A data profile of the people who buy, follow and care about Heinz Strunk in Germany — modelled from more than twelve digital signal sources. Heinz Strunk has an estimated audience of 331,850 people in Germany.
The average Heinz Strunk fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Reeperbahn Festival, Olli Schulz, FC St. Pauli, with strongest over-indexing on Reeperbahn Festival (64.04× the country average).
Demographically, the Heinz Strunk audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Heinz Strunk fan in Germany is balanced, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Reeperbahn Festival.
The key figures that characterise the Heinz Strunk profile in Germany.
46.0% are female, 54.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 36.4 |
| Estimated audience size | 331,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Heinz Strunk audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.0% |
| Austria | 3.7% |
| Switzerland | 2.0% |
Where the Heinz Strunk audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 2.24× | |
| 02 | Schleswig-Holstein | ~20K | 1.67× | |
| 03 | Bremen | ~4K | 1.48× | |
| 04 | Niedersachsen | ~40K | 1.19× | |
| 05 | Berlin | ~20K | 1.18× | |
| 06 | Mecklenburg-Vorpommern | ~7K | 1.08× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.89× | |
| 08 | Sachsen | ~10K | 0.83× | |
| 09 | Hessen | ~20K | 0.79× | |
| 10 | Brandenburg | ~8K | 0.78× | |
| 11 | Thüringen | ~6K | 0.77× | |
| 12 | Sachsen-Anhalt | ~6K | 0.73× | |
| 13 | Rheinland-Pfalz | ~10K | 0.66× | |
| 14 | Saarland | ~3K | 0.64× | |
| 15 | Baden-Württemberg | ~30K | 0.62× | |
| 16 | Bayern | ~30K | 0.60× |
The strongest cross-interests of the Heinz Strunk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reeperbahn Festival | Music & Radio | 64.04× | ||
| 02 | Olli Schulz | Music & Radio | 27.48× | ||
| 03 | Kim Cattrall | Movies & TV | 16.28× | ||
| 04 | Emilia Schüle | Movies & TV | 11.79× | ||
| 05 | FC St. Pauli | Sports | 8.25× | ||
| 06 | Alexander Skarsgård | Movies & TV | 7.87× | ||
| 07 | Inglourious Basterds | Movies & TV | 7.73× | ||
| 08 | Scandal (TV series) | Movies & TV | 7.72× | ||
| 09 | Kaley Cuoco | Movies & TV | 7.07× | ||
| 10 | Pedro Pascal | Movies & TV | 5.67× | ||
| 11 | Massively multiplayer online role-playing games | Games | 5.46× | ||
| 12 | Picture book | Literature | 5.44× | ||
| 13 | Reinhard Mey | Music & Radio | 5.28× | ||
| 14 | Nina Chuba | Music & Radio | 4.87× | ||
| 15 | Ina Müller | Movies & TV | 4.29× | ||
| 16 | True Detective | Movies & TV | 4.11× | ||
| 17 | Transfermarkt | Sports | 2.96× | ||
| 18 | Singer-songwriter | Music & Radio | 2.92× | ||
| 19 | Tagesschau | Movies & TV | 2.64× | ||
| 20 | SV Werder Bremen | Sports | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.50× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Sports Activity | POWER | 0.81× | |
| Pet Ownership | JOY | 0.83× |
Heinz Strunk has an estimated audience of 331,850 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
46.0% of Heinz Strunk fans are female, 54.0% are male, with an average age of 36.4 years.
Heinz Strunk fans show strongest brand affinity for Reeperbahn Festival (64.04×), Olli Schulz (27.48×), and FC St. Pauli (8.25×) over the country average.
Heinz Strunk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Niedersachsen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Heinz Strunk itself, the audience over-indexes on Olli Schulz (27.48×), FC St. Pauli (8.25×), Emilia Schüle (11.79×), and Tagesschau (2.64×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Heinz Strunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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