Rascasse Audience Intelligence

Young-adult fiction Audience in Germany

A data profile of the people who buy, follow and care about Young-adult fiction in Germany — modelled from more than twelve digital signal sources. Young-adult fiction has an estimated audience of 1,646,687 people in Germany.

#21among Literary genre in Germany#2253among Topic in Germany#56in Literature

The average Young-adult fiction fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Contemporary romance, Women's fiction, with strongest over-indexing on Hugendubel (16.2× the country average).

Demographically, the Young-adult fiction audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Young-adult fiction fan in Germany is more female, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Young-adult fiction profile in Germany.

Audience size
1.6M
in Germany
Gender
70.0%♀
30.0% male
Age
34.1
average years
Country rank
#4083
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Young-adult fiction fans

70.0% are female, 30.0% are male, average age 34.1.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Young-adult fiction audience in Germany
MetricValue
Female70.0%
Male30.0%
Average age34.1
Estimated audience size1,646,687
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Young-adult fiction audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Young-adult fiction audience comes from Germany.

Worldwide audience distribution share by country for Young-adult fiction
CountryShare
United States29.5%
United Kingdom6.2%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Young-adult fiction audience in Germany is strongest.

Fig. 05

Top regions by affinity

Young-adult fiction fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.13×
02Bremen~20K1.11×
03Nordrhein-Westfalen~400K1.05×
04Schleswig-Holstein~60K1.05×
05Hamburg~40K1.04×
06Saarland~20K1.03×
07Rheinland-Pfalz~80K1.00×
08Mecklenburg-Vorpommern~30K1.00×
09Hessen~100K0.98×
10Sachsen-Anhalt~40K0.97×
11Thüringen~40K0.97×
12Brandenburg~50K0.95×
13Baden-Württemberg~200K0.94×
14Bayern~200K0.92×
15Niedersachsen~100K0.92×
16Sachsen~70K0.92×
Fig. 06

Affinity by region

Affinity by region — Young-adult fiction, Germany
0.92×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Young-adult fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Young-adult fiction audience
#·InterestCategoryAffinity×
01Contemporary romanceLiterature27.12×
02The Hunger Games (novel)Literature26.16×
03Jane AustenLiterature24.19×
04Women's fictionLiterature23.66×
05KindleTechnology & Electronics23.17×
06colleen hooverLiterature21.11×
07GoodreadsLiterature20.11×
08Book discussion clubLiterature17.81×
09Urban fantasyLiterature16.23×
10HugendubelShopping16.20×
11New-adult fictionLiterature16.18×
12Death in Paradise (TV series)Movies & TV13.60×
13Crime fictionLiterature12.07×
14E-book readersTechnology & Electronics10.44×
15AudibleLiterature9.46×
16Non-fiction booksLiterature9.01×
17Creative writingBusiness & Career7.89×
18BooksellingLiterature7.78×
19Stranger ThingsMovies & TV5.78×
20Harry PotterMovies & TV3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Young-adult fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Young-adult fiction audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.80×
Community OrientationOPEN2.35×
ExtroversionTHRILL2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Young-adult fiction audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Quality AwarenessPREMIUM0.95×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Young-adult fiction have in Germany?

Young-adult fiction has an estimated audience of 1,646,687 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Young-adult fiction fans?

70.0% of Young-adult fiction fans are female, 30.0% are male, with an average age of 34.1 years.

03

Which brands do Young-adult fiction fans like most?

Young-adult fiction fans show strongest brand affinity for Hugendubel (16.2×), Contemporary romance (27.12×), and Women's fiction (23.66×) over the country average.

04

Where do Young-adult fiction fans live in Germany?

Young-adult fiction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Young-adult fiction fans also like?

Beyond Young-adult fiction itself, the audience over-indexes on Contemporary romance (27.12×), Women's fiction (23.66×), Crime fiction (12.07×), and Goodreads (20.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Young-adult fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Young-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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