Mordlust Audience in Germany
Mordlust has an estimated audience of 1,362,570 people in Germany. 55.8% are female, 44.2% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Staycation, Dog breed, Progressive rock, Stradivarius, Kuopio.
The average Mordlust fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Staycation, Dog breed, Progressive rock, with strongest over-indexing on Staycation (12.13× the country average). Demographically, the Mordlust audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Mordlust fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.0 |
| Estimated audience size | 1,362,570 |
Audience persona
The typical Mordlust fan in Germany is more female, around 41.0 years old, with strong Sustainability tendencies and a notable affinity for Staycation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,680 | 1.15× |
| Bayern | 219,556 | 1× |
| Baden-Württemberg | 177,540 | 0.95× |
| Niedersachsen | 150,162 | 1.13× |
| Hessen | 104,094 | 1× |
| Berlin | 70,598 | 1.16× |
| Schleswig-Holstein | 64,840 | 1.33× |
| Rheinland-Pfalz | 60,581 | 0.89× |
| Sachsen | 59,498 | 0.89× |
| Hamburg | 48,775 | 1.58× |
| Brandenburg | 35,652 | 0.84× |
| Thüringen | 25,341 | 0.73× |
| Sachsen-Anhalt | 25,182 | 0.71× |
| Mecklenburg-Vorpommern | 22,076 | 0.85× |
| Saarland | 12,327 | 0.74× |
| Bremen | 12,097 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staycation | 12.13× | Home & Garden |
| Dog breed | 1.53× | Pets & Animals |
| Progressive rock | 1.65× | Music & Radio |
| Stradivarius | 1.64× | Shopping |
| Kuopio | 13.6× | Travel & Leisure |
| Personalised Gifts | 1.71× | Home & Garden |
| Google Home | 5.06× | Technology & Electronics |
| DEFCON (video game) | 6.12× | Games |
| Theocracy | 6.77× | Music & Radio |
| Grinch | 1.54× | Movies & TV |
| Kalidou Koulibaly | 12.6× | Sports |
| The Nice Guys | 3.19× | Movies & TV |
| HODINKEE | 6.05× | Fashion & Accessoires |
| Information sensitivity | 2.83× | Technology & Electronics |
| San Gil | 2.17× | Travel & Leisure |
| Liberace | 3.06× | Music & Radio |
| The Hollies (Official) | 2.96× | Music & Radio |
| Footloose (1984 film) | 2.39× | Movies & TV |
| Fantasy Earth: Zero | 2.76× | Games |
| Whataburger | 2.42× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Mindfulness | BALANCE | 1.3 |
| Sports Activity | POWER | 1.28 |
| Social Media Usage | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| Austria | 3.6% |
| Switzerland | 3.5% |
See Mordlust audiences in other countries
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Frequently asked questions
How many fans does Mordlust have in Germany?
Mordlust has an estimated audience of 1,362,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mordlust fans?
55.8% of Mordlust fans are female, 44.2% are male, with an average age of 41.0 years.
Which brands do Mordlust fans like most?
Mordlust fans show strongest brand affinity for Staycation (12.13×), Dog breed (1.53×), and Progressive rock (1.65×) over the country average.
Where do Mordlust fans live in Germany?
Mordlust fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,680), Bayern (reach 219,556), and Baden-Württemberg (reach 177,540). These three regions account for the largest share of the active audience.
What other brands do Mordlust fans also like?
Beyond Mordlust itself, the audience over-indexes on Dog breed (1.53×), Progressive rock (1.65×), Stradivarius (1.64×), and Kuopio (13.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mordlust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.