Rascasse Audience Intelligence

Caroline Wahl Audience in Germany

A data profile of the people who buy, follow and care about Caroline Wahl in Germany — modelled from more than twelve digital signal sources. Caroline Wahl has an estimated audience of 1,480,497 people in Germany.

#1among Author in Germany#476among Person in Germany#62in Literature

The average Caroline Wahl fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Tagesschau, S. Fischer Verlag, with strongest over-indexing on Hugendubel (15.21× the country average).

Demographically, the Caroline Wahl audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Caroline Wahl fan in Germany is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caroline Wahl profile in Germany.

Audience size
1.5M
in Germany
Gender
68.6%♀
31.4% male
Age
43.2
average years
Country rank
#4511
Person in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caroline Wahl fans

68.6% are female, 31.4% are male, average age 43.2.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Caroline Wahl audience in Germany
MetricValue
Female68.6%
Male31.4%
Average age43.2
Estimated audience size1,480,497
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Caroline Wahl audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Caroline Wahl audience comes from Germany.

Worldwide audience distribution share by country for Caroline Wahl
CountryShare
Germany84.9%
Switzerland6.4%
Austria4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caroline Wahl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Caroline Wahl fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~90K1.63×
02Hamburg~60K1.61×
03Berlin~80K1.23×
04Mecklenburg-Vorpommern~40K1.22×
05Niedersachsen~200K1.11×
06Bremen~10K1.10×
07Baden-Württemberg~200K1.00×
08Sachsen~70K0.92×
09Nordrhein-Westfalen~300K0.90×
10Rheinland-Pfalz~70K0.89×
11Bayern~200K0.86×
12Hessen~100K0.86×
13Brandenburg~40K0.74×
14Thüringen~30K0.72×
15Saarland~10K0.66×
16Sachsen-Anhalt~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Caroline Wahl, Germany
0.63×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caroline Wahl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caroline Wahl audience
#·InterestCategoryAffinity×
01S. Fischer VerlagLiterature33.63×
02Rowohlt VerlagLiterature19.26×
03Suhrkamp VerlagLiterature18.09×
04Leipzig Book FairLiterature18.05×
05Bastei LübbeLiterature18.00×
06Jojo MoyesLiterature16.40×
07HugendubelShopping15.21×
08Piper VerlagLiterature14.09×
09Young-adult fictionLiterature6.37×
10Sebastian FitzekLiterature5.97×
11Humboldt University of BerlinBusiness & Career5.39×
12BooksellingLiterature4.62×
13FocusNews4.08×
14Non-fiction booksLiterature3.85×
15E-book readersTechnology & Electronics3.84×
16FundraisingBusiness & Career3.51×
17TagesschauMovies & TV3.27×
18Der TagesspiegelNews2.70×
19VacationsTravel & Leisure2.01×
20NatureHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caroline Wahl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caroline Wahl audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.55×
Need for SecurityCONSERVATISM1.48×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caroline Wahl audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Luxury OrientationPREMIUM0.86×
Sports ActivityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caroline Wahl have in Germany?

Caroline Wahl has an estimated audience of 1,480,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Caroline Wahl fans?

68.6% of Caroline Wahl fans are female, 31.4% are male, with an average age of 43.2 years.

03

Which brands do Caroline Wahl fans like most?

Caroline Wahl fans show strongest brand affinity for Hugendubel (15.21×), Tagesschau (3.27×), and S. Fischer Verlag (33.63×) over the country average.

04

Where do Caroline Wahl fans live in Germany?

Caroline Wahl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Caroline Wahl fans also like?

Beyond Caroline Wahl itself, the audience over-indexes on Tagesschau (3.27×), S. Fischer Verlag (33.63×), Bookselling (4.62×), and Focus (4.08×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Caroline Wahl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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