Audible Audience in Germany
Audible has an estimated audience of 3,117,183 people in Germany. 56.5% are female, 43.5% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Personalised Gifts, Information sensitivity, Esra Erol, Liberace.
The average Audible fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Personalised Gifts, Information sensitivity, with strongest over-indexing on Rossmann (1.68× the country average). Demographically, the Audible audience skews more female with an average age of 41.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: E-books
Demographics of Audible fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 41.1 |
| Estimated audience size | 3,117,183 |
Audience persona
The typical Audible fan in Germany is more female, around 41.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 757,025 | 1.11× |
| Bayern | 511,511 | 1.02× |
| Baden-Württemberg | 425,368 | 1× |
| Niedersachsen | 333,227 | 1.1× |
| Hessen | 250,227 | 1.05× |
| Rheinland-Pfalz | 163,846 | 1.05× |
| Berlin | 161,752 | 1.16× |
| Schleswig-Holstein | 144,173 | 1.29× |
| Sachsen | 128,247 | 0.84× |
| Brandenburg | 88,264 | 0.91× |
| Hamburg | 80,535 | 1.14× |
| Thüringen | 61,374 | 0.77× |
| Sachsen-Anhalt | 59,693 | 0.74× |
| Mecklenburg-Vorpommern | 48,144 | 0.81× |
| Saarland | 34,869 | 0.91× |
| Bremen | 29,075 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.68× | Shopping |
| Personalised Gifts | 2.37× | Home & Garden |
| Information sensitivity | 4.14× | Technology & Electronics |
| Esra Erol | 3.47× | Movies & TV |
| Liberace | 3.74× | Music & Radio |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Whataburger | 3.22× | Food & Beverages |
| San Gil | 2.13× | Travel & Leisure |
| Hauptschule | 3.89× | Kids & Family |
| Theocracy | 5.13× | Music & Radio |
| Hocus Pocus | 3.8× | Movies & TV |
| Preacher (comics) | 3.33× | Literature |
| Scratching post | 2.77× | Pets & Animals |
| Fantasy Earth: Zero | 2.98× | Games |
| Kloten | 5.61× | Travel & Leisure |
| The Hollies (Official) | 2.83× | Music & Radio |
| Picnic | 1.58× | Kids & Family |
| Huck (magazine) | 4.09× | Internet & Social Media |
| The Nice Guys | 2.27× | Movies & TV |
| Ho, Ghana | 1.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.25 |
| Sports Activity | POWER | 1.19 |
| Sustainability | BALANCE | 1.16 |
| Indulgence | JOY | 1.12 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| Germany | 13.2% |
| United Kingdom | 10.7% |
See Audible audiences in other countries
More E-books audiences in Germany
- Amazon Kindle (2,391,517)
- Kobo Inc. (157,334)
- Kobo eReader (148,528)
- Barnes & Noble Nook (180)
Frequently asked questions
How many fans does Audible have in Germany?
Audible has an estimated audience of 3,117,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audible fans?
56.5% of Audible fans are female, 43.5% are male, with an average age of 41.1 years.
Which brands do Audible fans like most?
Audible fans show strongest brand affinity for Rossmann (1.68×), Personalised Gifts (2.37×), and Information sensitivity (4.14×) over the country average.
Where do Audible fans live in Germany?
Audible fans in Germany are most concentrated in Nordrhein-Westfalen (reach 757,025), Bayern (reach 511,511), and Baden-Württemberg (reach 425,368). These three regions account for the largest share of the active audience.
What other brands do Audible fans also like?
Beyond Audible itself, the audience over-indexes on Personalised Gifts (2.37×), Information sensitivity (4.14×), Esra Erol (3.47×), and Liberace (3.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.