fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include True crime, True Detective, Crime fiction, with strongest over-indexing on True crime (79.07× the country average). Demographically, the Mordlust audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Mordlust fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.0 |
| Estimated audience size | 1,362,570 |
Audience persona
The typical Mordlust fan in Germany is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for True crime.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,680 | 1.15× |
| Bayern | 219,556 | 1× |
| Baden-Württemberg | 177,540 | 0.95× |
| Niedersachsen | 150,162 | 1.13× |
| Hessen | 104,094 | 1× |
| Berlin | 70,598 | 1.16× |
| Schleswig-Holstein | 64,840 | 1.33× |
| Rheinland-Pfalz | 60,581 | 0.89× |
| Sachsen | 59,498 | 0.89× |
| Hamburg | 48,775 | 1.58× |
| Brandenburg | 35,652 | 0.84× |
| Thüringen | 25,341 | 0.73× |
| Sachsen-Anhalt | 25,182 | 0.71× |
| Mecklenburg-Vorpommern | 22,076 | 0.85× |
| Saarland | 12,327 | 0.74× |
| Bremen | 12,097 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| True crime | 79.07× | Movies & TV |
| True Detective | 15.77× | Movies & TV |
| Crime fiction | 6.6× | Literature |
| Sebastian Fitzek | 10.99× | Literature |
| Hugendubel | 5.14× | Shopping |
| Harry Potter | 1.91× | Movies & TV |
| Tagesschau | 1.97× | Movies & TV |
| Dan Stevens | 14.08× | Movies & TV |
| Dexter (TV series) | 6.12× | Movies & TV |
| american psycho | 12.13× | Movies & TV |
| Batman | 2.48× | Movies & TV |
| 2.57× | Internet & Social Media | |
| Livemusic | 2.82× | Music & Radio |
| Spiegel Online | 1.81× | News |
| Podcast | 2.3× | Music & Radio |
| Non-fiction books | 3.88× | Literature |
| Detective fiction | 4.31× | Literature |
| Bookselling | 3.02× | Literature |
| Lucifer (TV series) | 6.16× | Movies & TV |
| Zendaya | 5.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Mindfulness | BALANCE | 1.3 |
| Sports Activity | POWER | 1.28 |
| Social Media Usage | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| Austria | 3.6% |
| Switzerland | 3.5% |
See Mordlust audiences in other countries
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Frequently asked questions
How many fans does Mordlust have in Germany?
Mordlust has an estimated audience of 1,362,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mordlust fans?
55.8% of Mordlust fans are female, 44.2% are male, with an average age of 41.0 years.
Which brands do Mordlust fans like most?
Mordlust fans show strongest brand affinity for True crime (79.07×), True Detective (15.77×), and Crime fiction (6.6×) over the country average.
Where do Mordlust fans live in Germany?
Mordlust fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,680), Bayern (reach 219,556), and Baden-Württemberg (reach 177,540). These three regions account for the largest share of the active audience.
What other brands do Mordlust fans also like?
Beyond Mordlust itself, the audience over-indexes on True Detective (15.77×), Crime fiction (6.6×), Sebastian Fitzek (10.99×), and Hugendubel (5.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mordlust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.