Women's fiction Audience in Germany
Women's fiction has an estimated audience of 1,933,618 people in Germany. 73.3% are female, 26.7% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Artistic inspiration, Rossmann, Progressive rock, Ho, Ghana, Goes.
The average Women's fiction fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Artistic inspiration, Rossmann, Progressive rock, with strongest over-indexing on Artistic inspiration (3.07× the country average). Demographically, the Women's fiction audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Women's fiction fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 38.4 |
| Estimated audience size | 1,933,618 |
Audience persona
The typical Women's fiction fan in Germany is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,813 | 0.31× |
| Baden-Württemberg | 98,978 | 0.38× |
| Bayern | 95,752 | 0.31× |
| Niedersachsen | 85,665 | 0.46× |
| Rheinland-Pfalz | 79,637 | 0.82× |
| Sachsen-Anhalt | 77,348 | 1.54× |
| Sachsen | 76,503 | 0.81× |
| Brandenburg | 74,064 | 1.23× |
| Thüringen | 71,846 | 1.46× |
| Hessen | 71,599 | 0.49× |
| Saarland | 69,491 | 2.93× |
| Mecklenburg-Vorpommern | 65,040 | 1.76× |
| Schleswig-Holstein | 63,379 | 0.91× |
| Berlin | 60,295 | 0.7× |
| Hamburg | 49,551 | 1.13× |
| Bremen | 45,711 | 2.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 3.07× | Arts & Culture |
| Rossmann | 1.91× | Shopping |
| Progressive rock | 3.35× | Music & Radio |
| Ho, Ghana | 8.36× | Travel & Leisure |
| Goes | 1.56× | Travel & Leisure |
| Natural rubber | 2.75× | Cars & Mobility |
| Collectable | 1.68× | Kids & Family |
| Sinaloa | 11.71× | Travel & Leisure |
| Information sensitivity | 4.28× | Technology & Electronics |
| Nationality | 2.32× | Politics & Society |
| Liberace | 4.65× | Music & Radio |
| Icon (magazine) | 1.73× | Arts & Culture |
| Minestrone | 1.71× | Food & Beverages |
| Ipekyol | 2.72× | Shopping |
| Fantasy Earth: Zero | 4.23× | Games |
| ILE (singer) | 7.51× | Music & Radio |
| Picnic | 2.24× | Kids & Family |
| The Hollies (Official) | 3.94× | Music & Radio |
| Whataburger | 3.48× | Food & Beverages |
| Bounce (film) | 5.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.18 |
| LGBTQ+ Identity | OPEN | 2.15 |
| Mindfulness | BALANCE | 1.7 |
| Urban Lifestyle | OPEN | 1.66 |
| Sports Activity | POWER | 1.62 |
| DIY Mentality | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 7.5% |
| Germany | 6.0% |
See Women's fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Women's fiction have in Germany?
Women's fiction has an estimated audience of 1,933,618 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Women's fiction fans?
73.3% of Women's fiction fans are female, 26.7% are male, with an average age of 38.4 years.
Which brands do Women's fiction fans like most?
Women's fiction fans show strongest brand affinity for Artistic inspiration (3.07×), Rossmann (1.91×), and Progressive rock (3.35×) over the country average.
Where do Women's fiction fans live in Germany?
Women's fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,813), Baden-Württemberg (reach 98,978), and Bayern (reach 95,752). These three regions account for the largest share of the active audience.
What other brands do Women's fiction fans also like?
Beyond Women's fiction itself, the audience over-indexes on Rossmann (1.91×), Progressive rock (3.35×), Ho, Ghana (8.36×), and Goes (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.