Hotel Matze Audience in Germany
Hotel Matze has an estimated audience of 2,816,088 people in Germany. 50.6% are female, 49.4% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Tagesschau, Ariana Grande, Focus, Podcast.
The average Hotel Matze fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Tagesschau, Ariana Grande, with strongest over-indexing on Spiegel Online (2.04× the country average). Demographically, the Hotel Matze audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Podcast
Demographics of Hotel Matze fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.8 |
| Estimated audience size | 2,816,088 |
Audience persona
The typical Hotel Matze fan in Germany is balanced, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 672,052 | 1.09× |
| Bayern | 410,513 | 0.91× |
| Baden-Württemberg | 386,366 | 1.01× |
| Niedersachsen | 284,947 | 1.04× |
| Berlin | 229,663 | 1.82× |
| Hessen | 203,734 | 0.95× |
| Sachsen | 134,056 | 0.97× |
| Schleswig-Holstein | 114,218 | 1.13× |
| Rheinland-Pfalz | 107,996 | 0.77× |
| Hamburg | 106,779 | 1.68× |
| Brandenburg | 81,789 | 0.94× |
| Thüringen | 50,157 | 0.7× |
| Mecklenburg-Vorpommern | 46,551 | 0.87× |
| Sachsen-Anhalt | 39,907 | 0.55× |
| Bremen | 24,434 | 1.01× |
| Saarland | 19,903 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 2.04× | News |
| Tagesschau | 1.8× | Movies & TV |
| Ariana Grande | 3.86× | Music & Radio |
| Focus | 2.69× | News |
| Podcast | 1.98× | Music & Radio |
| Spotify | 1.58× | Internet & Social Media |
| Felix Baumgartner | 3.21× | Sports |
| Love Actually | 4.7× | Movies & TV |
| RTL Television | 2.14× | Movies & TV |
| Western Union | 2.65× | Business & Career |
| Transfermarkt | 1.58× | Sports |
| Musical instrument | 1.84× | Music & Radio |
| Westdeutscher Rundfunk | 2.06× | Movies & TV |
| German language | 1.55× | Politics & Society |
| House music | 1.54× | Music & Radio |
| ICloud | 2.53× | Technology & Electronics |
| Frida Kahlo | 3.29× | Arts & Culture |
| Small Business Administration | 4.8× | Business & Career |
| Winona Ryder | 2.91× | Movies & TV |
| Real property | 2.24× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.96 |
| Sports Activity | POWER | 1.16 |
| Social Media Usage | JOY | 1.15 |
| Indulgence | JOY | 1.14 |
| Sustainability | BALANCE | 1.12 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.4% |
| Switzerland | 5.8% |
| Austria | 3.5% |
See Hotel Matze audiences in other countries
More Music & Radio audiences in Germany
- Mord auf Ex (3,220,292)
- Ronzheimer (2,906,633)
- WDR 2 Kabarett (2,537,771)
- Geschichten aus der Geschichte (2,378,661)
- Lage der Nation (1,689,414)
Frequently asked questions
How many fans does Hotel Matze have in Germany?
Hotel Matze has an estimated audience of 2,816,088 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hotel Matze fans?
50.6% of Hotel Matze fans are female, 49.4% are male, with an average age of 36.8 years.
Which brands do Hotel Matze fans like most?
Hotel Matze fans show strongest brand affinity for Spiegel Online (2.04×), Tagesschau (1.8×), and Ariana Grande (3.86×) over the country average.
Where do Hotel Matze fans live in Germany?
Hotel Matze fans in Germany are most concentrated in Nordrhein-Westfalen (reach 672,052), Bayern (reach 410,513), and Baden-Württemberg (reach 386,366). These three regions account for the largest share of the active audience.
What other brands do Hotel Matze fans also like?
Beyond Hotel Matze itself, the audience over-indexes on Tagesschau (1.8×), Ariana Grande (3.86×), Focus (2.69×), and Podcast (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hotel Matze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.