Audiobook Audience in Germany
Audiobook has an estimated audience of 4,294,425 people in Germany. 64.2% are female, 35.8% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Audible.com, Obi (store), Gala, Commerzbank, Hugendubel.
The average Audiobook fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Audible.com, Obi (store), Gala, with strongest over-indexing on Audible.com (11.21× the country average). Demographically, the Audiobook audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Audiobook fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.8 |
| Estimated audience size | 4,294,425 |
Audience persona
The typical Audiobook fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Audible.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,113,631 | 1.19× |
| Bayern | 684,866 | 0.99× |
| Baden-Württemberg | 631,747 | 1.08× |
| Niedersachsen | 472,866 | 1.13× |
| Hessen | 318,934 | 0.97× |
| Rheinland-Pfalz | 219,705 | 1.02× |
| Sachsen | 211,416 | 1× |
| Berlin | 182,227 | 0.95× |
| Schleswig-Holstein | 159,833 | 1.04× |
| Brandenburg | 121,279 | 0.91× |
| Thüringen | 102,649 | 0.94× |
| Hamburg | 97,893 | 1.01× |
| Sachsen-Anhalt | 97,711 | 0.88× |
| Mecklenburg-Vorpommern | 80,472 | 0.98× |
| Saarland | 51,179 | 0.97× |
| Bremen | 34,462 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Audible.com | 11.21× | Literature |
| Obi (store) | 1.79× | Shopping |
| Gala | 1.96× | News |
| Commerzbank | 2.01× | Business & Career |
| Hugendubel | 3.68× | Shopping |
| Android (operating system) | 1.93× | Technology & Electronics |
| Audible | 4.12× | Literature |
| Aral AG | 1.89× | Cars & Mobility |
| Amazon.com | 1.64× | Shopping |
| Netto Marken-Discount | 1.7× | Shopping |
| Spiegel Online | 1.6× | News |
| Aldi | 1.64× | Shopping |
| REWE | 1.61× | Shopping |
| Wetter.com | 1.81× | Home & Garden |
| Podcast | 2× | Music & Radio |
| Edeka | 1.55× | Shopping |
| Tchibo | 2.2× | Shopping |
| Lidl | 1.5× | Shopping |
| Rossmann | 1.7× | Shopping |
| Kaufland | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Creativity | OPEN | 1.12 |
| Mindfulness | BALANCE | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 8.4% |
| Germany | 7.6% |
See Audiobook audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Audiobook have in Germany?
Audiobook has an estimated audience of 4,294,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audiobook fans?
64.2% of Audiobook fans are female, 35.8% are male, with an average age of 40.8 years.
Which brands do Audiobook fans like most?
Audiobook fans show strongest brand affinity for Audible.com (11.21×), Obi (store) (1.79×), and Gala (1.96×) over the country average.
Where do Audiobook fans live in Germany?
Audiobook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,113,631), Bayern (reach 684,866), and Baden-Württemberg (reach 631,747). These three regions account for the largest share of the active audience.
What other brands do Audiobook fans also like?
Beyond Audiobook itself, the audience over-indexes on Obi (store) (1.79×), Gala (1.96×), Commerzbank (2.01×), and Hugendubel (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.