Hugendubel Audience in Germany
Hugendubel has an estimated audience of 4,022,750 people in Germany. 62.7% are female, 37.3% are male, average age 39.1. Top regions: Bayern, Hessen, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Moroccan riad, Ho, Ghana, Este, Veneto.
The average Hugendubel fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Hessen, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Moroccan riad, with strongest over-indexing on KLIX (AM) (4.46× the country average). Demographically, the Hugendubel audience skews more female with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping
Demographics of Hugendubel fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.1 |
| Estimated audience size | 4,022,750 |
Audience persona
The typical Hugendubel fan in Germany is more female, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,494,707 | 2.31× |
| Hessen | 441,172 | 1.44× |
| Baden-Württemberg | 294,215 | 0.54× |
| Niedersachsen | 288,958 | 0.74× |
| Nordrhein-Westfalen | 281,399 | 0.32× |
| Schleswig-Holstein | 262,194 | 1.82× |
| Berlin | 236,522 | 1.31× |
| Sachsen | 198,760 | 1.01× |
| Thüringen | 151,468 | 1.48× |
| Rheinland-Pfalz | 150,563 | 0.75× |
| Brandenburg | 140,769 | 1.13× |
| Mecklenburg-Vorpommern | 126,128 | 1.64× |
| Hamburg | 52,076 | 0.57× |
| Sachsen-Anhalt | 43,182 | 0.41× |
| Saarland | 12,686 | 0.26× |
| Bremen | 9,542 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.46× | Music & Radio |
| Israel | 3.32× | Travel & Leisure |
| Moroccan riad | 4.74× | Politics & Society |
| Ho, Ghana | 3.44× | Travel & Leisure |
| Este, Veneto | 1.88× | Travel & Leisure |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Esra Erol | 3.76× | Movies & TV |
| The Nice Guys | 3.2× | Movies & TV |
| Information sensitivity | 2.73× | Technology & Electronics |
| The Hollies (Official) | 3.37× | Music & Radio |
| Huck (magazine) | 4.7× | Internet & Social Media |
| Zagreb | 1.75× | Travel & Leisure |
| San Gil | 1.82× | Travel & Leisure |
| Solo climbing | 1.62× | Sports |
| Figure painting (hobby) | 1.63× | Arts & Culture |
| Life of Pi | 2.7× | Movies & TV |
| Cloppenburg | 1.72× | Travel & Leisure |
| Theocracy | 3.96× | Music & Radio |
| Whataburger | 2.22× | Food & Beverages |
| Celtic mythology | 1.99× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.28 |
| Community Orientation | OPEN | 1.27 |
| Sustainability | BALANCE | 1.25 |
| Sports Activity | POWER | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.7% |
| Austria | 0.7% |
| Switzerland | 0.7% |
See Hugendubel audiences in other countries
More Shopping audiences in Germany
- Shopping and fashion (38,134,645)
- Shopping (34,781,357)
- Online shopping (29,909,336)
- Discount stores (22,918,003)
- Obi (store) (19,461,870)
Frequently asked questions
How many fans does Hugendubel have in Germany?
Hugendubel has an estimated audience of 4,022,750 people in Germany, concentrated in Bayern and Hessen.
What is the gender split and age of Hugendubel fans?
62.7% of Hugendubel fans are female, 37.3% are male, with an average age of 39.1 years.
Which brands do Hugendubel fans like most?
Hugendubel fans show strongest brand affinity for KLIX (AM) (4.46×), Israel (3.32×), and Moroccan riad (4.74×) over the country average.
Where do Hugendubel fans live in Germany?
Hugendubel fans in Germany are most concentrated in Bayern (reach 1,494,707), Hessen (reach 441,172), and Baden-Württemberg (reach 294,215). These three regions account for the largest share of the active audience.
What other brands do Hugendubel fans also like?
Beyond Hugendubel itself, the audience over-indexes on Israel (3.32×), Moroccan riad (4.74×), Ho, Ghana (3.44×), and Este, Veneto (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hugendubel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.