A data profile of the people who buy, follow and care about Audiobook in United Kingdom — modelled from more than twelve digital signal sources. Audiobook has an estimated audience of 4,714,904 people in United Kingdom.
The average Audiobook fan in United Kingdom is 46.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Audible.com, Android (operating system), Waterstones, with strongest over-indexing on Audible.com (7.74× the country average).
Demographically, the Audiobook audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Audiobook fan in United Kingdom is more female, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Audible.com.
The key figures that characterise the Audiobook profile in United Kingdom.
60.2% are female, 39.8% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 46.1 |
| Estimated audience size | 4,714,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Audiobook audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 8.4% |
| Germany | 7.6% |
Where the Audiobook audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~500K | 1.25× | |
| 02 | North West | ~600K | 1.19× | |
| 03 | East Midlands | ~400K | 1.15× | |
| 04 | East of England | ~500K | 1.12× | |
| 05 | Scotland | ~500K | 1.12× | |
| 06 | South East | ~700K | 1.08× | |
| 07 | Wales | ~300K | 1.08× | |
| 08 | Greater London | ~600K | 0.93× | |
| 09 | Northern Ireland | ~100K | 0.92× | |
| 10 | England | ~3.5M | 0.89× | |
| 11 | North East | ~200K | 0.84× | |
| 12 | Yorkshire and the Humber | ~300K | 0.75× | |
| 13 | West Midlands | ~100K | 0.72× |
The strongest cross-interests of the Audiobook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audible.com | Literature | 7.74× | ||
| 02 | Harlan Coben | Literature | 4.21× | ||
| 03 | Audible | Literature | 3.53× | ||
| 04 | Kindle Store | Literature | 3.48× | ||
| 05 | Amazon Kindle | Literature | 3.15× | ||
| 06 | Bestseller | Literature | 2.93× | ||
| 07 | Papyrus | Politics & Society | 2.48× | ||
| 08 | Crime fiction | Literature | 2.45× | ||
| 09 | Waterstones | Literature | 2.30× | ||
| 10 | Android (operating system) | Technology & Electronics | 1.97× | ||
| 11 | E-books | Literature | 1.96× | ||
| 12 | The Times | News | 1.95× | ||
| 13 | Free software | Technology & Electronics | 1.82× | ||
| 14 | Scottish Widows | Business & Career | 1.60× | ||
| 15 | David Attenborough | Movies & TV | 1.57× | ||
| 16 | Daily Mirror | News | 1.56× | ||
| 17 | Daily Express | News | 1.55× | ||
| 18 | National Lottery (Ireland) | Games | 1.54× | ||
| 19 | Google Docs | Internet & Social Media | 1.54× | ||
| 20 | National Lottery (United Kingdom) | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.19× | |
| Sustainability | BALANCE | 1.12× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Extroversion | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Audiobook has an estimated audience of 4,714,904 people in United Kingdom, concentrated in England and South East.
60.2% of Audiobook fans are female, 39.8% are male, with an average age of 46.1 years.
Audiobook fans show strongest brand affinity for Audible.com (7.74×), Android (operating system) (1.97×), and Waterstones (2.3×) over the country average.
Audiobook fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Audiobook itself, the audience over-indexes on Android (operating system) (1.97×), Waterstones (2.3×), Daily Express (1.55×), and Daily Mirror (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Audiobook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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