Rowohlt Verlag Audience in Germany
Rowohlt Verlag has an estimated audience of 237,457 people in Germany. 78.5% are female, 21.5% are male, average age 48.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugendubel, Caroline Wahl, Thalia, Crime fiction, Piper Verlag.
The average Rowohlt Verlag fan in Germany is 48.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugendubel, Caroline Wahl, Thalia, with strongest over-indexing on Hugendubel (11.85× the country average). Demographically, the Rowohlt Verlag audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Rowohlt Verlag fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 48.8 |
| Estimated audience size | 237,457 |
Audience persona
The typical Rowohlt Verlag fan in Germany is more female, around 48.8 years old, with strong Tradition tendencies and a notable affinity for Hugendubel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 45,608 | 0.88× |
| Bayern | 32,026 | 0.84× |
| Baden-Württemberg | 26,620 | 0.82× |
| Niedersachsen | 20,312 | 0.88× |
| Berlin | 16,865 | 1.59× |
| Hamburg | 15,539 | 2.9× |
| Hessen | 15,119 | 0.84× |
| Schleswig-Holstein | 14,359 | 1.68× |
| Sachsen | 8,839 | 0.76× |
| Rheinland-Pfalz | 8,429 | 0.71× |
| Brandenburg | 4,935 | 0.67× |
| Thüringen | 3,755 | 0.62× |
| Sachsen-Anhalt | 3,324 | 0.54× |
| Mecklenburg-Vorpommern | 3,264 | 0.72× |
| Bremen | 2,104 | 1.04× |
| Saarland | 1,524 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugendubel | 11.85× | Shopping |
| Caroline Wahl | 19.26× | Literature |
| Thalia | 9.56× | Shopping |
| Crime fiction | 8.45× | Literature |
| Piper Verlag | 26.54× | Literature |
| Non-fiction books | 7.33× | Literature |
| Harry Potter | 2.55× | Movies & TV |
| Bookselling | 5.33× | Literature |
| Sebastian Fitzek | 10.25× | Literature |
| Tagesschau | 2.45× | Movies & TV |
| Spiegel Online | 2.66× | News |
| Contemporary romance | 6.58× | Literature |
| E-book readers | 5.58× | Technology & Electronics |
| Eventim | 4.88× | Travel & Leisure |
| Novel | 4.42× | Literature |
| S. Fischer Verlag | 22.89× | Literature |
| Goldmann (publisher) | 20.86× | Literature |
| FRITZ!Box | 3.15× | Technology & Electronics |
| Women's fiction | 6.86× | Literature |
| Amazon Kindle | 6.09× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.63 |
| Mindfulness | BALANCE | 1.6 |
| Community Orientation | OPEN | 1.53 |
| Sustainability | BALANCE | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.8% |
| Austria | 7.5% |
| China | 2.0% |
See Rowohlt Verlag audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Rowohlt Verlag have in Germany?
Rowohlt Verlag has an estimated audience of 237,457 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rowohlt Verlag fans?
78.5% of Rowohlt Verlag fans are female, 21.5% are male, with an average age of 48.8 years.
Which brands do Rowohlt Verlag fans like most?
Rowohlt Verlag fans show strongest brand affinity for Hugendubel (11.85×), Caroline Wahl (19.26×), and Thalia (9.56×) over the country average.
Where do Rowohlt Verlag fans live in Germany?
Rowohlt Verlag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 45,608), Bayern (reach 32,026), and Baden-Württemberg (reach 26,620). These three regions account for the largest share of the active audience.
What other brands do Rowohlt Verlag fans also like?
Beyond Rowohlt Verlag itself, the audience over-indexes on Caroline Wahl (19.26×), Thalia (9.56×), Crime fiction (8.45×), and Piper Verlag (26.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rowohlt Verlag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.