Rascasse Audience Intelligence

Bastei Lübbe Target Market in Germany

A data profile of the people who buy, follow and care about Bastei Lübbe in Germany — modelled from more than twelve digital signal sources. Bastei Lübbe has an estimated audience of 318,560 people in Germany.

#8among Publishing in Germany#2119among Brand in Germany#304in Literature

The average Bastei Lübbe fan in Germany is 49.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Thalia, Caroline Wahl, Sebastian Fitzek, with strongest over-indexing on Thalia (12.25× the country average).

Demographically, the Bastei Lübbe audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Spirituality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bastei Lübbe fan in Germany is more female, around 49.8 years old, with strong Spirituality tendencies and a notable affinity for Thalia.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bastei Lübbe profile in Germany.

Audience size
319K
in Germany
Gender
70.9%♀
29.1% male
Age
49.8
average years
Country rank
#16594
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bastei Lübbe

70.9% are female, 29.1% are male, average age 49.8.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Bastei Lübbe audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age49.8
Estimated audience size318,560
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Bastei Lübbe audience in Germany
Age bracketShare%
16-194%
20-296%
30-3914%
40-4929%
50+47%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Bastei Lübbe audience comes from Germany.

Worldwide audience distribution share by country for Bastei Lübbe
CountryShare
Germany89.7%
Austria3.7%
Switzerland1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bastei Lübbe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bastei Lübbe customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.35×
02Rheinland-Pfalz~20K1.24×
03Hamburg~9K1.23×
04Schleswig-Holstein~10K1.05×
05Hessen~30K1.04×
06Berlin~10K1.04×
07Baden-Württemberg~40K1.03×
08Bremen~3K1.00×
09Niedersachsen~30K0.90×
10Bayern~50K0.89×
11Sachsen~10K0.88×
12Saarland~3K0.83×
13Thüringen~6K0.79×
14Mecklenburg-Vorpommern~4K0.73×
15Sachsen-Anhalt~6K0.71×
16Brandenburg~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Bastei Lübbe, Germany
0.70×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bastei Lübbe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bastei Lübbe audience
#·InterestCategoryAffinity×
01Diogenes VerlagLiterature48.92×
02Carl Hanser VerlagLiterature39.31×
03Suhrkamp VerlagLiterature37.78×
04Goldmann (publisher)Literature36.87×
05Piper VerlagLiterature34.76×
06Rowohlt VerlagLiterature34.69×
07S. Fischer VerlagLiterature33.87×
08Ken FollettLiterature27.85×
09Charlotte LinkLiterature20.00×
10Caroline WahlLiterature18.00×
11Sebastian FitzekLiterature17.08×
12New-adult fictionLiterature12.39×
13ThaliaShopping12.25×
14Hape KerkelingMovies & TV10.04×
15Non-fiction booksLiterature9.00×
16Ulla PopkenFashion & Accessoires7.57×
17ZDFMovies & TV4.59×
18CommerzbankBusiness & Career4.31×
19REWEShopping4.12×
20Obi (store)Shopping3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bastei Lübbe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bastei Lübbe audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.26×
CreativityOPEN2.00×
Healthy LifestyleBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bastei Lübbe audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.44×
Early Adopter MentalityPOWER0.59×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bastei Lübbe's target market in Germany?

Bastei Lübbe's target market in Germany covers an estimated 318,560 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bastei Lübbe customers?

70.9% of the Bastei Lübbe audience are female, 29.1% are male, with an average age of 49.8 years.

03

Which brands do Bastei Lübbe fans like most?

Bastei Lübbe fans show strongest brand affinity for Thalia (12.25×), Caroline Wahl (18×), and Sebastian Fitzek (17.08×) over the country average.

04

Where do Bastei Lübbe fans live in Germany?

Bastei Lübbe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bastei Lübbe fans also like?

Beyond Bastei Lübbe itself, the audience over-indexes on Caroline Wahl (18×), Sebastian Fitzek (17.08×), Piper Verlag (34.76×), and Ken Follett (27.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bastei Lübbe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bastei Lübbe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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