Caroline Wahl Audience in Germany

Caroline Wahl has an estimated audience of 1,226,295 people in Germany. 60.8% are female, 39.2% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Esra Erol, Ho, Ghana, Loincloth, The Nice Guys, Theocracy.
The average Caroline Wahl fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Esra Erol, Ho, Ghana, Loincloth, with strongest over-indexing on Esra Erol (17.11× the country average). Demographically, the Caroline Wahl audience skews more female with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Caroline Wahl fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.8 |
| Estimated audience size | 1,226,295 |
Audience persona
The typical Caroline Wahl fan in Germany is more female, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Esra Erol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,859 | 0.92× |
| Baden-Württemberg | 172,777 | 1.03× |
| Bayern | 171,492 | 0.87× |
| Niedersachsen | 131,648 | 1.11× |
| Hessen | 82,491 | 0.88× |
| Berlin | 71,942 | 1.31× |
| Schleswig-Holstein | 70,856 | 1.61× |
| Sachsen | 54,846 | 0.91× |
| Rheinland-Pfalz | 54,645 | 0.89× |
| Hamburg | 45,160 | 1.63× |
| Mecklenburg-Vorpommern | 28,165 | 1.2× |
| Brandenburg | 28,107 | 0.74× |
| Thüringen | 21,219 | 0.68× |
| Sachsen-Anhalt | 18,246 | 0.57× |
| Bremen | 10,991 | 1.05× |
| Saarland | 8,942 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Esra Erol | 17.11× | Movies & TV |
| Ho, Ghana | 11.77× | Travel & Leisure |
| Loincloth | 4.76× | Fashion & Accessoires |
| The Nice Guys | 5.74× | Movies & TV |
| Theocracy | 10.64× | Music & Radio |
| Stradivarius | 1.66× | Shopping |
| The Hollies (Official) | 5.71× | Music & Radio |
| Högl | 7.12× | Fashion & Accessoires |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Mothercare | 1.59× | Kids & Family |
| Sinaloa | 8.57× | Travel & Leisure |
| Volvo V60 | 2.82× | Cars & Mobility |
| Scratching post | 2.91× | Pets & Animals |
| Steampunk | 1.9× | Fashion & Accessoires |
| HomeExchange.com | 3.1× | Travel & Leisure |
| Oral, Kazakhstan | 3.61× | Travel & Leisure |
| Emperor Entertainment Group | 1.63× | Business & Career |
| Coworking | 1.75× | Business & Career |
| Pinot gris | 4.58× | Food & Beverages |
| Zagreb | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.94 |
| Sustainability | BALANCE | 1.43 |
| Tradition | CONSERVATISM | 1.39 |
| Mindfulness | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.2% |
| Switzerland | 6.7% |
| Austria | 4.7% |
See Caroline Wahl audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
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- Richard David Precht (1,020,791)
Frequently asked questions
How many fans does Caroline Wahl have in Germany?
Caroline Wahl has an estimated audience of 1,226,295 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Caroline Wahl fans?
60.8% of Caroline Wahl fans are female, 39.2% are male, with an average age of 38.8 years.
Which brands do Caroline Wahl fans like most?
Caroline Wahl fans show strongest brand affinity for Esra Erol (17.11×), Ho, Ghana (11.77×), and Loincloth (4.76×) over the country average.
Where do Caroline Wahl fans live in Germany?
Caroline Wahl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,859), Baden-Württemberg (reach 172,777), and Bayern (reach 171,492). These three regions account for the largest share of the active audience.
What other brands do Caroline Wahl fans also like?
Beyond Caroline Wahl itself, the audience over-indexes on Ho, Ghana (11.77×), Loincloth (4.76×), The Nice Guys (5.74×), and Theocracy (10.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caroline Wahl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.