Bastei Lübbe Audience in Germany
Bastei Lübbe has an estimated audience of 319,246 people in Germany. 70.9% are female, 29.1% are male, average age 49.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thalia, Sebastian Fitzek, Caroline Wahl, Piper Verlag, REWE.
The average Bastei Lübbe fan in Germany is 49.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thalia, Sebastian Fitzek, Caroline Wahl, with strongest over-indexing on Thalia (12.25× the country average). Demographically, the Bastei Lübbe audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Bastei Lübbe fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 49.8 |
| Estimated audience size | 319,246 |
Audience persona
The typical Bastei Lübbe fan in Germany is more female, around 49.8 years old, with strong Pet Ownership tendencies and a notable affinity for Thalia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,322 | 2.22× |
| Bayern | 46,593 | 0.91× |
| Baden-Württemberg | 46,205 | 1.06× |
| Niedersachsen | 27,965 | 0.9× |
| Hessen | 25,667 | 1.06× |
| Rheinland-Pfalz | 20,519 | 1.28× |
| Berlin | 15,611 | 1.09× |
| Sachsen | 13,008 | 0.83× |
| Schleswig-Holstein | 12,207 | 1.06× |
| Hamburg | 9,375 | 1.3× |
| Brandenburg | 6,212 | 0.63× |
| Thüringen | 5,876 | 0.72× |
| Sachsen-Anhalt | 5,094 | 0.62× |
| Mecklenburg-Vorpommern | 3,671 | 0.6× |
| Bremen | 2,760 | 1.01× |
| Saarland | 2,746 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thalia | 12.25× | Shopping |
| Sebastian Fitzek | 17.08× | Literature |
| Caroline Wahl | 18× | Literature |
| Piper Verlag | 34.76× | Literature |
| REWE | 4.12× | Shopping |
| Ken Follett | 27.85× | Literature |
| Goldmann (publisher) | 36.87× | Literature |
| Aral AG | 4.51× | Cars & Mobility |
| Non-fiction books | 9× | Literature |
| New-adult fiction | 12.39× | Literature |
| Rowohlt Verlag | 34.69× | Literature |
| Commerzbank | 4.31× | Business & Career |
| Obi (store) | 3.67× | Shopping |
| Gala | 4.04× | News |
| Carl Hanser Verlag | 39.31× | Literature |
| Diogenes Verlag | 48.92× | Literature |
| ZDF | 4.59× | Movies & TV |
| Let's Dance (German TV series) | 5.29× | Movies & TV |
| S. Fischer Verlag | 33.87× | Literature |
| Charlotte Link | 20× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Tradition | CONSERVATISM | 1.73 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Sports Activity | POWER | 1.49 |
| Community Orientation | OPEN | 1.44 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.4% |
| Austria | 3.7% |
| Switzerland | 1.6% |
See Bastei Lübbe audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Bastei Lübbe have in Germany?
Bastei Lübbe has an estimated audience of 319,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bastei Lübbe fans?
70.9% of Bastei Lübbe fans are female, 29.1% are male, with an average age of 49.8 years.
Which brands do Bastei Lübbe fans like most?
Bastei Lübbe fans show strongest brand affinity for Thalia (12.25×), Sebastian Fitzek (17.08×), and Caroline Wahl (18×) over the country average.
Where do Bastei Lübbe fans live in Germany?
Bastei Lübbe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,322), Bayern (reach 46,593), and Baden-Württemberg (reach 46,205). These three regions account for the largest share of the active audience.
What other brands do Bastei Lübbe fans also like?
Beyond Bastei Lübbe itself, the audience over-indexes on Sebastian Fitzek (17.08×), Caroline Wahl (18×), Piper Verlag (34.76×), and REWE (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bastei Lübbe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.