Audiobook Audience in Germany
A data profile of the people who buy, follow and care about Audiobook in Germany — modelled from more than twelve digital signal sources. Audiobook has an estimated audience of 4,294,425 people in Germany.
The average Audiobook fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Audible.com, Hugendubel, Obi (store), with strongest over-indexing on Audible.com (11.21× the country average).
Demographically, the Audiobook audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Audiobook fan in Germany is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Audible.com.
At a glance
The key figures that characterise the Audiobook profile in Germany.
Search interest · 12-month trend
Demographics of Audiobook fans
64.2% are female, 35.8% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 40.8 |
| Estimated audience size | 4,294,425 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Audiobook audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 8.4% |
| Germany | 7.6% |
Geography
Where the Audiobook audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~1M | 1.14× | |
| 02 | Niedersachsen | ~500K | 1.10× | |
| 03 | Baden-Württemberg | ~600K | 1.05× | |
| 04 | Schleswig-Holstein | ~200K | 1.03× | |
| 05 | Saarland | ~50K | 1.03× | |
| 06 | Rheinland-Pfalz | ~200K | 1.02× | |
| 07 | Bremen | ~40K | 1.02× | |
| 08 | Sachsen | ~200K | 0.99× | |
| 09 | Hamburg | ~100K | 0.99× | |
| 10 | Mecklenburg-Vorpommern | ~80K | 0.99× | |
| 11 | Hessen | ~300K | 0.97× | |
| 12 | Thüringen | ~100K | 0.97× | |
| 13 | Bayern | ~700K | 0.96× | |
| 14 | Berlin | ~200K | 0.95× | |
| 15 | Brandenburg | ~100K | 0.93× | |
| 16 | Sachsen-Anhalt | ~100K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Audiobook audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audible.com | Literature | 11.21× | ||
| 02 | Audible | Literature | 4.12× | ||
| 03 | Hugendubel | Shopping | 3.68× | ||
| 04 | Hape Kerkeling | Movies & TV | 3.50× | ||
| 05 | Ernsting's family | Shopping | 2.34× | ||
| 06 | Tchibo | Shopping | 2.20× | ||
| 07 | Commerzbank | Business & Career | 2.01× | ||
| 08 | Podcast | Music & Radio | 2.00× | ||
| 09 | Android (operating system) | Technology & Electronics | 1.93× | ||
| 10 | Obi (store) | Shopping | 1.79× | ||
| 11 | Netto Marken-Discount | Shopping | 1.70× | ||
| 12 | Rossmann | Shopping | 1.70× | ||
| 13 | Amazon.com | Shopping | 1.64× | ||
| 14 | Aldi | Shopping | 1.64× | ||
| 15 | ImmoScout24 | Home & Garden | 1.62× | ||
| 16 | REWE | Shopping | 1.61× | ||
| 17 | Deutsche Bahn | Cars & Mobility | 1.57× | ||
| 18 | Edeka | Shopping | 1.55× | ||
| 19 | Kaufland | Shopping | 1.52× | ||
| 20 | Lidl | Shopping | 1.50× |
Personality of the Audiobook audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.07× | |
| DIY Mentality | THRILL | 1.06× | |
| Family Orientation | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.58× | |
| Risk Appetite | THRILL | 0.60× | |
| Mindfulness | BALANCE | 0.62× |
Frequently asked questions
How many fans does Audiobook have in Germany?
Audiobook has an estimated audience of 4,294,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audiobook fans?
64.2% of Audiobook fans are female, 35.8% are male, with an average age of 40.8 years.
Which brands do Audiobook fans like most?
Audiobook fans show strongest brand affinity for Audible.com (11.21×), Hugendubel (3.68×), and Obi (store) (1.79×) over the country average.
Where do Audiobook fans live in Germany?
Audiobook fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Audiobook fans also like?
Beyond Audiobook itself, the audience over-indexes on Hugendubel (3.68×), Obi (store) (1.79×), Commerzbank (2.01×), and Android (operating system) (1.93×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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