Young-adult fiction Audience in Germany
Young-adult fiction has an estimated audience of 1,646,687 people in Germany. 70.0% are female, 30.0% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Contemporary romance, Hugendubel, Women's fiction, Crime fiction, Goodreads.
The average Young-adult fiction fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Contemporary romance, Hugendubel, Women's fiction, with strongest over-indexing on Contemporary romance (27.12× the country average). Demographically, the Young-adult fiction audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Young-adult fiction fans
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 34.1 |
| Estimated audience size | 1,646,687 |
Audience persona
The typical Young-adult fiction fan in Germany is more female, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Contemporary romance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 382,703 | 1.06× |
| Bayern | 229,168 | 0.87× |
| Baden-Württemberg | 197,406 | 0.88× |
| Niedersachsen | 141,376 | 0.88× |
| Hessen | 132,460 | 1.06× |
| Berlin | 107,730 | 1.46× |
| Rheinland-Pfalz | 83,579 | 1.01× |
| Schleswig-Holstein | 67,911 | 1.15× |
| Sachsen | 50,348 | 0.62× |
| Hamburg | 45,896 | 1.23× |
| Brandenburg | 37,370 | 0.73× |
| Thüringen | 27,677 | 0.66× |
| Sachsen-Anhalt | 26,880 | 0.63× |
| Mecklenburg-Vorpommern | 25,611 | 0.81× |
| Bremen | 24,985 | 1.77× |
| Saarland | 23,501 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contemporary romance | 27.12× | Literature |
| Hugendubel | 16.2× | Shopping |
| Women's fiction | 23.66× | Literature |
| Crime fiction | 12.07× | Literature |
| Goodreads | 20.11× | Literature |
| Jane Austen | 24.19× | Literature |
| New-adult fiction | 16.18× | Literature |
| E-book readers | 10.44× | Technology & Electronics |
| Harry Potter | 3.63× | Movies & TV |
| Kindle | 23.17× | Technology & Electronics |
| Bookselling | 7.78× | Literature |
| Stranger Things | 5.78× | Movies & TV |
| Book discussion club | 17.81× | Literature |
| Non-fiction books | 9.01× | Literature |
| Audible | 9.46× | Literature |
| Death in Paradise (TV series) | 13.6× | Movies & TV |
| colleen hoover | 21.11× | Literature |
| Urban fantasy | 16.23× | Literature |
| The Hunger Games (novel) | 26.16× | Literature |
| Creative writing | 7.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.17 |
| DIY Mentality | THRILL | 1.76 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Urban Lifestyle | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.46 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 6.2% |
| Germany | 6.2% |
See Young-adult fiction audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Young-adult fiction have in Germany?
Young-adult fiction has an estimated audience of 1,646,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Young-adult fiction fans?
70.0% of Young-adult fiction fans are female, 30.0% are male, with an average age of 34.1 years.
Which brands do Young-adult fiction fans like most?
Young-adult fiction fans show strongest brand affinity for Contemporary romance (27.12×), Hugendubel (16.2×), and Women's fiction (23.66×) over the country average.
Where do Young-adult fiction fans live in Germany?
Young-adult fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 382,703), Bayern (reach 229,168), and Baden-Württemberg (reach 197,406). These three regions account for the largest share of the active audience.
What other brands do Young-adult fiction fans also like?
Beyond Young-adult fiction itself, the audience over-indexes on Hugendubel (16.2×), Women's fiction (23.66×), Crime fiction (12.07×), and Goodreads (20.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Young-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.